Rascasse Audience Intelligence

Picanha Audience in United States

A data profile of the people who buy, follow and care about Picanha in United States — modelled from more than twelve digital signal sources. Picanha has an estimated audience of 601,391 people in United States.

#255among Dish in United States#10624among Topic in United States#1771in Food & Beverages

The average Picanha fan in United States is 39.3 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Smoked meat, Superman, Steakhouse, with strongest over-indexing on Smoked meat (21.47× the country average).

Demographically, the Picanha audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Picanha fan in United States is more male, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Smoked meat.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Picanha profile in United States.

Audience size
601K
in United States
Gender
37.4%♀
62.6% male
Age
39.3
average years
Country rank
#32768
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Picanha fans

37.4% are female, 62.6% are male, average age 39.3.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for Picanha audience in United States
MetricValue
Female37.4%
Male62.6%
Average age39.3
Estimated audience size601,391
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Picanha audience in United States
Age bracketShare%
16-1914%
20-2923%
30-3925%
40-4922%
50+16%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Picanha audience comes from United States.

Worldwide audience distribution share by country for Picanha
CountryShare
Brazil56.7%
United States14.7%
Portugal5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Picanha audience in United States is strongest.

Fig. 05

Top regions by affinity

Picanha fans by region: top regions in United States
#RegionReachAffinity×
01Florida~100K2.67×
02Massachusetts~20K1.59×
03Nevada~9K1.52×
04Texas~80K1.50×
05Georgia~30K1.39×
06New Jersey~20K1.35×
07Washington, District of Columbia~2K1.28×
08California~80K1.26×
09Rhode Island~2K1.17×
10Virginia~20K1.14×
11Nebraska~3K1.12×
12Colorado~10K1.11×
13South Carolina~10K1.11×
14New York~40K1.08×
15Louisiana~8K1.05×
16Connecticut~6K1.05×
17Utah~6K1.04×
18Hawaii~3K1.04×
19Iowa~5K1.03×
20Pennsylvania~20K0.99×
21Maryland~10K0.99×
22Tennessee~10K0.98×
23Washington~10K0.98×
24Oklahoma~6K0.97×
25New Hampshire~2K0.97×
26Illinois~20K0.95×
27Alabama~8K0.95×
28North Carolina~20K0.94×
29Arkansas~5K0.94×
30Michigan~10K0.93×
31Minnesota~8K0.93×
32Kansas~4K0.92×
33South Dakota~1K0.90×
34Delaware~1K0.89×
35Kentucky~6K0.82×
36Vermont<1K0.81×
37Ohio~10K0.80×
38Arizona~10K0.79×
39Indiana~9K0.78×
40Alaska~1K0.78×
41Oregon~5K0.77×
42Mississippi~4K0.77×
43Maine~2K0.77×
44New Mexico~2K0.76×
45Idaho~2K0.76×
46North Dakota<1K0.75×
47Montana~1K0.74×
48Missouri~7K0.73×
49Wisconsin~6K0.67×
50West Virginia~2K0.64×
Fig. 06

Affinity by region

Affinity by region — Picanha, United States
0.64×1.00×2.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Picanha audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Picanha audience
#·InterestCategoryAffinity×
01Smoked meatFood & Beverages21.47×
02SteakhouseFood & Beverages4.88×
03Sparkling wineFood & Beverages3.86×
04Online food orderingFood & Beverages3.81×
05Standup paddleboardingSports3.75×
06Michigan LotteryGames3.52×
07Fast casual restaurantsFood & Beverages2.89×
08KitchenwareHome & Garden2.73×
09UEFA Champions LeagueSports2.71×
10InnovationBusiness & Career2.59×
11LivemusicMusic & Radio2.50×
12Street foodFood & Beverages2.43×
13SupermanMovies & TV2.36×
14SteakFood & Beverages2.29×
15Local foodFood & Beverages2.25×
16Vintage clothingFashion & Accessoires2.11×
17GrillingFood & Beverages2.09×
18In-N-Out BurgerFood & Beverages1.89×
19Do it yourself (DIY)Home & Garden1.88×
20MeatFood & Beverages1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Picanha audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Picanha audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.79×
PatriotismCONSERVATISM1.61×
Risk AppetiteTHRILL1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Picanha audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.72×
Family OrientationCONSERVATISM0.77×
ExtroversionTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Picanha have in United States?

Picanha has an estimated audience of 601,391 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Picanha fans?

37.4% of Picanha fans are female, 62.6% are male, with an average age of 39.3 years.

03

Which brands do Picanha fans like most?

Picanha fans show strongest brand affinity for Smoked meat (21.47×), Superman (2.36×), and Steakhouse (4.88×) over the country average.

04

Where do Picanha fans live in United States?

Picanha fans in United States are most concentrated in Florida (reach ~100K), California (reach ~80K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Picanha fans also like?

Beyond Picanha itself, the audience over-indexes on Superman (2.36×), Steakhouse (4.88×), Do it yourself (DIY) (1.88×), and Online food ordering (3.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in United States

See Picanha audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Picanha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →