A data profile of the people who buy, follow and care about Mineral water in United Kingdom — modelled from more than twelve digital signal sources. Mineral water has an estimated audience of 3,112,094 people in United Kingdom.
The average Mineral water fan in United Kingdom is 45.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Home Bargains, Matalan, Dunelm, with strongest over-indexing on Home Bargains (4.14× the country average).
Demographically, the Mineral water audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Community Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Mineral water fan in United Kingdom is more female, around 45.4 years old, with strong Community Orientation tendencies and a notable affinity for Home Bargains.
The key figures that characterise the Mineral water profile in United Kingdom.
66.5% are female, 33.5% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 45.4 |
| Estimated audience size | 3,112,094 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Mineral water audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.0% |
| United Kingdom | 6.0% |
| Italy | 4.0% |
Where the Mineral water audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~500K | 1.23× | |
| 02 | North West | ~400K | 1.22× | |
| 03 | East of England | ~300K | 1.05× | |
| 04 | England | ~2.5M | 1.04× | |
| 05 | East Midlands | ~200K | 1.03× | |
| 06 | South East | ~400K | 1.00× | |
| 07 | Scotland | ~300K | 1.00× | |
| 08 | Wales | ~200K | 1.00× | |
| 09 | South West | ~300K | 0.98× | |
| 10 | Northern Ireland | ~90K | 0.98× | |
| 11 | North East | ~100K | 0.88× | |
| 12 | Yorkshire and the Humber | ~200K | 0.85× | |
| 13 | West Midlands | ~100K | 0.85× |
The strongest cross-interests of the Mineral water audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | San Pellegrino | Food & Beverages | 22.37× | ||
| 02 | Hot spring | Home & Garden | 10.81× | ||
| 03 | Destination spa | Health | 9.29× | ||
| 04 | Conference and resort hotels | Travel & Leisure | 8.65× | ||
| 05 | Spa town | Travel & Leisure | 7.91× | ||
| 06 | Hospitality industry | Business & Career | 5.52× | ||
| 07 | Estate (land) | Business & Career | 5.32× | ||
| 08 | Frock | Fashion & Accessoires | 5.01× | ||
| 09 | Household goods | Home & Garden | 5.00× | ||
| 10 | Refrigerator | Home & Garden | 4.78× | ||
| 11 | Mobile home | Cars & Mobility | 4.59× | ||
| 12 | Home Bargains | Shopping | 4.14× | ||
| 13 | Dunelm | Home & Garden | 4.14× | ||
| 14 | Matalan | Shopping | 3.97× | ||
| 15 | Customer service | Business & Career | 3.69× | ||
| 16 | Household | Home & Garden | 3.57× | ||
| 17 | TUI | Travel & Leisure | 3.42× | ||
| 18 | Lodging | Travel & Leisure | 3.42× | ||
| 19 | Resort | Travel & Leisure | 3.38× | ||
| 20 | Hotels | Travel & Leisure | 2.48× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.24× | |
| Quality Awareness | PREMIUM | 1.73× | |
| DIY Mentality | THRILL | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.60× | |
| Individualism | JOY | 0.66× | |
| Sustainability | BALANCE | 0.75× |
Mineral water has an estimated audience of 3,112,094 people in United Kingdom, concentrated in England and Greater London.
66.5% of Mineral water fans are female, 33.5% are male, with an average age of 45.4 years.
Mineral water fans show strongest brand affinity for Home Bargains (4.14×), Matalan (3.97×), and Dunelm (4.14×) over the country average.
Mineral water fans in United Kingdom are most concentrated in England (reach ~2.5M), Greater London (reach ~500K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Mineral water itself, the audience over-indexes on Matalan (3.97×), Dunelm (4.14×), Refrigerator (4.78×), and Customer service (3.69×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Mineral water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.