Pedagogy Audience in Germany
Pedagogy has an estimated audience of 4,904,490 people in Germany. 69.5% are female, 30.5% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Solo climbing, Rossmann, Saving, Gil Ofarim, Home Office.
The average Pedagogy fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Solo climbing, Rossmann, Saving, with strongest over-indexing on Solo climbing (13.81× the country average). Demographically, the Pedagogy audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: Field of study
Demographics of Pedagogy fans
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 37.9 |
| Estimated audience size | 4,904,490 |
Audience persona
The typical Pedagogy fan in Germany is more female, around 37.9 years old, with strong Family Orientation tendencies and a notable affinity for Solo climbing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,353,196 | 1.26× |
| Bayern | 738,987 | 0.94× |
| Baden-Württemberg | 612,034 | 0.91× |
| Niedersachsen | 462,362 | 0.97× |
| Hessen | 370,822 | 0.99× |
| Rheinland-Pfalz | 247,603 | 1.01× |
| Sachsen | 231,696 | 0.96× |
| Berlin | 216,551 | 0.99× |
| Schleswig-Holstein | 179,648 | 1.02× |
| Brandenburg | 151,875 | 1× |
| Thüringen | 131,611 | 1.05× |
| Hamburg | 114,424 | 1.03× |
| Sachsen-Anhalt | 110,062 | 0.87× |
| Mecklenburg-Vorpommern | 87,522 | 0.93× |
| Saarland | 55,032 | 0.91× |
| Bremen | 48,122 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Solo climbing | 13.81× | Sports |
| Rossmann | 2× | Shopping |
| Saving | 2.25× | Business & Career |
| Gil Ofarim | 1.91× | Music & Radio |
| Home Office | 1.77× | Business & Career |
| Este, Veneto | 2.56× | Travel & Leisure |
| Information sensitivity | 4.21× | Technology & Electronics |
| Parma | 4.05× | Travel & Leisure |
| Ipekyol | 2.51× | Shopping |
| Golem | 1.77× | Technology & Electronics |
| Ireen Sheer | 1.53× | Music & Radio |
| Low-carbon emission | 3.08× | Politics & Society |
| Gloria | 2.27× | Music & Radio |
| The Equalizer | 2.39× | Movies & TV |
| Buddy – The Buddy Holly Story | 2.28× | Music & Radio |
| Coworking | 1.91× | Business & Career |
| Fantasy Earth: Zero | 3.07× | Games |
| Picnic | 1.7× | Kids & Family |
| Homesteading | 2.93× | Home & Garden |
| Eco Friendly Living | 1.7× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.68 |
| Sustainability | BALANCE | 1.47 |
| Indulgence | JOY | 1.45 |
| Mindfulness | BALANCE | 1.42 |
| Creativity | OPEN | 1.42 |
| Design Affinity | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 20.5% |
| United States | 8.3% |
| Italy | 7.4% |
See Pedagogy audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Pedagogy have in Germany?
Pedagogy has an estimated audience of 4,904,490 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pedagogy fans?
69.5% of Pedagogy fans are female, 30.5% are male, with an average age of 37.9 years.
Which brands do Pedagogy fans like most?
Pedagogy fans show strongest brand affinity for Solo climbing (13.81×), Rossmann (2×), and Saving (2.25×) over the country average.
Where do Pedagogy fans live in Germany?
Pedagogy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,353,196), Bayern (reach 738,987), and Baden-Württemberg (reach 612,034). These three regions account for the largest share of the active audience.
What other brands do Pedagogy fans also like?
Beyond Pedagogy itself, the audience over-indexes on Rossmann (2×), Saving (2.25×), Gil Ofarim (1.91×), and Home Office (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pedagogy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.