Profession Audience in Spain
Profession has an estimated audience of 6,011,334 people in Spain. 60.4% are female, 39.6% are male, average age 45.5. Top brand affinities: Satire, Iberia (airline), WhatsApp, Refrigerator, Volunteering.
Top brand affinities include Satire, Iberia (airline), WhatsApp, with strongest over-indexing on Satire (6.92× the country average). Demographically, the Profession audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Community Orientation, Individualism.
Category: Business & Career · Type: Topic
Demographics of Profession fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 45.5 |
| Estimated audience size | 6,011,334 |
Audience persona
The typical Profession fan in Spain is more female, around 45.5 years old, with strong Community Orientation tendencies and a notable affinity for Satire.
Top brand affinities of Profession fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 6.92× | Literature |
| Iberia (airline) | 2.33× | Travel & Leisure |
| 2.41× | Internet & Social Media | |
| Refrigerator | 3.95× | Home & Garden |
| Volunteering | 3.29× | Politics & Society |
| Political science | 3.71× | Business & Career |
| Nonprofit organization | 2.5× | Politics & Society |
| Distilled beverage | 2.25× | Food & Beverages |
| Betfair | 3.2× | Games |
| New Testament | 7.15× | Politics & Society |
| 1.9× | Internet & Social Media | |
| Innovation | 2.15× | Business & Career |
| Genetics | 2.25× | Kids & Family |
| Politics | 1.56× | Politics & Society |
| Risk management | 3.56× | Business & Career |
| Wikipedia | 1.95× | Internet & Social Media |
| Mango | 2.17× | Shopping |
| Rayo Vallecano | 3.12× | Travel & Leisure |
| Museo del Prado | 4.86× | Arts & Culture |
| Aldi | 1.51× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.94 |
| Individualism | JOY | 1.91 |
| Quality Awareness | PREMIUM | 1.61 |
| Convenience Orientation | PREMIUM | 1.6 |
| Patriotism | CONSERVATISM | 1.52 |
| Spirituality | BALANCE | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Brazil | 8.7% |
| India | 4.6% |
See Profession audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Profession. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.