Estate (land) Audience in United States
Estate (land) has an estimated audience of 27,468,571 people in United States. Top brand affinities: Goop, Governor of Michigan, Wok, Vocal harmony, headspace.
Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (12.9× the country average).
Category: Business & Career · Type: Topic
Demographics of Estate (land) fans
| Metric | Value |
|---|---|
| Estimated audience size | 27,468,571 |
Audience persona
The typical Estate (land) fan in United States shows strong DIY Mentality tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 12.9× | Internet & Social Media |
| Governor of Michigan | 17.44× | Politics & Society |
| Wok | 12.2× | Food & Beverages |
| Vocal harmony | 7.48× | Music & Radio |
| headspace | 15.29× | Health |
| Google Home | 10.24× | Technology & Electronics |
| Cherish (group) | 16.73× | Music & Radio |
| Hibachi | 12.01× | Food & Beverages |
| Grinch | 6.14× | Movies & TV |
| Grace Slick | 12.77× | Music & Radio |
| Fairy godmother | 10.57× | Literature |
| Hipster | 12.44× | Politics & Society |
| El Paso County, Colorado | 16.62× | Travel & Leisure |
| Kikar HaShabbat | 18.76× | News |
| TV Fanatic | 11.48× | Movies & TV |
| Guitarist (magazine) | 11.77× | Music & Radio |
| No Escape (1994 film) | 11.2× | Movies & TV |
| Cryptic crossword | 13.31× | Technology & Electronics |
| Jesse Plemons | 2.9× | Movies & TV |
| La Jolla | 7.73× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.38 |
| Family Orientation | CONSERVATISM | 1.31 |
| Quality Awareness | PREMIUM | 1.31 |
| Convenience Orientation | PREMIUM | 1.2 |
| Career Orientation | POWER | 1.17 |
| Price Sensitivity | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.1% |
| United Kingdom | 6.1% |
| Canada | 3.9% |
See Estate (land) audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Estate (land). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.