Estate (land) Audience in Germany
Estate (land) has an estimated audience of 2,692,365 people in Germany. Top brand affinities: Rossmann, Gil Ofarim, Preacher (comics), Esra Erol, Škoda Kodiaq.
Top brand affinities include Rossmann, Gil Ofarim, Preacher (comics), with strongest over-indexing on Rossmann (1.53× the country average).
Category: Business & Career · Type: Topic
Demographics of Estate (land) fans
| Metric | Value |
|---|---|
| Estimated audience size | 2,692,365 |
Audience persona
The typical Estate (land) fan in Germany shows strong Design Affinity tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.53× | Shopping |
| Gil Ofarim | 1.85× | Music & Radio |
| Preacher (comics) | 7.92× | Literature |
| Esra Erol | 5.65× | Movies & TV |
| Škoda Kodiaq | 1.8× | Cars & Mobility |
| Jack White | 1.68× | Movies & TV |
| Information sensitivity | 4.26× | Technology & Electronics |
| Euphonium | 8.67× | Music & Radio |
| Corfu (regional unit) | 2.14× | Travel & Leisure |
| Snow White (Fables) | 1.52× | Literature |
| Home Delivery | 1.79× | Food & Beverages |
| Nurse education | 1.6× | Kids & Family |
| Molly Hatchet | 8.22× | Music & Radio |
| Coworking | 2.17× | Business & Career |
| Eco Friendly Living | 1.94× | Home & Garden |
| Carrie (novel) | 2.81× | Literature |
| Free University of Berlin | 1.76× | Business & Career |
| Hà Tĩnh | 6.35× | Travel & Leisure |
| Volvo V60 | 2.29× | Cars & Mobility |
| New Era (Namibia) | 1.97× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.64 |
| Indulgence | JOY | 1.31 |
| Tradition | CONSERVATISM | 1.3 |
| Convenience Orientation | PREMIUM | 1.28 |
| DIY Mentality | THRILL | 1.27 |
| Travelling | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.1% |
| United Kingdom | 6.1% |
| Canada | 3.9% |
See Estate (land) audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Estate (land). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.