Kitchenware Audience in United States

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Kitchenware has an estimated audience of 31,391,728 people in United States. 67.4% are female, 32.6% are male, average age 44.0. Top regions: California, Texas, New York. Top brand affinities: Kitchen stove, Cookware and bakeware, Kitchen utensil, Lowe's, Stove.

The average Kitchenware fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kitchen stove, Cookware and bakeware, Kitchen utensil, with strongest over-indexing on Kitchen stove (7.48× the country average). Demographically, the Kitchenware audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Kitchenware fans

Demographic split for Kitchenware audience in United States
MetricValue
Female67.4%
Male32.6%
Average age44.0
Estimated audience size31,391,728

Audience persona

The typical Kitchenware fan in United States is more female, around 44.0 years old, with strong Indulgence tendencies and a notable affinity for Kitchen stove.

Top regions in United States

Top regions ranked by reach for Kitchenware in United States
RegionReachAffinity
California5,977,3551.73×
Texas2,827,7461.05×
New York2,472,3031.41×
Florida2,159,5431.02×
Georgia1,877,3711.94×
Michigan1,203,4021.47×
Ohio1,123,2951.16×
Illinois1,121,9221.07×
Pennsylvania1,092,6561.03×
Virginia964,9341.26×
North Carolina913,1050.97×
Washington780,8501.24×
Indiana768,9071.34×
New Jersey756,7230.95×
Massachusetts706,8711.14×
Tennessee705,5091.12×
South Carolina549,0511.16×
Louisiana522,8551.29×
Colorado472,8490.96×
Oregon470,0521.31×
Maryland466,9000.87×
Arizona409,2490.64×
Missouri393,9780.78×
Wisconsin364,8370.77×
Minnesota363,8140.81×
Kentucky339,1030.86×
Nevada318,7111.05×
Mississippi295,0051.14×
Connecticut289,7510.92×
Oklahoma271,5770.78×
Utah269,7110.96×
Iowa248,9110.96×
Arkansas244,7220.95×
Alabama237,6890.54×
Kansas211,5410.86×
Hawaii170,7321.27×
Nebraska152,2530.97×
Idaho138,5130.88×
Washington, District of Columbia131,9291.4×
New Mexico122,9790.78×
West Virginia112,8990.77×
Maine100,0320.89×
New Hampshire94,3540.76×
Rhode Island75,7110.76×
Montana63,1380.72×
Delaware56,3100.65×
South Dakota52,6250.73×
Vermont50,4850.92×
Alaska48,2850.72×
North Dakota36,4070.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kitchenware audience
BrandAffinityCategory
Kitchen stove7.48×Home & Garden
Cookware and bakeware5.34×Home & Garden
Kitchen utensil6.11×Home & Garden
Lowe's2.72×Shopping
Stove4.5×Home & Garden
Dishwasher7.02×Home & Garden
Refrigerator3.81×Home & Garden
Food preservation7.08×Food & Beverages
Home repair3.39×Home & Garden
Home Appliances2.89×Home & Garden
Microwave8.27×Home & Garden
Mortgage calculator4.4×Home & Garden
Major appliance10.53×Home & Garden
Hobby Lobby2.47×Home & Garden
Renovation2.76×Home & Garden
Refrigeration7.31×Home & Garden
Citizen7.93×Music & Radio
Cuisinart13.89×Home & Garden
U.S. state1.89×Travel & Leisure
Frigidaire11.81×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kitchenware audience
TraitClusterScore
IndulgenceJOY2.05
Family OrientationCONSERVATISM2.03
DIY MentalityTHRILL1.76
Design AffinityPREMIUM1.63
Luxury OrientationPREMIUM1.56
Price SensitivityPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Kitchenware
CountryShare
United States21.6%
Japan6.5%
United Kingdom5.2%

See Kitchenware audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Kitchenware have in United States?

Kitchenware has an estimated audience of 31,391,728 people in United States, concentrated in California and Texas.

What is the gender split and age of Kitchenware fans?

67.4% of Kitchenware fans are female, 32.6% are male, with an average age of 44.0 years.

Which brands do Kitchenware fans like most?

Kitchenware fans show strongest brand affinity for Kitchen stove (7.48×), Cookware and bakeware (5.34×), and Kitchen utensil (6.11×) over the country average.

Where do Kitchenware fans live in United States?

Kitchenware fans in United States are most concentrated in California (reach 5,977,355), Texas (reach 2,827,746), and New York (reach 2,472,303). These three regions account for the largest share of the active audience.

What other brands do Kitchenware fans also like?

Beyond Kitchenware itself, the audience over-indexes on Cookware and bakeware (5.34×), Kitchen utensil (6.11×), Lowe's (2.72×), and Stove (4.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kitchenware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.