Rascasse Audience Intelligence

Estate (land) Audience in United States

A data profile of the people who buy, follow and care about Estate (land) in United States — modelled from more than twelve digital signal sources. Estate (land) has an estimated audience of 27,468,571 people in United States.

#732among Topic in United States#131in Business & Career

Estate (land) fans in United States are concentrated in California, with strong brand affinity for Real property.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Planet Fitness, Diaper bag, with strongest over-indexing on Real property (4.66× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Estate (land) fan in United States shows strong Quality Awareness tendencies and a notable affinity for Real property.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Estate (land) profile in United States.

Audience size
27.5M
in United States
Country rank
#1068
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Estate (land) fans

Fig. 02

Gender split

Demographic split for Estate (land) audience in United States
MetricValue
Estimated audience size27,468,571
Fig. 04

Worldwide distribution

33.1%

of the worldwide Estate (land) audience comes from United States.

Worldwide audience distribution share by country for Estate (land)
CountryShare
United States33.1%
United Kingdom6.1%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Estate (land) audience in United States is strongest.

Fig. 05

Top regions by affinity

Estate (land) fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~300K1.32×
02Alabama~500K1.31×
03Louisiana~500K1.27×
04Rhode Island~100K1.23×
05Virginia~800K1.22×
06Kansas~300K1.22×
07North Carolina~1M1.20×
08Texas~3M1.19×
09California~3.5M1.16×
10Georgia~900K1.12×
11Missouri~500K1.12×
12Tennessee~600K1.10×
13South Carolina~400K1.07×
14Arkansas~200K1.07×
15Nebraska~100K1.06×
16Washington, District of Columbia~90K1.06×
17Michigan~800K1.05×
18New Jersey~700K1.05×
19Maryland~500K1.05×
20Florida~2M1.03×
21Illinois~900K1.02×
22Indiana~500K1.02×
23Kentucky~400K1.02×
24Oklahoma~300K1.01×
25Hawaii~100K1.01×
26Oregon~300K1.00×
27Arizona~600K0.99×
28Pennsylvania~900K0.98×
29Ohio~800K0.97×
30Delaware~70K0.97×
31Connecticut~300K0.95×
32North Dakota~50K0.95×
33South Dakota~60K0.93×
34New York~1.5M0.92×
35West Virginia~100K0.92×
36New Mexico~100K0.91×
37Washington~500K0.90×
38Nevada~200K0.90×
39Iowa~200K0.90×
40Alaska~50K0.90×
41Wisconsin~400K0.89×
42Montana~70K0.89×
43Minnesota~300K0.88×
44Maine~90K0.88×
45Vermont~40K0.88×
46Massachusetts~500K0.86×
47Colorado~400K0.86×
48Idaho~100K0.85×
49Utah~200K0.84×
50New Hampshire~90K0.84×
Fig. 06

Affinity by region

Affinity by region — Estate (land), United States
0.84×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Estate (land) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Estate (land) audience
#·InterestCategoryAffinity×
01Multiple listing serviceHome & Garden5.45×
02Real propertyHome & Garden4.66×
03Single-family detached homeHome & Garden4.50×
04Diaper bagKids & Family4.04×
05Universal StudiosMovies & TV3.93×
06Residential areaHome & Garden3.39×
07Planet FitnessSports2.90×
08Property finderHome & Garden2.65×
09Microwave ovenHome & Garden2.58×
10MetaphysicsBusiness & Career2.28×
11Golf ChannelSports2.13×
12Real estate brokerHome & Garden1.80×
13KitchenwareHome & Garden1.80×
14Mortgage loansBusiness & Career1.74×
15ApartmentBusiness & Career1.71×
16Home AppliancesHome & Garden1.70×
17AuctionShopping1.70×
18RenovationHome & Garden1.66×
19Discount storesShopping1.61×
20Shopping mallsShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Estate (land) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Estate (land) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.50×
Career OrientationPOWER1.49×
Convenience OrientationPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Estate (land) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.82×
Pet OwnershipJOY0.83×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Estate (land). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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