A data profile of the people who buy, follow and care about Profession in Italy — modelled from more than twelve digital signal sources. Profession has an estimated audience of 8,399,742 people in Italy.
Profession has an estimated audience of 8,399,742 people in Italy. 57.3% are female, 42.7% are male, average age 44.6. Top brand affinities: Wikipedia, Volunteering, Genetics, Consumer protection, Satire.
Top brand affinities include Wikipedia, Volunteering, Genetics, with strongest over-indexing on Wikipedia (4.46× the country average).
Demographically, the Profession audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Profession fan in Italy is more female, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Profession profile in Italy.
57.3% are female, 42.7% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 44.6 |
| Estimated audience size | 8,399,742 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Profession audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.6% |
| Brazil | 8.7% |
| India | 4.6% |
The strongest cross-interests of the Profession audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Consumer protection | Politics & Society | 5.08× | ||
| 02 | Wikipedia | Internet & Social Media | 4.46× | ||
| 03 | Improvisation | Music & Radio | 4.28× | ||
| 04 | Civil service | Politics & Society | 4.00× | ||
| 05 | New Testament | Politics & Society | 3.72× | ||
| 06 | Non-fiction books | Literature | 3.15× | ||
| 07 | Satire | Literature | 2.88× | ||
| 08 | Doctor of Medicine | Business & Career | 2.83× | ||
| 09 | General practitioner | Health | 2.62× | ||
| 10 | Robert Redford | Movies & TV | 2.31× | ||
| 11 | Master of Business Administration | Business & Career | 2.20× | ||
| 12 | Genetics | Kids & Family | 2.18× | ||
| 13 | Volunteering | Politics & Society | 2.03× | ||
| 14 | Political science | Business & Career | 2.03× | ||
| 15 | Innovation | Business & Career | 2.02× | ||
| 16 | Musical theatre | Movies & TV | 1.78× | ||
| 17 | Mediaset | Technology & Electronics | 1.66× | ||
| 18 | Nonprofit organization | Politics & Society | 1.64× | ||
| 19 | Singer-songwriter | Music & Radio | 1.63× | ||
| 20 | Financial services | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.67× | |
| Individualism | JOY | 1.50× | |
| Community Orientation | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.82× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Pet Ownership | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Profession. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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