Food preservation Audience in United States

Food preservation logo

Food preservation has an estimated audience of 10,230,000 people in United States. 61.6% are female, 38.4% are male, average age 36.9. Top regions: Texas, California, Florida. Top brand affinities: Governor of Michigan, Goop, Vocal harmony, Wok, headspace.

The average Food preservation fan in United States is 36.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Governor of Michigan, Goop, Vocal harmony, with strongest over-indexing on Governor of Michigan (13.07× the country average). Demographically, the Food preservation audience skews more female with an average age of 36.9, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Food preservation fans

Demographic split for Food preservation audience in United States
MetricValue
Female61.6%
Male38.4%
Average age36.9
Estimated audience size10,230,000

Audience persona

The typical Food preservation fan in United States is more female, around 36.9 years old, with strong DIY Mentality tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Food preservation in United States
RegionReachAffinity
Texas1,035,3291.18×
California1,033,4180.92×
Florida682,0950.98×
New York551,6220.96×
Georgia335,0531.06×
North Carolina306,5511×
Pennsylvania295,3960.86×
Illinois289,1850.85×
Michigan265,2130.99×
Ohio262,5250.83×
Washington254,3131.24×
Tennessee223,5851.09×
Virginia216,2870.87×
New Jersey188,2850.72×
Maryland186,9771.06×
Indiana184,7880.99×
Missouri164,7261×
Oregon154,3781.32×
Colorado150,8360.94×
Wisconsin144,4160.94×
South Carolina142,2430.92×
Massachusetts137,9230.68×
Arizona137,2230.66×
Minnesota132,4710.9×
Louisiana132,1831×
Kentucky131,8231.03×
Mississippi118,3831.4×
Alabama113,9280.8×
Utah103,4941.13×
Oklahoma102,8510.91×
Arkansas85,6031.02×
Kansas81,8731.02×
Nevada81,8240.83×
Connecticut78,7330.77×
Iowa77,7260.92×
West Virginia59,0931.24×
Idaho56,6681.1×
Nebraska49,5120.97×
New Mexico45,6050.89×
Hawaii40,0990.91×
Maine32,5300.89×
New Hampshire31,8360.79×
Rhode Island30,7410.94×
Montana29,6581.04×
Alaska29,4851.35×
South Dakota29,2731.24×
North Dakota28,5021.36×
Vermont24,9001.39×
Washington, District of Columbia24,5550.8×
Delaware24,2910.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Food preservation audience
BrandAffinityCategory
Governor of Michigan13.07×Politics & Society
Goop9.36×Internet & Social Media
Vocal harmony6.78×Music & Radio
Wok9.35×Food & Beverages
headspace12.51×Health
Cherish (group)14.55×Music & Radio
Grinch5.31×Movies & TV
Hibachi10.06×Food & Beverages
Google Home8.24×Technology & Electronics
Historic site5.32×Arts & Culture
Fairy godmother8.89×Literature
Grace Slick10.36×Music & Radio
Pillow2.25×Home & Garden
El Paso County, Colorado12.87×Travel & Leisure
Collectable1.55×Kids & Family
Hipster9.3×Politics & Society
Mathcore7.12×Music & Radio
TV Fanatic9.27×Movies & TV
Bank account2.13×Business & Career
Kikar HaShabbat13.36×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Food preservation audience
TraitClusterScore
DIY MentalityTHRILL2.19
Family OrientationCONSERVATISM1.49
Design AffinityPREMIUM1.47
SustainabilityBALANCE1.4
Luxury OrientationPREMIUM1.4
Price SensitivityPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Food preservation
CountryShare
United States26.9%
Brazil9.5%
Italy5.0%

See Food preservation audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Food preservation have in United States?

Food preservation has an estimated audience of 10,230,000 people in United States, concentrated in Texas and California.

What is the gender split and age of Food preservation fans?

61.6% of Food preservation fans are female, 38.4% are male, with an average age of 36.9 years.

Which brands do Food preservation fans like most?

Food preservation fans show strongest brand affinity for Governor of Michigan (13.07×), Goop (9.36×), and Vocal harmony (6.78×) over the country average.

Where do Food preservation fans live in United States?

Food preservation fans in United States are most concentrated in Texas (reach 1,035,329), California (reach 1,033,418), and Florida (reach 682,095). These three regions account for the largest share of the active audience.

What other brands do Food preservation fans also like?

Beyond Food preservation itself, the audience over-indexes on Goop (9.36×), Vocal harmony (6.78×), Wok (9.35×), and headspace (12.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Food preservation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.