Profession Audience in Mexico
Profession has an estimated audience of 5,786,149 people in Mexico. 53.9% are female, 46.1% are male, average age 34.2. Top regions: Distrito Federal, State of Mexico, Puebla. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Travel agency.
The average Profession fan in Mexico is 34.2 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Puebla. Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (382.85× the country average). Demographically, the Profession audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Profession fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 34.2 |
| Estimated audience size | 5,786,149 |
Audience persona
The typical Profession fan in Mexico is balanced, around 34.2 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
Profession fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | ~1M | 1.27× |
| State of Mexico | ~900K | 1.1× |
| Puebla | ~400K | 1.25× |
| Veracruz (state) | ~400K | 1.1× |
| Jalisco | ~400K | 0.87× |
| Nuevo Leon | ~300K | 0.94× |
| Guanajuato | ~300K | 0.93× |
| Baja California | ~200K | 0.97× |
| Chihuahua | ~200K | 0.97× |
| Michoacan de Ocampo | ~200K | 0.94× |
| Chiapas | ~200K | 1.08× |
| Hidalgo | ~200K | 1.31× |
| Coahuila de Zaragoza | ~200K | 1× |
| Guerrero | ~200K | 1.04× |
| Yucatan | ~100K | 1.04× |
| Morelos | ~90K | 0.95× |
| Durango | ~80K | 0.94× |
| Zacatecas | ~70K | 0.98× |
| Aguascalientes | ~70K | 0.92× |
| Tlaxcala | ~70K | 1.01× |
| Nayarit | ~50K | 0.96× |
| Campeche | ~40K | 0.94× |
| Baja California Sur | ~40K | 0.89× |
| Colima | ~40K | 0.97× |
Top brand affinities of Profession fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 382.85× | Travel & Leisure |
| Shopping and fashion | 160.51× | Shopping |
| Game consoles | 125× | Technology & Electronics |
| Catholic Church | 100.85× | Politics & Society |
| Travel agency | 65.34× | Travel & Leisure |
| Sarcasm | 62.5× | Politics & Society |
| Mobile game | 54.05× | Games |
| Banana | 56.82× | Food & Beverages |
| Broadcasting of sports events | 79.55× | Movies & TV |
| El País | 59.66× | News |
| Valentine's Day | 84.36× | Kids & Family |
| Exfoliation (cosmetology) | 98.08× | Beauty & Wellness |
| Dentistry | 48.3× | Business & Career |
| Orange (fruit) | 52.56× | Food & Beverages |
| Freeware | 26.99× | Technology & Electronics |
| Machu Picchu | 39.77× | Travel & Leisure |
| Sexology | 32.67× | Kids & Family |
| Immigration | 49.72× | Politics & Society |
| Daily Horoscope | 396.82× | Internet & Social Media |
| Breastfeeding | 32.67× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 21.1 |
| Travelling | THRILL | 17.23 |
| Urban Lifestyle | OPEN | 5.01 |
| Risk Appetite | THRILL | 2.3 |
| Convenience Orientation | PREMIUM | 1.46 |
| Patriotism | CONSERVATISM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Brazil | 8.7% |
| India | 4.6% |
See Profession audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Profession have in Mexico?
Profession has an estimated audience of 5,786,149 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Profession fans?
53.9% of Profession fans are female, 46.1% are male, with an average age of 34.2 years.
Which brands do Profession fans like most?
Profession fans show strongest brand affinity for Costa Rica (382.85×), Shopping and fashion (160.51×), and Game consoles (125×) over the country average.
Where do Profession fans live in Mexico?
Profession fans in Mexico are most concentrated in Distrito Federal (reach ~1M), State of Mexico (reach ~900K), and Puebla (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Profession fans also like?
Beyond Profession itself, the audience over-indexes on Shopping and fashion (160.51×), Game consoles (125×), Catholic Church (100.85×), and Travel agency (65.34×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Profession. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.