Rascasse Audience Intelligence

Profession Audience in United States

A data profile of the people who buy, follow and care about Profession in United States — modelled from more than twelve digital signal sources. Profession has an estimated audience of 39,016,717 people in United States.

#429among Topic in United States#86in Business & Career

The average Profession fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include University, Planet Fitness, Real property, with strongest over-indexing on University (1.78× the country average).

Demographically, the Profession audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Profession fan in United States is more female, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for University.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Profession profile in United States.

Audience size
39M
in United States
Gender
58.5%♀
41.5% male
Age
43.3
average years
Country rank
#596
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Profession fans

58.5% are female, 41.5% are male, average age 43.3.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Profession audience in United States
MetricValue
Female58.5%
Male41.5%
Average age43.3
Estimated audience size39,016,717
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Profession audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4924%
50+29%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Profession audience comes from United States.

Worldwide audience distribution share by country for Profession
CountryShare
United States20.6%
Brazil8.7%
India4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Profession audience in United States is strongest.

Fig. 05

Top regions by affinity

Profession fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~400K1.39×
02Texas~4M1.23×
03Georgia~1.5M1.21×
04Louisiana~600K1.20×
05North Carolina~1.5M1.19×
06Alabama~600K1.17×
07Hawaii~200K1.17×
08Virginia~1M1.14×
09South Carolina~700K1.13×
10California~4.5M1.11×
11Maryland~700K1.09×
12Oklahoma~500K1.09×
13Arkansas~300K1.09×
14New Mexico~200K1.05×
15South Dakota~90K1.04×
16Tennessee~800K1.02×
17North Dakota~80K1.02×
18Delaware~100K1.01×
19Arizona~800K1.00×
20West Virginia~200K1.00×
21Alaska~80K1.00×
22Florida~2.5M0.99×
23Indiana~700K0.99×
24Kentucky~500K0.99×
25Kansas~300K0.99×
26Illinois~1.5M0.98×
27Nevada~400K0.98×
28Pennsylvania~1.5M0.97×
29Missouri~600K0.97×
30New Jersey~1M0.96×
31Nebraska~200K0.96×
32New York~2M0.95×
33Washington~700K0.95×
34Connecticut~400K0.95×
35Maine~100K0.95×
36Montana~100K0.95×
37Rhode Island~100K0.94×
38Vermont~60K0.94×
39Ohio~1M0.93×
40Oregon~400K0.93×
41Idaho~200K0.93×
42Washington, District of Columbia~100K0.93×
43Michigan~900K0.92×
44Iowa~300K0.92×
45New Hampshire~100K0.92×
46Massachusetts~700K0.90×
47Minnesota~500K0.90×
48Wisconsin~500K0.89×
49Utah~300K0.87×
50Colorado~500K0.83×
Fig. 06

Affinity by region

Affinity by region — Profession, United States
0.83×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Profession audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Profession audience
#·InterestCategoryAffinity×
01Web serverTechnology & Electronics2.83×
02Non-alcoholic beverageFood & Beverages2.39×
03Master of Business AdministrationBusiness & Career2.16×
04Diaper bagKids & Family2.11×
05Real propertyHome & Garden2.08×
06Microwave ovenHome & Garden2.07×
07Risk managementBusiness & Career1.87×
08UniversityBusiness & Career1.78×
09PastryFood & Beverages1.71×
10DentistryBusiness & Career1.69×
11GeneticsKids & Family1.67×
12InnovationBusiness & Career1.67×
13Discount storesShopping1.66×
14PhilanthropyArts & Culture1.66×
15Subscription business modelShopping1.64×
16MetaphysicsBusiness & Career1.63×
17Planet FitnessSports1.58×
18United Parcel ServiceBusiness & Career1.58×
19Britney SpearsMusic & Radio1.57×
20PharmacyBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Profession audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Profession audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.62×
Community OrientationOPEN1.50×
Career OrientationPOWER1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Profession audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
Luxury OrientationPREMIUM0.87×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Profession have in United States?

Profession has an estimated audience of 39,016,717 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Profession fans?

58.5% of Profession fans are female, 41.5% are male, with an average age of 43.3 years.

03

Which brands do Profession fans like most?

Profession fans show strongest brand affinity for University (1.78×), Planet Fitness (1.58×), and Real property (2.08×) over the country average.

04

Where do Profession fans live in United States?

Profession fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~4M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Profession fans also like?

Beyond Profession itself, the audience over-indexes on Planet Fitness (1.58×), Real property (2.08×), Genetics (1.67×), and Subscription business model (1.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Profession audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Profession. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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