Estate (land) Audience in United States
Estate (land) has an estimated audience of 27,468,571 people in United States. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Circle K.
Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (19.03× the country average).
Category: Business & Career · Type: Topic
Demographics of Estate (land) fans
| Metric | Value |
|---|---|
| Estimated audience size | 27,468,571 |
Audience persona
The typical Estate (land) fan in United States shows strong DIY Mentality tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 19.03× | Business & Career |
| Google Maps | 15.11× | Internet & Social Media |
| CarGurus | 21.9× | Cars & Mobility |
| Indeed.com | 11.33× | Business & Career |
| Circle K | 15.93× | Shopping |
| AccuWeather | 14.54× | Home & Garden |
| Aaron Rodgers | 13.92× | Sports |
| Diane Keaton | 13.31× | Movies & TV |
| DeviantArt | 15.18× | Internet & Social Media |
| Enterprise Rent-A-Car | 12.63× | Cars & Mobility |
| Autism Awareness | 19.03× | Health |
| Bruce Willis | 14.58× | Movies & TV |
| Billy Bob Thornton | 16.77× | Movies & TV |
| Khan Academy | 16.06× | Business & Career |
| Google News | 11.22× | News |
| Beetlejuice | 9.11× | Movies & TV |
| Diabetes mellitus awareness | 12.48× | Health |
| ICloud | 17.3× | Technology & Electronics |
| Kendra Scott | 18.31× | Fashion & Accessoires |
| Catherine Zeta-Jones | 19.15× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.38 |
| Family Orientation | CONSERVATISM | 1.31 |
| Quality Awareness | PREMIUM | 1.31 |
| Convenience Orientation | PREMIUM | 1.2 |
| Career Orientation | POWER | 1.17 |
| Price Sensitivity | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.1% |
| United Kingdom | 6.1% |
| Canada | 3.9% |
See Estate (land) audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Estate (land). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.