Pedagogy Audience in Brazil
Pedagogy has an estimated audience of 13,814,221 people in Brazil. 72.6% are female, 27.4% are male, average age 40.9. Top brand affinities: Private school, Real property, Electrolux, Children's clothing, Knitting.
Top brand affinities include Private school, Real property, Electrolux, with strongest over-indexing on Private school (3.02× the country average). Demographically, the Pedagogy audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Creativity, Tradition.
Category: Kids & Family · Type: Topic · Subtype: Field of study
Demographics of Pedagogy fans
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 40.9 |
| Estimated audience size | 13,814,221 |
Audience persona
The typical Pedagogy fan in Brazil is more female, around 40.9 years old, with strong Creativity tendencies and a notable affinity for Private school.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Private school | 3.02× | Kids & Family |
| Real property | 1.64× | Home & Garden |
| Electrolux | 1.66× | Home & Garden |
| Children's clothing | 1.58× | Fashion & Accessoires |
| Knitting | 1.59× | Home & Garden |
| InfoJobs | 2.17× | Business & Career |
| PCI Concursos | 1.52× | Shopping |
| Child care | 1.77× | Kids & Family |
| Blanket | 2.2× | Home & Garden |
| Havaianas | 1.64× | Fashion & Accessoires |
| Wattpad | 1.85× | Internet & Social Media |
| TripAdvisor | 1.62× | Travel & Leisure |
| Quilting | 2.84× | Home & Garden |
| Spanish language | 1.63× | Politics & Society |
| Privalia | 1.9× | Fashion & Accessoires |
| Pedicure | 1.62× | Beauty & Wellness |
| Nail art | 1.5× | Beauty & Wellness |
| Oral-B | 3.02× | Beauty & Wellness |
| Mascara | 1.55× | Beauty & Wellness |
| Strawberry | 2.96× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.44 |
| Tradition | CONSERVATISM | 1.09 |
| Design Affinity | PREMIUM | 1.05 |
| Healthy Lifestyle | BALANCE | 1.04 |
| Indulgence | JOY | 1.04 |
| Family Orientation | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 20.5% |
| United States | 8.3% |
| Italy | 7.4% |
See Pedagogy audiences in other countries
More Field of study audiences in Brazil
- Music (40,781,319)
- Politics and social issues (32,209,976)
- Psychology (26,504,100)
- Education (25,462,598)
- Architecture (22,995,552)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Pedagogy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.