Smoked meat Audience in United States

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Smoked meat has an estimated audience of 10,902,413 people in United States. 43.0% are female, 57.0% are male, average age 41.5. Top regions: California, Texas, Illinois. Top brand affinities: Smoking (cooking), Barbecue grill, Yahoo!奇摩名人娛樂, Self care, Steakhouse.

The average Smoked meat fan in United States is 41.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Smoking (cooking), Barbecue grill, Yahoo!奇摩名人娛樂, with strongest over-indexing on Smoking (cooking) (9.43× the country average). Demographically, the Smoked meat audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Smoked meat fans

Demographic split for Smoked meat audience in United States
MetricValue
Female43.0%
Male57.0%
Average age41.5
Estimated audience size10,902,413

Audience persona

The typical Smoked meat fan in United States is more male, around 41.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Smoking (cooking).

Top regions in United States

Top regions ranked by reach for Smoked meat in United States
RegionReachAffinity
California808,5380.67×
Texas581,8470.62×
Illinois541,4321.49×
Florida526,3580.71×
New York469,7900.77×
Pennsylvania409,7631.12×
Michigan391,7091.37×
Ohio366,0751.09×
North Carolina259,3850.79×
Indiana245,9561.23×
Georgia238,1420.71×
Virginia219,1400.83×
Missouri217,1151.24×
Tennessee204,3190.93×
Wisconsin201,2071.23×
Washington200,6140.92×
New Jersey199,2680.72×
Minnesota182,2781.17×
Arizona174,5410.78×
Massachusetts173,7880.81×
Louisiana173,6941.24×
Colorado159,5060.93×
Kentucky151,0171.1×
Oklahoma144,9241.2×
South Carolina144,5480.88×
Maryland130,5950.7×
Alabama128,0900.84×
Oregon112,5450.9×
Arkansas110,1521.23×
Iowa106,2241.18×
Hawaii102,3152.18×
Connecticut91,3620.84×
Utah91,0590.93×
Kansas86,3841.01×
Mississippi83,4040.93×
West Virginia78,0591.54×
Nevada73,0540.69×
Nebraska59,4161.09×
Idaho54,403
Maine52,1151.33×
New Hampshire50,0591.17×
New Mexico46,3980.85×
Montana33,6331.11×
Vermont28,2381.48×
South Dakota25,9251.03×
Rhode Island22,8500.66×
North Dakota21,8560.98×
Delaware20,4630.68×
Washington, District of Columbia18,9430.58×
Alaska15,0650.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smoked meat audience
BrandAffinityCategory
Smoking (cooking)9.43×Food & Beverages
Barbecue grill6.98×Home & Garden
Yahoo!奇摩名人娛樂3.6×Internet & Social Media
Self care3.43×Health
Steakhouse4.94×Food & Beverages
Culinary art3.21×Arts & Culture
Beef3.67×Food & Beverages
Steak3.51×Food & Beverages
Local food3.23×Food & Beverages
Grilling2.61×Food & Beverages
Turkey hunting3.56×Sports
Superman1.52×Movies & TV
Ground meat5.31×Food & Beverages
Red wine5.02×Food & Beverages
Duck hunting3.89×Sports
Picanha21.47×Food & Beverages
Online food ordering3.76×Food & Beverages
Wagyu9.16×Food & Beverages
Whole Foods Market2.03×Shopping
New York City1.63×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smoked meat audience
TraitClusterScore
Luxury OrientationPREMIUM2.31
Risk AppetiteTHRILL2.24
IndulgenceJOY1.76
LGBTQ+ IdentityOPEN1.69
DIY MentalityTHRILL1.68
SustainabilityBALANCE1.65

Worldwide distribution

Worldwide audience distribution share by country for Smoked meat
CountryShare
United States33.9%
Japan5.7%
United Kingdom4.9%

See Smoked meat audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Smoked meat have in United States?

Smoked meat has an estimated audience of 10,902,413 people in United States, concentrated in California and Texas.

What is the gender split and age of Smoked meat fans?

43.0% of Smoked meat fans are female, 57.0% are male, with an average age of 41.5 years.

Which brands do Smoked meat fans like most?

Smoked meat fans show strongest brand affinity for Smoking (cooking) (9.43×), Barbecue grill (6.98×), and Yahoo!奇摩名人娛樂 (3.6×) over the country average.

Where do Smoked meat fans live in United States?

Smoked meat fans in United States are most concentrated in California (reach 808,538), Texas (reach 581,847), and Illinois (reach 541,432). These three regions account for the largest share of the active audience.

What other brands do Smoked meat fans also like?

Beyond Smoked meat itself, the audience over-indexes on Barbecue grill (6.98×), Yahoo!奇摩名人娛樂 (3.6×), Self care (3.43×), and Steakhouse (4.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smoked meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.