Estate (land) Audience in Germany

Estate (land) has an estimated audience of 2,692,365 people in Germany. Top brand affinities: ICloud, Mortgage calculator, Satire, German television comedy, First-time home buyer grant.

Top brand affinities include ICloud, Mortgage calculator, Satire, with strongest over-indexing on ICloud (16.1× the country average).

Category: Business & Career · Type: Topic

Demographics of Estate (land) fans

Demographic split for Estate (land) audience in Germany
MetricValue
Estimated audience size2,692,365

Audience persona

The typical Estate (land) fan in Germany shows strong Design Affinity tendencies and a notable affinity for ICloud.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Estate (land) audience
BrandAffinityCategory
ICloud16.1×Technology & Electronics
Mortgage calculator12.58×Home & Garden
Satire8.48×Literature
German television comedy8.68×Movies & TV
First-time home buyer grant7.5×Home & Garden
Tagesschau2.58×Movies & TV
Starter home6.08×Home & Garden
Allgäu7.57×Travel & Leisure
Fachhochschule7.85×Business & Career
Casino5.74×Games
Hygiene3.12×Beauty & Wellness
Kurdistan8.7×Travel & Leisure
ImmoScout242.21×Home & Garden
Lake Constance7.51×Travel & Leisure
Transfermarkt2.42×Sports
Residential area4.24×Home & Garden
Plumbing3.72×Home & Garden
Lecker.de14.38×Food & Beverages
Dailymotion5.26×Movies & TV
Stuttgart2.47×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Estate (land) audience
TraitClusterScore
Design AffinityPREMIUM1.64
IndulgenceJOY1.31
TraditionCONSERVATISM1.3
Convenience OrientationPREMIUM1.28
DIY MentalityTHRILL1.27
TravellingTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Estate (land)
CountryShare
United States33.1%
United Kingdom6.1%
Canada3.9%

See Estate (land) audiences in other countries

More Business & Career audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Estate (land). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.