A data profile of the people who buy, follow and care about Sandwich in Spain — modelled from more than twelve digital signal sources. Sandwich has an estimated audience of 2,991,551 people in Spain.
The average Sandwich fan in Spain is 40.0 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Mercadona, Aldi, Culinary art, with strongest over-indexing on Mercadona (2× the country average).
Demographically, the Sandwich audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Risk Appetite, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Sandwich fan in Spain is more female, around 40.0 years old, with strong Risk Appetite tendencies and a notable affinity for Mercadona.
The key figures that characterise the Sandwich profile in Spain.
57.0% are female, 43.0% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 40.0 |
| Estimated audience size | 2,991,551 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Sandwich audience comes from Spain.
| Country | Share |
|---|---|
| United States | 26.2% |
| Brazil | 6.2% |
| Japan | 6.2% |
Where the Sandwich audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~200K | 2.01× | |
| 02 | Canary Islands | ~200K | 1.57× | |
| 03 | Catalonia | ~800K | 1.54× | |
| 04 | Andalusia | ~800K | 1.28× | |
| 05 | Community of Madrid | ~500K | 1.07× | |
| 06 | Basque Autonomous Country | ~100K | 1.04× | |
| 07 | Comunidad Valenciana | ~300K | 0.97× | |
| 08 | Cantabria | ~40K | 0.96× | |
| 09 | Castile and León | ~100K | 0.84× | |
| 10 | Principality of Asturias | ~60K | 0.83× | |
| 11 | La Rioja | ~20K | 0.80× | |
| 12 | Castilla-La Mancha | ~100K | 0.79× | |
| 13 | Aragon | ~60K | 0.76× | |
| 14 | Region of Murcia | ~70K | 0.72× | |
| 15 | Navarre | ~30K | 0.72× | |
| 16 | Galicia | ~100K | 0.70× | |
| 17 | Extremadura | ~40K | 0.69× |
The strongest cross-interests of the Sandwich audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cheeseburger | Food & Beverages | 4.99× | ||
| 02 | International student | Business & Career | 4.44× | ||
| 03 | Financial plan | Movies & TV | 4.17× | ||
| 04 | Digital wallet | Internet & Social Media | 4.06× | ||
| 05 | Delivery order | Food & Beverages | 3.66× | ||
| 06 | Web development | Business & Career | 2.92× | ||
| 07 | Lunch | Food & Beverages | 2.63× | ||
| 08 | Hamburger | Food & Beverages | 2.53× | ||
| 09 | Domino's Pizza | Food & Beverages | 2.51× | ||
| 10 | Dinner | Food & Beverages | 2.25× | ||
| 11 | Local food | Food & Beverages | 2.21× | ||
| 12 | Aldi | Shopping | 2.11× | ||
| 13 | Take-out | Food & Beverages | 2.01× | ||
| 14 | Mercadona | Shopping | 2.00× | ||
| 15 | Barbecue | Food & Beverages | 1.96× | ||
| 16 | Culinary art | Arts & Culture | 1.93× | ||
| 17 | Desserts | Food & Beverages | 1.75× | ||
| 18 | Meat | Food & Beverages | 1.65× | ||
| 19 | El Confidencial | News | 1.59× | ||
| 20 | 20 minutos | News | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.76× | |
| Indulgence | JOY | 1.60× | |
| Urban Lifestyle | OPEN | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.98× | |
| Sustainability | BALANCE | 1.00× | |
| Community Orientation | OPEN | 1.04× |
Sandwich has an estimated audience of 2,991,551 people in Spain, concentrated in Catalonia and Andalusia.
57.0% of Sandwich fans are female, 43.0% are male, with an average age of 40.0 years.
Sandwich fans show strongest brand affinity for Mercadona (2×), Aldi (2.11×), and Culinary art (1.93×) over the country average.
Sandwich fans in Spain are most concentrated in Catalonia (reach ~800K), Andalusia (reach ~800K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Sandwich itself, the audience over-indexes on Aldi (2.11×), Culinary art (1.93×), Take-out (2.01×), and Digital wallet (4.06×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sandwich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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