Picanha Audience in United States

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Picanha has an estimated audience of 601,391 people in United States. 37.4% are female, 62.6% are male, average age 39.3. Top regions: Florida, California, Texas. Top brand affinities: Natural rubber, Nationality, Bank account, Unique Gifts, Nurse educator.

The average Picanha fan in United States is 39.3 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Natural rubber, Nationality, Bank account, with strongest over-indexing on Natural rubber (3.73× the country average). Demographically, the Picanha audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Picanha fans

Demographic split for Picanha audience in United States
MetricValue
Female37.4%
Male62.6%
Average age39.3
Estimated audience size601,391

Audience persona

The typical Picanha fan in United States is more male, around 39.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Picanha in United States
RegionReachAffinity
Florida115,6592.84×
California85,5821.29×
Texas79,4141.54×
New York36,9061.1×
Georgia26,0761.41×
New Jersey21,5261.41×
Pennsylvania20,9881.04×
Illinois19,0510.95×
Massachusetts19,0451.61×
North Carolina17,7470.98×
Virginia16,3461.12×
Ohio15,4340.83×
Michigan15,1110.96×
Washington12,5391.04×
Tennessee11,2580.93×
Maryland10,5811.02×
Colorado10,2031.08×
South Carolina10,1621.12×
Arizona9,1800.75×
Nevada9,1451.57×
Indiana8,5810.78×
Louisiana8,5791.11×
Minnesota8,1120.94×
Alabama7,8070.93×
Missouri6,8080.7×
Oklahoma6,5660.98×
Connecticut6,1581.02×
Wisconsin5,9920.66×
Utah5,7771.07×
Kentucky5,7160.76×
Iowa5,5391.12×
Oregon5,5300.8×
Arkansas4,4210.89×
Kansas4,1790.88×
Mississippi3,6630.74×
Nebraska3,2281.07×
Hawaii2,8461.1×
Washington, District of Columbia2,5541.41×
New Mexico2,2270.74×
New Hampshire2,1980.93×
Rhode Island2,1271.11×
Idaho2,0670.69×
Maine1,5050.7×
West Virginia1,4110.5×
Delaware1,1540.7×
South Dakota1,0840.78×
Montana1,0460.63×
Vermont8290.79×
Alaska8020.62×
North Dakota7810.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Picanha audience
BrandAffinityCategory
Natural rubber3.73×Cars & Mobility
Nationality2.55×Politics & Society
Bank account2.48×Business & Career
Unique Gifts2.24×Shopping
Nurse educator6.58×Kids & Family
Birthday Gifts2.11×Kids & Family
UK garage3.2×Music & Radio
Sin Embargo MX13.55×News
Biblical inspiration4.83×Politics & Society
Sentient beings (Buddhism)19.95×Politics & Society
Acoustic music2.43×Music & Radio
iPEC Coaching10.32×Business & Career
Sacred Heart Catholic Church (Dubuque, Iowa)5.73×Politics & Society
N1 road (South Africa)2.05×Travel & Leisure
Hypertext2.99×Technology & Electronics
Naperville, Illinois3.96×Travel & Leisure
Notre Dame Fighting Irish football2.49×Sports
Buying and Selling Real Estate3.75×Home & Garden
York Minster10.56×Travel & Leisure
Bulacan7.04×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Picanha audience
TraitClusterScore
Luxury OrientationPREMIUM1.99
DIY MentalityTHRILL1.84
Risk AppetiteTHRILL1.82
Healthy LifestyleBALANCE1.77
Sports ActivityPOWER1.71
Quality AwarenessPREMIUM1.7

Worldwide distribution

Worldwide audience distribution share by country for Picanha
CountryShare
Brazil56.8%
United States14.7%
Portugal5.9%

See Picanha audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Picanha have in United States?

Picanha has an estimated audience of 601,391 people in United States, concentrated in Florida and California.

What is the gender split and age of Picanha fans?

37.4% of Picanha fans are female, 62.6% are male, with an average age of 39.3 years.

Which brands do Picanha fans like most?

Picanha fans show strongest brand affinity for Natural rubber (3.73×), Nationality (2.55×), and Bank account (2.48×) over the country average.

Where do Picanha fans live in United States?

Picanha fans in United States are most concentrated in Florida (reach 115,659), California (reach 85,582), and Texas (reach 79,414). These three regions account for the largest share of the active audience.

What other brands do Picanha fans also like?

Beyond Picanha itself, the audience over-indexes on Nationality (2.55×), Bank account (2.48×), Unique Gifts (2.24×), and Nurse educator (6.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Picanha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.