Profession Audience in Brazil
Profession has an estimated audience of 16,510,188 people in Brazil. 65.4% are female, 34.6% are male, average age 38.9. Top brand affinities: Sport Club do Recife, PCI Concursos, Electrolux, Sportingbet, Telegram.
Top brand affinities include Sport Club do Recife, PCI Concursos, Electrolux, with strongest over-indexing on Sport Club do Recife (1.59× the country average). Demographically, the Profession audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Indulgence.
Category: Business & Career · Type: Topic
Demographics of Profession fans
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 38.9 |
| Estimated audience size | 16,510,188 |
Audience persona
The typical Profession fan in Brazil is more female, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Sport Club do Recife.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sport Club do Recife | 1.59× | Sports |
| PCI Concursos | 1.58× | Shopping |
| Electrolux | 1.65× | Home & Garden |
| Sportingbet | 1.6× | Sports |
| Telegram | 1.6× | Internet & Social Media |
| JusBrasil | 1.61× | Internet & Social Media |
| Steam | 1.61× | Games |
| Havaianas | 1.5× | Fashion & Accessoires |
| TripAdvisor | 1.53× | Travel & Leisure |
| Business class | 1.68× | Travel & Leisure |
| InfoJobs | 1.67× | Business & Career |
| Xiaomi | 1.63× | Technology & Electronics |
| Private school | 1.71× | Kids & Family |
| Pedicure | 1.55× | Beauty & Wellness |
| Eye shadow | 1.52× | Beauty & Wellness |
| Mascara | 1.51× | Beauty & Wellness |
| Wattpad | 1.51× | Internet & Social Media |
| Michael Jackson | 1.58× | Music & Radio |
| Buffet | 1.52× | Food & Beverages |
| Civil service | 1.56× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.46 |
| Indulgence | JOY | 1.3 |
| Mindfulness | BALANCE | 1.24 |
| Quality Awareness | PREMIUM | 1.21 |
| DIY Mentality | THRILL | 1.2 |
| Creativity | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Brazil | 8.7% |
| India | 4.6% |
See Profession audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Profession. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.