A data profile of the people who buy, follow and care about Profession in Canada — modelled from more than twelve digital signal sources. Profession has an estimated audience of 3,951,294 people in Canada.
The average Profession fan in Canada is 43.3 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Innovation, Hardware store, Non-alcoholic beverage, with strongest over-indexing on Innovation (2.33× the country average).
Demographically, the Profession audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Profession fan in Canada is more female, around 43.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Profession profile in Canada.
57.3% are female, 42.7% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 43.3 |
| Estimated audience size | 3,951,294 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Profession audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.6% |
| Brazil | 8.7% |
| India | 4.6% |
Where the Profession audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~1.5M | 1.83× | |
| 02 | British Columbia | ~600K | 1.10× | |
| 03 | Ontario | ~2M | 1.09× | |
| 04 | Manitoba | ~200K | 1.05× | |
| 05 | Alberta | ~500K | 1.02× | |
| 06 | New Brunswick | ~90K | 0.98× | |
| 07 | Nova Scotia | ~100K | 0.97× | |
| 08 | Saskatchewan | ~100K | 0.96× | |
| 09 | Prince Edward Island | ~20K | 0.95× | |
| 10 | Newfoundland and Labrador | ~50K | 0.91× |
The strongest cross-interests of the Profession audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 2.91× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.86× | ||
| 03 | Hypermarket | Shopping | 2.45× | ||
| 04 | Innovation | Business & Career | 2.33× | ||
| 05 | Tabloid (newspaper format) | Literature | 2.17× | ||
| 06 | Microwave oven | Home & Garden | 2.02× | ||
| 07 | Street food | Food & Beverages | 1.87× | ||
| 08 | Tom Cruise | Movies & TV | 1.84× | ||
| 09 | Sustainable energy | Home & Garden | 1.75× | ||
| 10 | Hardware store | Home & Garden | 1.71× | ||
| 11 | Career development | Business & Career | 1.66× | ||
| 12 | Zoo | Kids & Family | 1.66× | ||
| 13 | Kitchenware | Home & Garden | 1.64× | ||
| 14 | Rail transport | Travel & Leisure | 1.59× | ||
| 15 | Apple TV | Movies & TV | 1.57× | ||
| 16 | Virtual reality | Technology & Electronics | 1.56× | ||
| 17 | United Parcel Service | Business & Career | 1.54× | ||
| 18 | Internet celebrity | Internet & Social Media | 1.54× | ||
| 19 | Radio | Technology & Electronics | 1.53× | ||
| 20 | Tradition | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.58× | |
| Career Orientation | POWER | 1.54× | |
| Tradition | CONSERVATISM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Pet Ownership | JOY | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Profession has an estimated audience of 3,951,294 people in Canada, concentrated in Ontario and Quebec.
57.3% of Profession fans are female, 42.7% are male, with an average age of 43.3 years.
Profession fans show strongest brand affinity for Innovation (2.33×), Hardware store (1.71×), and Non-alcoholic beverage (2.86×) over the country average.
Profession fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~1.5M), and British Columbia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Profession itself, the audience over-indexes on Hardware store (1.71×), Non-alcoholic beverage (2.86×), Radio (1.53×), and Hypermarket (2.45×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Profession. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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