A data profile of the people who buy, follow and care about Estate (land) in United Kingdom — modelled from more than twelve digital signal sources. Estate (land) has an estimated audience of 5,068,021 people in United Kingdom.
Estate (land) has an estimated audience of 5,068,021 people in United Kingdom. Top brand affinities: Mineral water, Refrigerator, Hobby, Wikipedia, Mobile home.
Top brand affinities include Mineral water, Refrigerator, Hobby, with strongest over-indexing on Mineral water (5.32× the country average).
The typical Estate (land) fan in United Kingdom shows strong Convenience Orientation tendencies and a notable affinity for Mineral water.
The key figures that characterise the Estate (land) profile in United Kingdom.
| Metric | Value |
|---|---|
| Estimated audience size | 5,068,021 |
of the worldwide Estate (land) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 33.1% |
| United Kingdom | 6.1% |
| Canada | 3.9% |
The strongest cross-interests of the Estate (land) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 5.32× | ||
| 02 | Fertilizer | Home & Garden | 4.37× | ||
| 03 | Cappuccino | Food & Beverages | 3.36× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 2.92× | ||
| 05 | Mobile home | Cars & Mobility | 2.70× | ||
| 06 | Hot tub | Home & Garden | 2.58× | ||
| 07 | Refrigerator | Home & Garden | 2.54× | ||
| 08 | Risk management | Business & Career | 2.50× | ||
| 09 | Microwave oven | Home & Garden | 2.45× | ||
| 10 | Real property | Home & Garden | 2.26× | ||
| 11 | Wikipedia | Internet & Social Media | 2.25× | ||
| 12 | Garden centre | Home & Garden | 2.13× | ||
| 13 | Property finder | Home & Garden | 1.99× | ||
| 14 | Zoopla | Business & Career | 1.89× | ||
| 15 | Hobby | Home & Garden | 1.81× | ||
| 16 | Volunteering | Politics & Society | 1.65× | ||
| 17 | Home Appliances | Home & Garden | 1.60× | ||
| 18 | IKEA | Home & Garden | 1.58× | ||
| 19 | Distilled beverage | Food & Beverages | 1.56× | ||
| 20 | Lidl | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.57× | |
| DIY Mentality | THRILL | 1.45× | |
| Tradition | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.81× | |
| Mindfulness | BALANCE | 0.88× | |
| Social Media Usage | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Estate (land). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.