Rascasse Audience Intelligence

Sandwich Audience in United States

A data profile of the people who buy, follow and care about Sandwich in United States — modelled from more than twelve digital signal sources. Sandwich has an estimated audience of 34,833,415 people in United States.

#2among Dish in United States#509among Topic in United States#71in Food & Beverages

The average Sandwich fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Popeyes Louisiana Kitchen, Subway, Texas Roadhouse, with strongest over-indexing on Popeyes Louisiana Kitchen (3.48× the country average).

Demographically, the Sandwich audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sandwich fan in United States is more female, around 39.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Popeyes Louisiana Kitchen.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sandwich profile in United States.

Audience size
34.8M
in United States
Gender
56.6%♀
43.4% male
Age
39.1
average years
Country rank
#721
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sandwich fans

56.6% are female, 43.4% are male, average age 39.1.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Sandwich audience in United States
MetricValue
Female56.6%
Male43.4%
Average age39.1
Estimated audience size34,833,415
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Sandwich audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3918%
40-4920%
50+22%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Sandwich audience comes from United States.

Worldwide audience distribution share by country for Sandwich
CountryShare
United States26.2%
Brazil6.2%
Japan6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sandwich audience in United States is strongest.

Fig. 05

Top regions by affinity

Sandwich fans by region: top regions in United States
#RegionReachAffinity×
01New York~4.5M2.36×
02Washington, District of Columbia~200K1.87×
03Oregon~700K1.86×
04Vermont~100K1.71×
05California~6.5M1.67×
06Washington~1M1.66×
07Colorado~900K1.65×
08Hawaii~200K1.61×
09Massachusetts~1M1.57×
10Maine~200K1.40×
11Rhode Island~100K1.23×
12New Hampshire~200K1.21×
13Utah~400K1.20×
14Arizona~800K1.19×
15Illinois~1.5M1.17×
16Nevada~400K1.17×
17Montana~100K1.12×
18Idaho~200K1.09×
19Texas~3M1.03×
20Wyoming~50K1.00×
21New Mexico~200K0.95×
22Alaska~70K0.95×
23Virginia~800K0.94×
24Missouri~500K0.94×
25Connecticut~300K0.92×
26New Jersey~800K0.90×
27Minnesota~400K0.85×
28Kansas~200K0.84×
29Florida~2M0.83×
30North Carolina~900K0.81×
31Maryland~500K0.77×
32Oklahoma~300K0.77×
33Wisconsin~400K0.76×
34Georgia~800K0.75×
35Louisiana~300K0.74×
36Nebraska~100K0.74×
37Pennsylvania~800K0.72×
38Michigan~700K0.72×
39South Carolina~400K0.72×
40Tennessee~500K0.71×
41Arkansas~200K0.69×
42Indiana~400K0.60×
43Iowa~200K0.60×
44Delaware~60K0.60×
45Ohio~600K0.59×
46South Dakota~50K0.59×
47Alabama~300K0.58×
48Kentucky~200K0.57×
49Mississippi~100K0.49×
50West Virginia~70K0.46×
Fig. 06

Affinity by region

Affinity by region — Sandwich, United States
0.46×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sandwich audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sandwich audience
#·InterestCategoryAffinity×
01Popeyes Louisiana KitchenFood & Beverages3.48×
02Culver'sFood & Beverages2.67×
03Five GuysFood & Beverages2.40×
04Jack in the BoxFood & Beverages2.39×
05QuikTripShopping2.23×
06LongHorn SteakhouseFood & Beverages2.20×
077-ElevenShopping2.11×
08SubwayFood & Beverages2.06×
09Arby'sFood & Beverages1.92×
10Texas RoadhouseFood & Beverages1.85×
11Burger KingFood & Beverages1.78×
12Chick-fil-AFood & Beverages1.69×
13KFCFood & Beverages1.68×
14Taco BellFood & Beverages1.56×
15Google DocsInternet & Social Media1.52×
16Wendy'sFood & Beverages1.52×
17Buffalo Wild WingsFood & Beverages1.52×
18Chipotle Mexican GrillFood & Beverages1.51×
19NBA playoffsSports1.51×
20Panera BreadFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sandwich audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sandwich audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.21×
Early Adopter MentalityPOWER1.15×
Convenience OrientationPREMIUM1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sandwich audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
TravellingTHRILL0.76×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sandwich have in United States?

Sandwich has an estimated audience of 34,833,415 people in United States, concentrated in California and New York.

02

What is the gender split and age of Sandwich fans?

56.6% of Sandwich fans are female, 43.4% are male, with an average age of 39.1 years.

03

Which brands do Sandwich fans like most?

Sandwich fans show strongest brand affinity for Popeyes Louisiana Kitchen (3.48×), Subway (2.06×), and Texas Roadhouse (1.85×) over the country average.

04

Where do Sandwich fans live in United States?

Sandwich fans in United States are most concentrated in California (reach ~6.5M), New York (reach ~4.5M), and Texas (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Sandwich fans also like?

Beyond Sandwich itself, the audience over-indexes on Subway (2.06×), Texas Roadhouse (1.85×), Culver's (2.67×), and Chick-fil-A (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Sandwich audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sandwich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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