Rascasse Audience Intelligence

Food preservation Audience in United States

A data profile of the people who buy, follow and care about Food preservation in United States — modelled from more than twelve digital signal sources. Food preservation has an estimated audience of 10,230,000 people in United States.

#2241among Topic in United States#270in Food & Beverages

The average Food preservation fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kitchenware, Dishwasher, Diaper bag, with strongest over-indexing on Kitchenware (7.08× the country average).

Demographically, the Food preservation audience skews more female with an average age of 36.9, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Food preservation fan in United States is more female, around 36.9 years old, with strong DIY Mentality tendencies and a notable affinity for Kitchenware.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food preservation profile in United States.

Audience size
10.2M
in United States
Gender
61.6%♀
38.4% male
Age
36.9
average years
Country rank
#3496
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food preservation fans

61.6% are female, 38.4% are male, average age 36.9.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Food preservation audience in United States
MetricValue
Female61.6%
Male38.4%
Average age36.9
Estimated audience size10,230,000
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Food preservation audience in United States
Age bracketShare%
16-1931%
20-2918%
30-3915%
40-4915%
50+21%
Fig. 04

Worldwide distribution

26.9%

of the worldwide Food preservation audience comes from United States.

Worldwide audience distribution share by country for Food preservation
CountryShare
United States26.9%
Brazil9.5%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food preservation audience in United States is strongest.

Fig. 05

Top regions by affinity

Food preservation fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~200K1.32×
02Oregon~100K1.13×
03Mississippi~90K1.11×
04Arkansas~90K1.11×
05Idaho~60K1.10×
06Alaska~20K1.10×
07Kansas~90K1.09×
08Washington~200K1.08×
09North Dakota~20K1.08×
10Wisconsin~200K1.06×
11West Virginia~50K1.06×
12Vermont~20K1.06×
13Maryland~200K1.05×
14Kentucky~100K1.03×
15South Dakota~20K1.03×
16Georgia~300K1.02×
17Iowa~90K1.02×
18Montana~30K1.02×
19Texas~900K1.01×
20South Carolina~200K1.01×
21Missouri~200K1.00×
22Utah~90K1.00×
23Nebraska~50K1.00×
24Indiana~200K0.99×
25New Mexico~50K0.99×
26North Carolina~300K0.98×
27Tennessee~200K0.98×
28Hawaii~40K0.98×
29Maine~40K0.98×
30Virginia~200K0.96×
31Louisiana~100K0.96×
32Oklahoma~100K0.96×
33New Hampshire~40K0.96×
34Rhode Island~30K0.96×
35Delaware~30K0.96×
36Michigan~300K0.95×
37Alabama~100K0.93×
38New York~500K0.92×
39Colorado~100K0.92×
40Washington, District of Columbia~30K0.92×
41Pennsylvania~300K0.91×
42California~1M0.90×
43Ohio~300K0.90×
44Connecticut~90K0.90×
45Florida~600K0.89×
46Nevada~90K0.89×
47Illinois~300K0.88×
48Arizona~200K0.87×
49Massachusetts~200K0.86×
50New Jersey~200K0.82×
Fig. 06

Affinity by region

Affinity by region — Food preservation, United States
0.82×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Food preservation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Food preservation audience
#·InterestCategoryAffinity×
01KitchenwareHome & Garden7.08×
02DishwasherHome & Garden6.28×
03Smoked meatFood & Beverages4.59×
04FunkoKids & Family4.47×
05Diaper bagKids & Family4.35×
06ClarinetMusic & Radio4.33×
07Food processingFood & Beverages4.12×
08SaxophoneMusic & Radio4.11×
09CelloMusic & Radio3.72×
10Microwave ovenHome & Garden2.87×
11ViolinMusic & Radio2.85×
12Fly fishingSports2.69×
13Golf ChannelSports2.48×
14NASDAQBusiness & Career2.38×
15MetaphysicsBusiness & Career2.36×
16RenovationHome & Garden2.34×
17NBA FinalsSports2.14×
18College basketballSports2.13×
19Home AppliancesHome & Garden2.03×
20Trader Joe'sShopping1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food preservation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Food preservation audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.82×
PatriotismCONSERVATISM1.72×
IndulgenceJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Food preservation audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
Social Media UsageJOY0.85×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Food preservation have in United States?

Food preservation has an estimated audience of 10,230,000 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Food preservation fans?

61.6% of Food preservation fans are female, 38.4% are male, with an average age of 36.9 years.

03

Which brands do Food preservation fans like most?

Food preservation fans show strongest brand affinity for Kitchenware (7.08×), Dishwasher (6.28×), and Diaper bag (4.35×) over the country average.

04

Where do Food preservation fans live in United States?

Food preservation fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Food preservation fans also like?

Beyond Food preservation itself, the audience over-indexes on Dishwasher (6.28×), Diaper bag (4.35×), Renovation (2.34×), and Food processing (4.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Food preservation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Food preservation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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