A data profile of the people who buy, follow and care about Estate (land) in France — modelled from more than twelve digital signal sources. Estate (land) has an estimated audience of 2,574,174 people in France.
Estate (land) has an estimated audience of 2,574,174 people in France. Top brand affinities: Love & Sex, Kitchen garden, Residential area, Christmas Gift, Dentistry.
Top brand affinities include Love & Sex, Kitchen garden, Residential area, with strongest over-indexing on Love & Sex (73.49× the country average).
The typical Estate (land) fan in France shows strong Quality Awareness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Estate (land) profile in France.
| Metric | Value |
|---|---|
| Estimated audience size | 2,574,174 |
of the worldwide Estate (land) audience comes from France.
| Country | Share |
|---|---|
| United States | 33.1% |
| United Kingdom | 6.1% |
| Canada | 3.9% |
The strongest cross-interests of the Estate (land) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 73.49× | ||
| 02 | Christmas Gift | Kids & Family | 11.66× | ||
| 03 | Residential area | Home & Garden | 11.16× | ||
| 04 | Kitchen garden | Home & Garden | 10.39× | ||
| 05 | Christmas tree | Kids & Family | 9.76× | ||
| 06 | New Testament | Politics & Society | 8.11× | ||
| 07 | Dentistry | Business & Career | 7.71× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 7.32× | ||
| 09 | Passive income | Business & Career | 7.10× | ||
| 10 | Zoom lens | Technology & Electronics | 6.29× | ||
| 11 | Mineral water | Food & Beverages | 5.56× | ||
| 12 | Property finder | Home & Garden | 5.12× | ||
| 13 | Broadcasting of sports events | Movies & TV | 5.03× | ||
| 14 | Improvisation | Music & Radio | 4.87× | ||
| 15 | Midi Libre | News | 3.14× | ||
| 16 | Hat | Fashion & Accessoires | 2.89× | ||
| 17 | Lodging | Travel & Leisure | 2.65× | ||
| 18 | Plumbing | Home & Garden | 2.44× | ||
| 19 | EBay | Shopping | 2.06× | ||
| 20 | Energy | Home & Garden | 2.02× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 4.30× | |
| Patriotism | CONSERVATISM | 2.84× | |
| Travelling | THRILL | 2.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.83× | |
| Social Media Usage | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Estate (land). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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