Profession Audience in United States

Profession logo

Profession has an estimated audience of 39,016,717 people in United States. 58.5% are female, 41.5% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Israel, Nationality, Jeep Wagoneer, Kendra Scott, Jesse Plemons.

The average Profession fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Nationality, Jeep Wagoneer, with strongest over-indexing on Israel (2.45× the country average). Demographically, the Profession audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Profession fans

Demographic split for Profession audience in United States
MetricValue
Female58.5%
Male41.5%
Average age43.3
Estimated audience size39,016,717

Audience persona

The typical Profession fan in United States is more female, around 43.3 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Profession in United States
RegionReachAffinity
California5,249,5041.22×
Texas4,439,9971.32×
Florida2,965,7191.12×
New York2,466,5381.13×
Georgia1,568,6941.31×
North Carolina1,418,2541.21×
Illinois1,360,1761.05×
Pennsylvania1,188,2080.9×
Virginia1,121,5131.18×
Ohio1,115,2170.93×
Michigan987,5610.97×
New Jersey976,4500.98×
Tennessee931,3681.19×
Arizona806,5931.01×
Maryland794,0771.18×
Washington786,1731×
Massachusetts717,6370.93×
Indiana709,4221×
Alabama685,1121.26×
Louisiana653,3141.3×
South Carolina646,1991.1×
Missouri592,5820.94×
Kentucky499,0341.02×
Colorado498,3860.81×
Wisconsin494,4040.84×
Minnesota482,4150.86×
Mississippi481,3301.5×
Oklahoma480,8071.11×
Oregon424,5200.95×
Nevada385,4731.02×
Arkansas371,8311.16×
Connecticut349,5010.89×
Kansas319,1541.04×
Utah290,8680.83×
Iowa274,3720.85×
Hawaii223,5261.33×
New Mexico187,9690.96×
Idaho166,6300.85×
West Virginia159,3280.88×
Nebraska151,7840.78×
Washington, District of Columbia133,3211.14×
New Hampshire115,4630.75×
Delaware109,4201.02×
Maine106,8470.76×
Rhode Island97,7480.79×
Alaska86,2031.03×
Montana83,4960.77×
South Dakota69,2280.77×
North Dakota54,5660.68×
Vermont51,0750.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Profession audience
BrandAffinityCategory
Israel2.45×Travel & Leisure
Nationality2×Politics & Society
Jeep Wagoneer3.51×Cars & Mobility
Kendra Scott1.8×Fashion & Accessoires
Jesse Plemons2.04×Movies & TV
JDSU1.79×Business & Career
Staycation1.87×Home & Garden
Nebraska Cornhuskers football2.02×Sports
Noodle (Gorillaz)1.62×Music & Radio
Urban horticulture1.62×Home & Garden
Home staging2.19×Home & Garden
Keene, New Hampshire8.07×Travel & Leisure
Kento Yamazaki4.2×Movies & TV
Charlamagne Tha God3.57×Movies & TV
Girolando cattle9.89×Pets & Animals
Mangaka1.55×Literature
John Havlicek5.71×Sports
Hayward, California3.51×Travel & Leisure
Riedel (glass manufacturer)8.32×Home & Garden
Corona (band)1.81×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Profession audience
TraitClusterScore
Risk AppetiteTHRILL2.22
Luxury OrientationPREMIUM1.73
Community OrientationOPEN1.34
Urban LifestyleOPEN1.24
Convenience OrientationPREMIUM1.22
Career OrientationPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Profession
CountryShare
United States20.6%
Brazil8.7%
India4.6%

See Profession audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Profession have in United States?

Profession has an estimated audience of 39,016,717 people in United States, concentrated in California and Texas.

What is the gender split and age of Profession fans?

58.5% of Profession fans are female, 41.5% are male, with an average age of 43.3 years.

Which brands do Profession fans like most?

Profession fans show strongest brand affinity for Israel (2.45×), Nationality (2×), and Jeep Wagoneer (3.51×) over the country average.

Where do Profession fans live in United States?

Profession fans in United States are most concentrated in California (reach 5,249,504), Texas (reach 4,439,997), and Florida (reach 2,965,719). These three regions account for the largest share of the active audience.

What other brands do Profession fans also like?

Beyond Profession itself, the audience over-indexes on Nationality (2×), Jeep Wagoneer (3.51×), Kendra Scott (1.8×), and Jesse Plemons (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Profession. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.