Profession Audience in Brazil
Profession has an estimated audience of 16,510,188 people in Brazil. 65.4% are female, 34.6% are male, average age 38.9. Top brand affinities: Medicine, PCI Concursos, JusBrasil, Riachuelo, CVC Viagens.
Top brand affinities include Medicine, PCI Concursos, JusBrasil, with strongest over-indexing on Medicine (1.5× the country average). Demographically, the Profession audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Community Orientation.
Category: Business & Career · Type: Topic
Demographics of Profession fans
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 38.9 |
| Estimated audience size | 16,510,188 |
Audience persona
The typical Profession fan in Brazil is more female, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Medicine.
Top brand affinities of Profession fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Medicine | 1.5× | Business & Career |
| PCI Concursos | 1.67× | Shopping |
| JusBrasil | 1.77× | Internet & Social Media |
| Riachuelo | 1.53× | Shopping |
| CVC Viagens | 1.6× | Travel & Leisure |
| Nail art | 1.52× | Beauty & Wellness |
| Mascara | 1.57× | Beauty & Wellness |
| Beleza na Web | 1.57× | Shopping |
| Xabi Alonso | 2.23× | Sports |
| Aprova Concursos | 1.65× | Business & Career |
| Catho | 1.56× | Business & Career |
| Garena | 1.55× | Technology & Electronics |
| Strawberry | 2.11× | Food & Beverages |
| Curly Hair | 1.5× | Beauty & Wellness |
| Salon Line | 1.6× | Beauty & Wellness |
| Career development | 1.7× | Business & Career |
| Thailand | 1.78× | Travel & Leisure |
| veterinaria | 1.56× | Pets & Animals |
| Individualism | 1.58× | Politics & Society |
| Muffin | 1.6× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.79 |
| Community Orientation | OPEN | 1.58 |
| Individualism | JOY | 1.36 |
| Career Orientation | POWER | 1.31 |
| Indulgence | JOY | 1.3 |
| Convenience Orientation | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Brazil | 8.7% |
| India | 4.6% |
See Profession audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Profession. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.