Rascasse Audience Intelligence

Estate (land) Audience in Germany

A data profile of the people who buy, follow and care about Estate (land) in Germany — modelled from more than twelve digital signal sources. Estate (land) has an estimated audience of 2,692,365 people in Germany.

#1463among Topic in Germany#249in Business & Career

Estate (land) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Mortgage calculator.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mortgage calculator, First-time home buyer grant, Starter home, with strongest over-indexing on Mortgage calculator (9.82× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Estate (land) fan in Germany shows strong Quality Awareness tendencies and a notable affinity for Mortgage calculator.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Estate (land) profile in Germany.

Audience size
2.7M
in Germany
Country rank
#2421
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Estate (land) fans

Fig. 02

Gender split

Demographic split for Estate (land) audience in Germany
MetricValue
Estimated audience size2,692,365
Fig. 04

Worldwide distribution

3.2%

of the worldwide Estate (land) audience comes from Germany.

Worldwide audience distribution share by country for Estate (land)
CountryShare
United States33.1%
United Kingdom6.1%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Estate (land) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Estate (land) fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K1.32×
02Baden-Württemberg~400K1.21×
03Bayern~500K1.16×
04Nordrhein-Westfalen~700K1.15×
05Berlin~100K1.12×
06Rheinland-Pfalz~100K1.09×
07Hamburg~60K1.03×
08Saarland~30K1.03×
09Bremen~20K0.99×
10Schleswig-Holstein~90K0.96×
11Niedersachsen~200K0.92×
12Brandenburg~80K0.90×
13Thüringen~60K0.90×
14Mecklenburg-Vorpommern~50K0.90×
15Sachsen~100K0.89×
16Sachsen-Anhalt~60K0.89×
Fig. 06

Affinity by region

Affinity by region — Estate (land), Germany
0.89×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Estate (land) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Estate (land) audience
#·InterestCategoryAffinity×
01Mortgage calculatorHome & Garden9.82×
02Commercial propertyBusiness & Career8.69×
03First-time home buyer grantHome & Garden7.31×
04Starter homeHome & Garden5.72×
05Lake ConstanceTravel & Leisure5.40×
06Residential areaHome & Garden5.36×
07AllgäuTravel & Leisure4.69×
08Non-alcoholic beverageFood & Beverages4.58×
09TownhouseHome & Garden3.56×
10Bedroom furnitureHome & Garden3.55×
11Real propertyHome & Garden3.27×
12ICloudTechnology & Electronics3.05×
13RefrigeratorHome & Garden2.89×
14LodgingTravel & Leisure2.87×
15Müller (company)Food & Beverages2.78×
16Garden centreHome & Garden2.42×
17Roland KaiserMusic & Radio2.39×
18DessertsFood & Beverages1.90×
19TattoosFashion & Accessoires1.86×
20CHECK24Business & Career1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Estate (land) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Estate (land) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.99×
Community OrientationOPEN1.51×
Convenience OrientationPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Estate (land) audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.86×
Social Media UsageJOY0.87×
Price SensitivityPREMIUM0.88×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Estate (land). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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