Profession Audience in Spain
Profession has an estimated audience of 6,011,334 people in Spain. 60.4% are female, 39.6% are male, average age 45.5. Top brand affinities: Dentistry, Aldi, Public administration, TripAdvisor, Risk management.
Top brand affinities include Dentistry, Aldi, Public administration, with strongest over-indexing on Dentistry (6.07× the country average). Demographically, the Profession audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Community Orientation, Quality Awareness.
Category: Business & Career · Type: Topic
Demographics of Profession fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 45.5 |
| Estimated audience size | 6,011,334 |
Audience persona
The typical Profession fan in Spain is more female, around 45.5 years old, with strong Community Orientation tendencies and a notable affinity for Dentistry.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dentistry | 6.07× | Business & Career |
| Aldi | 2.89× | Shopping |
| Public administration | 6.44× | Business & Career |
| TripAdvisor | 3.35× | Travel & Leisure |
| Risk management | 5.69× | Business & Career |
| Iberia (airline) | 1.8× | Travel & Leisure |
| 1.68× | Internet & Social Media | |
| Rugby union | 4.58× | Sports |
| Movistar | 1.76× | Technology & Electronics |
| Hair conditioner | 3.28× | Beauty & Wellness |
| Kundalini yoga | 4.06× | Health |
| Mexico | 1.61× | Travel & Leisure |
| 1.9× | Internet & Social Media | |
| Volunteering | 2.65× | Politics & Society |
| Wedding dress | 2.62× | Fashion & Accessoires |
| Tequila | 4.27× | Food & Beverages |
| CAC 40 | 1.95× | Business & Career |
| New Testament | 6.55× | Politics & Society |
| Homeschooling | 4.61× | Politics & Society |
| MSN | 1.73× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.74 |
| Quality Awareness | PREMIUM | 1.5 |
| Need for Security | CONSERVATISM | 1.41 |
| DIY Mentality | THRILL | 1.36 |
| Patriotism | CONSERVATISM | 1.36 |
| Family Orientation | CONSERVATISM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Brazil | 8.7% |
| India | 4.6% |
See Profession audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Profession. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.