Smoked meat Audience in United States

Smoked meat has an estimated audience of 10,902,413 people in United States. 43.0% are female, 57.0% are male, average age 41.5. Top regions: California, Texas, Illinois. Top brand affinities: Smoking (cooking), Barbecue grill, Yahoo!奇摩名人娛樂, Self care, Steakhouse.
The average Smoked meat fan in United States is 41.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Smoking (cooking), Barbecue grill, Yahoo!奇摩名人娛樂, with strongest over-indexing on Smoking (cooking) (9.43× the country average). Demographically, the Smoked meat audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Smoked meat fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 41.5 |
| Estimated audience size | 10,902,413 |
Audience persona
The typical Smoked meat fan in United States is more male, around 41.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Smoking (cooking).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 808,538 | 0.67× |
| Texas | 581,847 | 0.62× |
| Illinois | 541,432 | 1.49× |
| Florida | 526,358 | 0.71× |
| New York | 469,790 | 0.77× |
| Pennsylvania | 409,763 | 1.12× |
| Michigan | 391,709 | 1.37× |
| Ohio | 366,075 | 1.09× |
| North Carolina | 259,385 | 0.79× |
| Indiana | 245,956 | 1.23× |
| Georgia | 238,142 | 0.71× |
| Virginia | 219,140 | 0.83× |
| Missouri | 217,115 | 1.24× |
| Tennessee | 204,319 | 0.93× |
| Wisconsin | 201,207 | 1.23× |
| Washington | 200,614 | 0.92× |
| New Jersey | 199,268 | 0.72× |
| Minnesota | 182,278 | 1.17× |
| Arizona | 174,541 | 0.78× |
| Massachusetts | 173,788 | 0.81× |
| Louisiana | 173,694 | 1.24× |
| Colorado | 159,506 | 0.93× |
| Kentucky | 151,017 | 1.1× |
| Oklahoma | 144,924 | 1.2× |
| South Carolina | 144,548 | 0.88× |
| Maryland | 130,595 | 0.7× |
| Alabama | 128,090 | 0.84× |
| Oregon | 112,545 | 0.9× |
| Arkansas | 110,152 | 1.23× |
| Iowa | 106,224 | 1.18× |
| Hawaii | 102,315 | 2.18× |
| Connecticut | 91,362 | 0.84× |
| Utah | 91,059 | 0.93× |
| Kansas | 86,384 | 1.01× |
| Mississippi | 83,404 | 0.93× |
| West Virginia | 78,059 | 1.54× |
| Nevada | 73,054 | 0.69× |
| Nebraska | 59,416 | 1.09× |
| Idaho | 54,403 | 1× |
| Maine | 52,115 | 1.33× |
| New Hampshire | 50,059 | 1.17× |
| New Mexico | 46,398 | 0.85× |
| Montana | 33,633 | 1.11× |
| Vermont | 28,238 | 1.48× |
| South Dakota | 25,925 | 1.03× |
| Rhode Island | 22,850 | 0.66× |
| North Dakota | 21,856 | 0.98× |
| Delaware | 20,463 | 0.68× |
| Washington, District of Columbia | 18,943 | 0.58× |
| Alaska | 15,065 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Smoking (cooking) | 9.43× | Food & Beverages |
| Barbecue grill | 6.98× | Home & Garden |
| Yahoo!奇摩名人娛樂 | 3.6× | Internet & Social Media |
| Self care | 3.43× | Health |
| Steakhouse | 4.94× | Food & Beverages |
| Culinary art | 3.21× | Arts & Culture |
| Beef | 3.67× | Food & Beverages |
| Steak | 3.51× | Food & Beverages |
| Local food | 3.23× | Food & Beverages |
| Grilling | 2.61× | Food & Beverages |
| Turkey hunting | 3.56× | Sports |
| Superman | 1.52× | Movies & TV |
| Ground meat | 5.31× | Food & Beverages |
| Red wine | 5.02× | Food & Beverages |
| Duck hunting | 3.89× | Sports |
| Picanha | 21.47× | Food & Beverages |
| Online food ordering | 3.76× | Food & Beverages |
| Wagyu | 9.16× | Food & Beverages |
| Whole Foods Market | 2.03× | Shopping |
| New York City | 1.63× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.31 |
| Risk Appetite | THRILL | 2.24 |
| Indulgence | JOY | 1.76 |
| LGBTQ+ Identity | OPEN | 1.69 |
| DIY Mentality | THRILL | 1.68 |
| Sustainability | BALANCE | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.9% |
| Japan | 5.7% |
| United Kingdom | 4.9% |
See Smoked meat audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Smoked meat have in United States?
Smoked meat has an estimated audience of 10,902,413 people in United States, concentrated in California and Texas.
What is the gender split and age of Smoked meat fans?
43.0% of Smoked meat fans are female, 57.0% are male, with an average age of 41.5 years.
Which brands do Smoked meat fans like most?
Smoked meat fans show strongest brand affinity for Smoking (cooking) (9.43×), Barbecue grill (6.98×), and Yahoo!奇摩名人娛樂 (3.6×) over the country average.
Where do Smoked meat fans live in United States?
Smoked meat fans in United States are most concentrated in California (reach 808,538), Texas (reach 581,847), and Illinois (reach 541,432). These three regions account for the largest share of the active audience.
What other brands do Smoked meat fans also like?
Beyond Smoked meat itself, the audience over-indexes on Barbecue grill (6.98×), Yahoo!奇摩名人娛樂 (3.6×), Self care (3.43×), and Steakhouse (4.94×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Smoked meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.