Rascasse Audience Intelligence

Kitchenware Audience in United States

A data profile of the people who buy, follow and care about Kitchenware in United States — modelled from more than twelve digital signal sources. Kitchenware has an estimated audience of 31,391,728 people in United States.

#596among Topic in United States#57in Home & Garden

The average Kitchenware fan in United States is 44.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Kitchen stove, Cookware and bakeware, Kitchen utensil, with strongest over-indexing on Kitchen stove (7.48× the country average).

Demographically, the Kitchenware audience skews more female with an average age of 44.0, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kitchenware fan in United States is more female, around 44.0 years old, with strong DIY Mentality tendencies and a notable affinity for Kitchen stove.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kitchenware profile in United States.

Audience size
31.4M
in United States
Gender
67.4%♀
32.6% male
Age
44.0
average years
Country rank
#859
Topic in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kitchenware fans

67.4% are female, 32.6% are male, average age 44.0.

Fig. 02

Gender split

67.4%
Female
32.6%
Male
Demographic split for Kitchenware audience in United States
MetricValue
Female67.4%
Male32.6%
Average age44.0
Estimated audience size31,391,728
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Kitchenware audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3920%
40-4924%
50+31%
Fig. 04

Worldwide distribution

21.6%

of the worldwide Kitchenware audience comes from United States.

Worldwide audience distribution share by country for Kitchenware
CountryShare
United States21.6%
Japan6.5%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kitchenware audience in United States is strongest.

Fig. 05

Top regions by affinity

Kitchenware fans by region: top regions in United States
#RegionReachAffinity×
01California~6M1.68×
02Georgia~1.5M1.59×
03Michigan~1M1.46×
04New York~2.5M1.41×
05Washington, District of Columbia~100K1.33×
06Hawaii~200K1.28×
07Washington~800K1.25×
08Oregon~500K1.25×
09Massachusetts~700K1.19×
10Virginia~900K1.14×
11Louisiana~500K1.13×
12Indiana~600K1.12×
13Nevada~300K1.06×
14Vermont~60K1.05×
15Mississippi~300K1.04×
16South Carolina~500K1.02×
17Maine~100K1.02×
18Illinois~1M1.01×
19Ohio~1M1.01×
20Tennessee~600K1.01×
21Pennsylvania~1M0.99×
22Colorado~500K0.99×
23Alaska~70K0.98×
24New Jersey~800K0.97×
25Arkansas~200K0.97×
26Utah~300K0.96×
27Texas~2.5M0.95×
28Florida~2M0.95×
29Connecticut~300K0.95×
30North Carolina~900K0.94×
31Iowa~200K0.94×
32Idaho~100K0.94×
33Montana~80K0.94×
34Nebraska~100K0.93×
35New Mexico~100K0.93×
36New Hampshire~100K0.93×
37Rhode Island~90K0.92×
38Maryland~500K0.91×
39Minnesota~400K0.91×
40Kansas~200K0.91×
41South Dakota~70K0.90×
42Arizona~600K0.89×
43North Dakota~60K0.89×
44West Virginia~100K0.87×
45Delaware~80K0.87×
46Kentucky~300K0.86×
47Oklahoma~300K0.85×
48Missouri~400K0.83×
49Wisconsin~400K0.82×
50Alabama~300K0.78×
Fig. 06

Affinity by region

Affinity by region — Kitchenware, United States
0.78×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kitchenware audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kitchenware audience
#·InterestCategoryAffinity×
01CuisinartHome & Garden13.89×
02FrigidaireHome & Garden11.81×
03Major applianceHome & Garden10.53×
04MicrowaveHome & Garden8.27×
05CitizenMusic & Radio7.93×
06Kitchen stoveHome & Garden7.48×
07RefrigerationHome & Garden7.31×
08Food preservationFood & Beverages7.08×
09DishwasherHome & Garden7.02×
10Kitchen utensilHome & Garden6.11×
11Cookware and bakewareHome & Garden5.34×
12StoveHome & Garden4.50×
13Mortgage calculatorHome & Garden4.40×
14RefrigeratorHome & Garden3.81×
15Home repairHome & Garden3.39×
16Home AppliancesHome & Garden2.89×
17RenovationHome & Garden2.76×
18Hobby LobbyHome & Garden2.47×
19Sam's ClubShopping2.43×
20U.S. stateTravel & Leisure1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kitchenware audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kitchenware audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.04×
Quality AwarenessPREMIUM1.81×
IndulgenceJOY1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kitchenware audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.84×
ExtroversionTHRILL0.84×
PatriotismCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kitchenware have in United States?

Kitchenware has an estimated audience of 31,391,728 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kitchenware fans?

67.4% of Kitchenware fans are female, 32.6% are male, with an average age of 44.0 years.

03

Which brands do Kitchenware fans like most?

Kitchenware fans show strongest brand affinity for Kitchen stove (7.48×), Cookware and bakeware (5.34×), and Kitchen utensil (6.11×) over the country average.

04

Where do Kitchenware fans live in United States?

Kitchenware fans in United States are most concentrated in California (reach ~6M), Texas (reach ~2.5M), and New York (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Kitchenware fans also like?

Beyond Kitchenware itself, the audience over-indexes on Cookware and bakeware (5.34×), Kitchen utensil (6.11×), Stove (4.5×), and Dishwasher (7.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Kitchenware audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kitchenware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →