A data profile of the people who buy, follow and care about PCI Concursos in Brazil — modelled from more than twelve digital signal sources. PCI Concursos has an estimated audience of 11,737,254 people in Brazil.
The average PCI Concursos fan in Brazil is 37.6 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Bahia, Minas Gerais.
Top brand affinities include Betano, Real Madrid C.F., Paris Saint-Germain, with strongest over-indexing on Betano (1.69× the country average).
Demographically, the PCI Concursos audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical PCI Concursos fan in Brazil is more female, around 37.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Betano.
The key figures that characterise the PCI Concursos profile in Brazil.
63.4% are female, 36.6% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 37.6 |
| Estimated audience size | 11,737,254 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 25% | |
| 30-39 | 25% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide PCI Concursos audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 98.2% |
| United States | 0.8% |
| Germany | 0.3% |
Where the PCI Concursos audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rondônia | ~200K | 1.85× | |
| 02 | Piauí | ~300K | 1.56× | |
| 03 | Pernambuco | ~800K | 1.42× | |
| 04 | Paraíba | ~300K | 1.41× | |
| 05 | Sergipe | ~200K | 1.39× | |
| 06 | Mato Grosso do Sul | ~200K | 1.35× | |
| 07 | Tocantins | ~100K | 1.30× | |
| 08 | Pará | ~500K | 1.29× | |
| 09 | Alagoas | ~200K | 1.21× | |
| 10 | Bahia | ~900K | 1.13× | |
| 11 | Maranhão | ~300K | 1.12× | |
| 12 | Rio Grande do Norte | ~200K | 1.12× | |
| 13 | Mato Grosso | ~200K | 1.06× | |
| 14 | Goiás | ~400K | 0.98× | |
| 15 | Federal District | ~200K | 0.98× | |
| 16 | Amapá | ~40K | 0.94× | |
| 17 | Roraima | ~30K | 0.80× | |
| 18 | Ceará | ~400K | 0.76× | |
| 19 | Santa Catarina | ~400K | 0.70× | |
| 20 | Acre | ~30K | 0.68× | |
| 21 | Amazonas | ~100K | 0.65× | |
| 22 | Paraná | ~500K | 0.64× | |
| 23 | Rio Grande do Sul | ~400K | 0.64× | |
| 24 | Minas Gerais | ~800K | 0.63× | |
| 25 | Rio de Janeiro | ~600K | 0.51× | |
| 26 | São Paulo | ~1.5M | 0.45× | |
| 27 | Espírito Santo | ~100K | 0.43× |
The strongest cross-interests of the PCI Concursos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Riachuelo | Shopping | 1.98× | ||
| 02 | Private university | Business & Career | 1.95× | ||
| 03 | Paris Saint-Germain | Sports | 1.83× | ||
| 04 | Parent | Kids & Family | 1.77× | ||
| 05 | Hotmart | Shopping | 1.77× | ||
| 06 | Vivara | Pets & Animals | 1.75× | ||
| 07 | Music download | Technology & Electronics | 1.74× | ||
| 08 | Interpersonal relationship | Kids & Family | 1.73× | ||
| 09 | Betano | Games | 1.69× | ||
| 10 | Profession | Business & Career | 1.67× | ||
| 11 | Laughter | Movies & TV | 1.67× | ||
| 12 | Pedagogy | Kids & Family | 1.67× | ||
| 13 | Casas Bahia | Shopping | 1.66× | ||
| 14 | Jazz music | Music & Radio | 1.64× | ||
| 15 | Therapy | Health | 1.61× | ||
| 16 | Electronic music | Music & Radio | 1.60× | ||
| 17 | Women's clothing | Fashion & Accessoires | 1.57× | ||
| 18 | Real Madrid C.F. | Sports | 1.52× | ||
| 19 | Men's clothing | Fashion & Accessoires | 1.52× | ||
| 20 | Confectionery | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.34× | |
| Design Affinity | PREMIUM | 1.17× | |
| Luxury Orientation | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.65× | |
| Community Orientation | OPEN | 0.70× | |
| Price Sensitivity | PREMIUM | 0.73× |
PCI Concursos has an estimated audience of 11,737,254 people in Brazil, concentrated in São Paulo and Bahia.
63.4% of PCI Concursos fans are female, 36.6% are male, with an average age of 37.6 years.
PCI Concursos fans show strongest brand affinity for Betano (1.69×), Real Madrid C.F. (1.52×), and Paris Saint-Germain (1.83×) over the country average.
PCI Concursos fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Bahia (reach ~900K), and Minas Gerais (reach ~800K). These three regions account for the largest share of the active audience.
Beyond PCI Concursos itself, the audience over-indexes on Real Madrid C.F. (1.52×), Paris Saint-Germain (1.83×), Women's clothing (1.57×), and Casas Bahia (1.66×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for PCI Concursos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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