Rascasse Audience Intelligence

Smoked meat Audience in United States

A data profile of the people who buy, follow and care about Smoked meat in United States — modelled from more than twelve digital signal sources. Smoked meat has an estimated audience of 10,902,413 people in United States.

#23among Dish in United States#2130among Topic in United States#256in Food & Beverages

The average Smoked meat fan in United States is 41.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Smoking (cooking), Barbecue grill, Self care, with strongest over-indexing on Smoking (cooking) (9.43× the country average).

Demographically, the Smoked meat audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smoked meat fan in United States is more male, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Smoking (cooking).

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smoked meat profile in United States.

Audience size
10.9M
in United States
Gender
43.0%♀
57.0% male
Age
41.5
average years
Country rank
#3286
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smoked meat fans

43.0% are female, 57.0% are male, average age 41.5.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for Smoked meat audience in United States
MetricValue
Female43.0%
Male57.0%
Average age41.5
Estimated audience size10,902,413
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Smoked meat audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3918%
40-4922%
50+27%
Fig. 04

Worldwide distribution

33.9%

of the worldwide Smoked meat audience comes from United States.

Worldwide audience distribution share by country for Smoked meat
CountryShare
United States33.9%
Japan5.7%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smoked meat audience in United States is strongest.

Fig. 05

Top regions by affinity

Smoked meat fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K2.31×
02Vermont~30K1.45×
03West Virginia~70K1.43×
04Illinois~500K1.37×
05Maine~50K1.28×
06Michigan~400K1.26×
07Louisiana~200K1.22×
08Missouri~200K1.19×
09Arkansas~100K1.18×
10Indiana~200K1.17×
11Wisconsin~200K1.17×
12Iowa~100K1.13×
13New Hampshire~50K1.13×
14Minnesota~200K1.11×
15Oklahoma~100K1.10×
16Montana~30K1.07×
17North Dakota~20K1.07×
18Kentucky~100K1.06×
19Kansas~90K1.06×
20South Dakota~30K1.05×
21Pennsylvania~400K1.04×
22Ohio~300K1.04×
23Nebraska~60K1.04×
24Idaho~60K1.02×
25Mississippi~90K0.97×
26Alaska~20K0.93×
27Tennessee~200K0.92×
28Utah~90K0.92×
29Colorado~200K0.90×
30Oregon~100K0.90×
31Washington~200K0.87×
32South Carolina~100K0.87×
33Alabama~100K0.86×
34Connecticut~90K0.86×
35New Mexico~50K0.86×
36Delaware~20K0.83×
37Virginia~200K0.82×
38North Carolina~300K0.80×
39Rhode Island~30K0.80×
40Arizona~200K0.78×
41Massachusetts~200K0.78×
42New York~500K0.76×
43Nevada~80K0.74×
44Washington, District of Columbia~20K0.74×
45Maryland~100K0.73×
46Georgia~200K0.70×
47Florida~500K0.69×
48New Jersey~200K0.69×
49California~800K0.65×
50Texas~600K0.62×
Fig. 06

Affinity by region

Affinity by region — Smoked meat, United States
0.62×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smoked meat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smoked meat audience
#·InterestCategoryAffinity×
01PicanhaFood & Beverages21.47×
02Smoking (cooking)Food & Beverages9.43×
03WagyuFood & Beverages9.16×
04Barbecue grillHome & Garden6.98×
05Ground meatFood & Beverages5.31×
06Red wineFood & Beverages5.02×
07SteakhouseFood & Beverages4.94×
08Duck huntingSports3.89×
09Online food orderingFood & Beverages3.76×
10BeefFood & Beverages3.67×
11Turkey huntingSports3.56×
12SteakFood & Beverages3.51×
13Self careHealth3.43×
14Local foodFood & Beverages3.23×
15Culinary artArts & Culture3.21×
16GrillingFood & Beverages2.61×
17Trader Joe'sShopping2.22×
18Whole Foods MarketShopping2.03×
19New York CityTravel & Leisure1.63×
20SupermanMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smoked meat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smoked meat audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.97×
IndulgenceJOY1.96×
Quality AwarenessPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smoked meat audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.82×
Price SensitivityPREMIUM0.94×
Family OrientationCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smoked meat have in United States?

Smoked meat has an estimated audience of 10,902,413 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Smoked meat fans?

43.0% of Smoked meat fans are female, 57.0% are male, with an average age of 41.5 years.

03

Which brands do Smoked meat fans like most?

Smoked meat fans show strongest brand affinity for Smoking (cooking) (9.43×), Barbecue grill (6.98×), and Self care (3.43×) over the country average.

04

Where do Smoked meat fans live in United States?

Smoked meat fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Smoked meat fans also like?

Beyond Smoked meat itself, the audience over-indexes on Barbecue grill (6.98×), Self care (3.43×), Steakhouse (4.94×), and Culinary art (3.21×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Smoked meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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