Profession Audience in Germany
Profession has an estimated audience of 6,702,700 people in Germany. 49.8% are female, 50.2% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Urban Outfitters, Progressive rock, Medieval fantasy, Snow White (Fables), Esra Erol.
The average Profession fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Urban Outfitters, Progressive rock, Medieval fantasy, with strongest over-indexing on Urban Outfitters (1.77× the country average). Demographically, the Profession audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Profession fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 40.8 |
| Estimated audience size | 6,702,700 |
Audience persona
The typical Profession fan in Germany is balanced, around 40.8 years old, with strong DIY Mentality tendencies and a notable affinity for Urban Outfitters.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,578,089 | 1.08× |
| Bayern | 1,117,299 | 1.04× |
| Baden-Württemberg | 908,080 | 0.99× |
| Niedersachsen | 711,196 | 1.09× |
| Hessen | 455,514 | 0.89× |
| Sachsen | 339,286 | 1.03× |
| Rheinland-Pfalz | 335,941 | 1× |
| Berlin | 244,321 | 0.82× |
| Brandenburg | 242,836 | 1.17× |
| Schleswig-Holstein | 203,044 | 0.84× |
| Thüringen | 185,000 | 1.08× |
| Sachsen-Anhalt | 156,562 | 0.9× |
| Hamburg | 138,789 | 0.92× |
| Mecklenburg-Vorpommern | 124,499 | 0.97× |
| Saarland | 85,104 | 1.03× |
| Bremen | 65,491 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 1.77× | Shopping |
| Progressive rock | 1.58× | Music & Radio |
| Medieval fantasy | 8.47× | Literature |
| Snow White (Fables) | 1.62× | Literature |
| Esra Erol | 3.82× | Movies & TV |
| Este, Veneto | 1.69× | Travel & Leisure |
| Home Delivery | 1.61× | Food & Beverages |
| Golem | 1.82× | Technology & Electronics |
| Information sensitivity | 2.95× | Technology & Electronics |
| Figure painting (hobby) | 2.14× | Arts & Culture |
| Captain Fantastic (film) | 4.18× | Movies & TV |
| Coworking | 1.83× | Business & Career |
| Glashütte | 1.81× | Travel & Leisure |
| Solo climbing | 1.54× | Sports |
| Timo Hildebrand | 3.6× | Sports |
| Jaguar F-Pace | 2.43× | Cars & Mobility |
| Viator | 2.35× | Travel & Leisure |
| Buying a House | 2.24× | Home & Garden |
| Vijesti.ba | 1.54× | News |
| Faberlic | 13.01× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.49 |
| Convenience Orientation | PREMIUM | 1.34 |
| Patriotism | CONSERVATISM | 1.22 |
| Pet Ownership | JOY | 1.21 |
| Spirituality | BALANCE | 1.2 |
| Sports Activity | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Brazil | 8.7% |
| India | 4.6% |
See Profession audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Profession have in Germany?
Profession has an estimated audience of 6,702,700 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Profession fans?
49.8% of Profession fans are female, 50.2% are male, with an average age of 40.8 years.
Which brands do Profession fans like most?
Profession fans show strongest brand affinity for Urban Outfitters (1.77×), Progressive rock (1.58×), and Medieval fantasy (8.47×) over the country average.
Where do Profession fans live in Germany?
Profession fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,578,089), Bayern (reach 1,117,299), and Baden-Württemberg (reach 908,080). These three regions account for the largest share of the active audience.
What other brands do Profession fans also like?
Beyond Profession itself, the audience over-indexes on Progressive rock (1.58×), Medieval fantasy (8.47×), Snow White (Fables) (1.62×), and Esra Erol (3.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Profession. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.