A data profile of the people who buy, follow and care about Profession in United Kingdom — modelled from more than twelve digital signal sources. Profession has an estimated audience of 8,566,176 people in United Kingdom.
The average Profession fan in United Kingdom is 45.6 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, East of England, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, Refrigerator, with strongest over-indexing on Wikipedia (4.73× the country average).
Demographically, the Profession audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Profession fan in United Kingdom is more female, around 45.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Profession profile in United Kingdom.
64.6% are female, 35.4% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 45.6 |
| Estimated audience size | 8,566,176 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Profession audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.6% |
| Brazil | 8.7% |
| India | 4.6% |
Where the Profession audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.39× | |
| 02 | Yorkshire and the Humber | ~800K | 1.20× | |
| 03 | South East | ~1.5M | 1.14× | |
| 04 | East of England | ~800K | 1.08× | |
| 05 | North East | ~300K | 1.01× | |
| 06 | South West | ~600K | 0.90× | |
| 07 | East Midlands | ~500K | 0.88× | |
| 08 | North West | ~600K | 0.70× |
The strongest cross-interests of the Profession audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.73× | ||
| 02 | Political science | Business & Career | 3.55× | ||
| 03 | Adoption | Kids & Family | 3.40× | ||
| 04 | Mineral water | Food & Beverages | 3.39× | ||
| 05 | Sketch comedy | Movies & TV | 3.18× | ||
| 06 | Risk management | Business & Career | 3.02× | ||
| 07 | Cappuccino | Food & Beverages | 2.73× | ||
| 08 | Satire | Literature | 2.52× | ||
| 09 | Esso | Cars & Mobility | 2.44× | ||
| 10 | Refrigerator | Home & Garden | 2.37× | ||
| 11 | Innovation | Business & Career | 2.26× | ||
| 12 | Mobile home | Cars & Mobility | 2.25× | ||
| 13 | Hobby | Home & Garden | 2.09× | ||
| 14 | Philanthropy | Arts & Culture | 1.99× | ||
| 15 | Volunteering | Politics & Society | 1.67× | ||
| 16 | Aldi | Shopping | 1.63× | ||
| 17 | William Hill (bookmaker) | Games | 1.56× | ||
| 18 | Internet & Social Media | 1.55× | |||
| 19 | Politics | Politics & Society | 1.52× | ||
| 20 | Kitchen | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.54× | |
| Individualism | JOY | 1.43× | |
| Patriotism | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Sports Activity | POWER | 0.87× | |
| Sustainability | BALANCE | 0.90× |
Profession has an estimated audience of 8,566,176 people in United Kingdom, concentrated in South East and East of England.
64.6% of Profession fans are female, 35.4% are male, with an average age of 45.6 years.
Profession fans show strongest brand affinity for Wikipedia (4.73×), Hobby (2.09×), and Refrigerator (2.37×) over the country average.
Profession fans in United Kingdom are most concentrated in South East (reach ~1.5M), East of England (reach ~800K), and Yorkshire and the Humber (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Profession itself, the audience over-indexes on Hobby (2.09×), Refrigerator (2.37×), Political science (3.55×), and Esso (2.44×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Profession. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.