A data profile of the people who buy, follow and care about Profession in Brazil — modelled from more than twelve digital signal sources. Profession has an estimated audience of 16,510,188 people in Brazil.
Profession has an estimated audience of 16,510,188 people in Brazil. 65.4% are female, 34.6% are male, average age 38.9. Top brand affinities: Medicine, PCI Concursos, JusBrasil, Riachuelo, CVC Viagens.
Top brand affinities include Medicine, PCI Concursos, JusBrasil, with strongest over-indexing on Medicine (1.5× the country average).
Demographically, the Profession audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Profession fan in Brazil is more female, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Medicine.
The key figures that characterise the Profession profile in Brazil.
65.4% are female, 34.6% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 38.9 |
| Estimated audience size | 16,510,188 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Profession audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.6% |
| Brazil | 8.7% |
| India | 4.6% |
The strongest cross-interests of the Profession audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Xabi Alonso | Sports | 2.23× | ||
| 02 | Strawberry | Food & Beverages | 2.11× | ||
| 03 | Thailand | Travel & Leisure | 1.78× | ||
| 04 | JusBrasil | Internet & Social Media | 1.77× | ||
| 05 | Career development | Business & Career | 1.70× | ||
| 06 | PCI Concursos | Shopping | 1.67× | ||
| 07 | CVC Viagens | Travel & Leisure | 1.60× | ||
| 08 | Salon Line | Beauty & Wellness | 1.60× | ||
| 09 | Muffin | Food & Beverages | 1.60× | ||
| 10 | Individualism | Politics & Society | 1.58× | ||
| 11 | Mascara | Beauty & Wellness | 1.57× | ||
| 12 | Beleza na Web | Shopping | 1.57× | ||
| 13 | Catho | Business & Career | 1.56× | ||
| 14 | veterinaria | Pets & Animals | 1.56× | ||
| 15 | Garena | Technology & Electronics | 1.55× | ||
| 16 | Riachuelo | Shopping | 1.53× | ||
| 17 | Nail art | Beauty & Wellness | 1.52× | ||
| 18 | VAGAS.com | Business & Career | 1.52× | ||
| 19 | Medicine | Business & Career | 1.50× | ||
| 20 | Curly Hair | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.79× | |
| Community Orientation | OPEN | 1.58× | |
| Individualism | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Urban Lifestyle | OPEN | 0.82× | |
| Luxury Orientation | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Profession. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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