A data profile of the people who buy, follow and care about Pedagogy in Brazil — modelled from more than twelve digital signal sources. Pedagogy has an estimated audience of 13,814,221 people in Brazil.
Pedagogy has an estimated audience of 13,814,221 people in Brazil. 72.6% are female, 27.4% are male, average age 40.9. Top brand affinities: Instagram, Medicine, Country music, Shopping malls, Rock music.
Top brand affinities include Instagram, Medicine, Country music, with strongest over-indexing on Instagram (1.89× the country average).
Demographically, the Pedagogy audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Individualism, Creativity.
The typical Pedagogy fan in Brazil is more female, around 40.9 years old, with strong Individualism tendencies and a notable affinity for Instagram.
The key figures that characterise the Pedagogy profile in Brazil.
72.6% are female, 27.4% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 40.9 |
| Estimated audience size | 13,814,221 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Pedagogy audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 20.5% |
| United States | 8.3% |
| Italy | 7.4% |
The strongest cross-interests of the Pedagogy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Private school | Kids & Family | 3.08× | ||
| 02 | College | Business & Career | 2.04× | ||
| 03 | Medicine | Business & Career | 1.94× | ||
| 04 | Internet & Social Media | 1.89× | |||
| 05 | Rock music | Music & Radio | 1.88× | ||
| 06 | Country music | Music & Radio | 1.87× | ||
| 07 | Pop music | Music & Radio | 1.85× | ||
| 08 | Shopping malls | Shopping | 1.83× | ||
| 09 | Hip hop music | Music & Radio | 1.80× | ||
| 10 | Handbags | Fashion & Accessoires | 1.69× | ||
| 11 | Furniture | Home & Garden | 1.68× | ||
| 12 | PCI Concursos | Shopping | 1.67× | ||
| 13 | Fragrances | Beauty & Wellness | 1.66× | ||
| 14 | Beauty salons | Beauty & Wellness | 1.66× | ||
| 15 | Hypermarket | Shopping | 1.65× | ||
| 16 | Entrepreneurship | Business & Career | 1.58× | ||
| 17 | Wine | Food & Beverages | 1.58× | ||
| 18 | Soul music | Music & Radio | 1.57× | ||
| 19 | Jazz music | Music & Radio | 1.55× | ||
| 20 | Personal care | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.71× | |
| Creativity | OPEN | 1.60× | |
| Indulgence | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Need for Security | CONSERVATISM | 0.77× | |
| Early Adopter Mentality | POWER | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Pedagogy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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