PCI Concursos Audience in Brazil
PCI Concursos has an estimated audience of 11,737,254 people in Brazil. 63.4% are female, 36.6% are male, average age 37.6. Top regions: São Paulo, Bahia, Minas Gerais. Top brand affinities: Betano, Real Madrid C.F., Paris Saint-Germain, Women's clothing, Casas Bahia.
The average PCI Concursos fan in Brazil is 37.6 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Bahia, Minas Gerais. Top brand affinities include Betano, Real Madrid C.F., Paris Saint-Germain, with strongest over-indexing on Betano (1.69× the country average). Demographically, the PCI Concursos audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Healthy Lifestyle, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Audience demographics of PCI Concursos
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 37.6 |
| Estimated audience size | 11,737,254 |
Audience persona
The typical PCI Concursos fan in Brazil is more female, around 37.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Betano.
PCI Concursos fans by region: top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~1.5M | 0.45× |
| Bahia | ~900K | 1.13× |
| Minas Gerais | ~800K | 0.63× |
| Pernambuco | ~800K | 1.42× |
| Rio de Janeiro | ~600K | 0.51× |
| Pará | ~500K | 1.29× |
| Paraná | ~500K | 0.64× |
| Rio Grande do Sul | ~400K | 0.64× |
| Goiás | ~400K | 0.98× |
| Ceará | ~400K | 0.76× |
| Santa Catarina | ~400K | 0.7× |
| Paraíba | ~300K | 1.41× |
| Maranhão | ~300K | 1.12× |
| Piauí | ~300K | 1.56× |
| Mato Grosso | ~200K | 1.06× |
| Mato Grosso do Sul | ~200K | 1.35× |
| Rio Grande do Norte | ~200K | 1.12× |
| Alagoas | ~200K | 1.21× |
| Federal District | ~200K | 0.98× |
| Rondônia | ~200K | 1.85× |
| Sergipe | ~200K | 1.39× |
| Amazonas | ~100K | 0.65× |
| Espírito Santo | ~100K | 0.43× |
| Tocantins | ~100K | 1.3× |
| Amapá | ~40K | 0.94× |
| Acre | ~30K | 0.68× |
| Roraima | ~30K | 0.8× |
Top brand affinities of PCI Concursos fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Betano | 1.69× | Games |
| Real Madrid C.F. | 1.52× | Sports |
| Paris Saint-Germain | 1.83× | Sports |
| Women's clothing | 1.57× | Fashion & Accessoires |
| Casas Bahia | 1.66× | Shopping |
| Parent | 1.77× | Kids & Family |
| Riachuelo | 1.98× | Shopping |
| Profession | 1.67× | Business & Career |
| Electronic music | 1.6× | Music & Radio |
| Music download | 1.74× | Technology & Electronics |
| Jazz music | 1.64× | Music & Radio |
| Confectionery | 1.51× | Food & Beverages |
| Therapy | 1.61× | Health |
| Interpersonal relationship | 1.73× | Kids & Family |
| Laughter | 1.67× | Movies & TV |
| Men's clothing | 1.52× | Fashion & Accessoires |
| Hotmart | 1.77× | Shopping |
| Private university | 1.95× | Business & Career |
| Vivara | 1.75× | Pets & Animals |
| Pedagogy | 1.67× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.34 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Design Affinity | PREMIUM | 1.17 |
| Luxury Orientation | PREMIUM | 1.15 |
| Sustainability | BALANCE | 1.1 |
| Pet Ownership | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 98.5% |
| United States | 0.8% |
| United Kingdom | 0.2% |
See PCI Concursos audiences in other countries
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Frequently asked questions
How many fans does PCI Concursos have in Brazil?
PCI Concursos has an estimated audience of 11,737,254 people in Brazil, concentrated in São Paulo and Bahia.
What is the gender split and age of PCI Concursos fans?
63.4% of PCI Concursos fans are female, 36.6% are male, with an average age of 37.6 years.
Which brands do PCI Concursos fans like most?
PCI Concursos fans show strongest brand affinity for Betano (1.69×), Real Madrid C.F. (1.52×), and Paris Saint-Germain (1.83×) over the country average.
Where do PCI Concursos fans live in Brazil?
PCI Concursos fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Bahia (reach ~900K), and Minas Gerais (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do PCI Concursos fans also like?
Beyond PCI Concursos itself, the audience over-indexes on Real Madrid C.F. (1.52×), Paris Saint-Germain (1.83×), Women's clothing (1.57×), and Casas Bahia (1.66×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for PCI Concursos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.