A data profile of the people who buy, follow and care about Profession in Spain — modelled from more than twelve digital signal sources. Profession has an estimated audience of 6,011,334 people in Spain.
Profession has an estimated audience of 6,011,334 people in Spain. 60.4% are female, 39.6% are male, average age 45.5. Top brand affinities: Satire, Iberia (airline), WhatsApp, Refrigerator, Volunteering.
Top brand affinities include Satire, Iberia (airline), WhatsApp, with strongest over-indexing on Satire (6.92× the country average).
Demographically, the Profession audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Profession fan in Spain is more female, around 45.5 years old, with strong Community Orientation tendencies and a notable affinity for Satire.
The key figures that characterise the Profession profile in Spain.
60.4% are female, 39.6% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 45.5 |
| Estimated audience size | 6,011,334 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 32% |
of the worldwide Profession audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.6% |
| Brazil | 8.7% |
| India | 4.6% |
The strongest cross-interests of the Profession audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 7.15× | ||
| 02 | Satire | Literature | 6.92× | ||
| 03 | Museo del Prado | Arts & Culture | 4.86× | ||
| 04 | Refrigerator | Home & Garden | 3.95× | ||
| 05 | Civil service | Politics & Society | 3.83× | ||
| 06 | Political science | Business & Career | 3.71× | ||
| 07 | Risk management | Business & Career | 3.56× | ||
| 08 | Volunteering | Politics & Society | 3.29× | ||
| 09 | Betfair | Games | 3.20× | ||
| 10 | Rayo Vallecano | Travel & Leisure | 3.12× | ||
| 11 | Nonprofit organization | Politics & Society | 2.50× | ||
| 12 | Internet & Social Media | 2.41× | |||
| 13 | Iberia (airline) | Travel & Leisure | 2.33× | ||
| 14 | Distilled beverage | Food & Beverages | 2.25× | ||
| 15 | Genetics | Kids & Family | 2.25× | ||
| 16 | Mango | Shopping | 2.17× | ||
| 17 | Innovation | Business & Career | 2.15× | ||
| 18 | Wikipedia | Internet & Social Media | 1.95× | ||
| 19 | Politics | Politics & Society | 1.56× | ||
| 20 | Aldi | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.94× | |
| Individualism | JOY | 1.91× | |
| Quality Awareness | PREMIUM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.92× | |
| Price Sensitivity | PREMIUM | 0.92× | |
| Design Affinity | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Profession. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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