Rascasse Audience Intelligence

Profession Audience in Germany

A data profile of the people who buy, follow and care about Profession in Germany — modelled from more than twelve digital signal sources. Profession has an estimated audience of 6,702,700 people in Germany.

#422among Topic in Germany#85in Business & Career

The average Profession fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Müller (company), Tagesschau, Kitchen, with strongest over-indexing on Müller (company) (2.17× the country average).

Demographically, the Profession audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Profession fan in Germany is balanced, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Müller (company).

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Profession profile in Germany.

Audience size
6.7M
in Germany
Gender
49.8%♀
50.2% male
Age
40.8
average years
Country rank
#688
Topic in Germany
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Profession fans

49.8% are female, 50.2% are male, average age 40.8.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Profession audience in Germany
MetricValue
Female49.8%
Male50.2%
Average age40.8
Estimated audience size6,702,700
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Profession audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3924%
40-4924%
50+20%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Profession audience comes from Germany.

Worldwide audience distribution share by country for Profession
CountryShare
United States20.6%
Brazil8.7%
India4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Profession audience in Germany is strongest.

Fig. 05

Top regions by affinity

Profession fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~200K1.18×
02Thüringen~200K1.15×
03Bremen~60K1.13×
04Sachsen~300K1.05×
05Niedersachsen~700K1.04×
06Saarland~90K1.04×
07Nordrhein-Westfalen~1.5M1.02×
08Bayern~1M1.02×
09Mecklenburg-Vorpommern~100K1.01×
10Rheinland-Pfalz~300K0.99×
11Baden-Württemberg~900K0.97×
12Sachsen-Anhalt~200K0.97×
13Hessen~500K0.91×
14Schleswig-Holstein~200K0.90×
15Hamburg~100K0.89×
16Berlin~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Profession, Germany
0.80×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Profession audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Profession audience
#·InterestCategoryAffinity×
01Kitchen gardenHome & Garden7.33×
02WürthHome & Garden3.91×
03SatireLiterature2.70×
04VolunteeringPolitics & Society2.46×
05Shih TzuPets & Animals2.40×
06High schoolBusiness & Career2.39×
07Yorkshire TerrierPets & Animals2.30×
08French BulldogPets & Animals2.22×
09Labrador RetrieverPets & Animals2.18×
10Müller (company)Food & Beverages2.17×
11KitchenHome & Garden2.14×
12Solar energyHome & Garden2.14×
13BeaglePets & Animals2.14×
14Siberian HuskyPets & Animals2.11×
15Efficient energy useTechnology & Electronics1.78×
16TagesschauMovies & TV1.73×
17DessertsFood & Beverages1.63×
18TattoosFashion & Accessoires1.60×
19TransfermarktSports1.59×
20Netto Marken-DiscountShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Profession audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Profession audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.55×
Community OrientationOPEN1.50×
Need for SecurityCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Profession audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.75×
SustainabilityBALANCE0.79×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Profession have in Germany?

Profession has an estimated audience of 6,702,700 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Profession fans?

49.8% of Profession fans are female, 50.2% are male, with an average age of 40.8 years.

03

Which brands do Profession fans like most?

Profession fans show strongest brand affinity for Müller (company) (2.17×), Tagesschau (1.73×), and Kitchen (2.14×) over the country average.

04

Where do Profession fans live in Germany?

Profession fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Profession fans also like?

Beyond Profession itself, the audience over-indexes on Tagesschau (1.73×), Kitchen (2.14×), Würth (3.91×), and Volunteering (2.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Profession audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Profession. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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