A data profile of the people who buy, follow and care about Pasta in Spain — modelled from more than twelve digital signal sources. Pasta has an estimated audience of 2,856,864 people in Spain.
The average Pasta fan in Spain is 41.9 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Kitchen utensil, Online shopping, Stove, with strongest over-indexing on Kitchen utensil (4.72× the country average).
Demographically, the Pasta audience skews more female with an average age of 41.9, and over-indexes on personality traits such as DIY Mentality, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Pasta fan in Spain is more female, around 41.9 years old, with strong DIY Mentality tendencies and a notable affinity for Kitchen utensil.
The key figures that characterise the Pasta profile in Spain.
63.4% are female, 36.6% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 41.9 |
| Estimated audience size | 2,856,864 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Pasta audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.1% |
| Italy | 11.7% |
| Japan | 5.4% |
Where the Pasta audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~200K | 2.95× | |
| 02 | Catalonia | ~800K | 1.64× | |
| 03 | Canary Islands | ~200K | 1.47× | |
| 04 | Comunidad Valenciana | ~400K | 1.18× | |
| 05 | Galicia | ~200K | 1.16× | |
| 06 | Andalusia | ~600K | 1.13× | |
| 07 | Community of Madrid | ~500K | 1.11× | |
| 08 | Basque Autonomous Country | ~100K | 0.94× | |
| 09 | Navarre | ~30K | 0.80× | |
| 10 | Region of Murcia | ~70K | 0.74× | |
| 11 | La Rioja | ~10K | 0.72× | |
| 12 | Aragon | ~50K | 0.69× | |
| 13 | Cantabria | ~20K | 0.69× | |
| 14 | Castile and León | ~80K | 0.61× | |
| 15 | Principality of Asturias | ~40K | 0.60× | |
| 16 | Castilla-La Mancha | ~60K | 0.56× | |
| 17 | Extremadura | ~30K | 0.53× |
The strongest cross-interests of the Pasta audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kitchen utensil | Home & Garden | 4.72× | ||
| 02 | Kitchen stove | Home & Garden | 4.69× | ||
| 03 | Cookware and bakeware | Home & Garden | 4.59× | ||
| 04 | Stove | Home & Garden | 4.03× | ||
| 05 | Nail art | Beauty & Wellness | 3.52× | ||
| 06 | Oven | Home & Garden | 3.00× | ||
| 07 | Cookbook | Food & Beverages | 2.47× | ||
| 08 | Household | Home & Garden | 2.30× | ||
| 09 | Renovation | Home & Garden | 2.25× | ||
| 10 | SKLUM | Home & Garden | 2.23× | ||
| 11 | Bathroom | Home & Garden | 2.22× | ||
| 12 | Machine | Business & Career | 2.20× | ||
| 13 | Local food | Food & Beverages | 2.20× | ||
| 14 | La Caixa | Business & Career | 1.78× | ||
| 15 | Kitchen | Home & Garden | 1.76× | ||
| 16 | Home Appliances | Home & Garden | 1.72× | ||
| 17 | IKEA | Home & Garden | 1.68× | ||
| 18 | Parent | Kids & Family | 1.66× | ||
| 19 | Online shopping | Shopping | 1.56× | ||
| 20 | Recipes | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.00× | |
| Indulgence | JOY | 1.36× | |
| Price Sensitivity | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.70× | |
| Patriotism | CONSERVATISM | 0.72× | |
| Mindfulness | BALANCE | 0.84× |
Pasta has an estimated audience of 2,856,864 people in Spain, concentrated in Catalonia and Andalusia.
63.4% of Pasta fans are female, 36.6% are male, with an average age of 41.9 years.
Pasta fans show strongest brand affinity for Kitchen utensil (4.72×), Online shopping (1.56×), and Stove (4.03×) over the country average.
Pasta fans in Spain are most concentrated in Catalonia (reach ~800K), Andalusia (reach ~600K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Pasta itself, the audience over-indexes on Online shopping (1.56×), Stove (4.03×), Machine (2.2×), and Renovation (2.25×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Pasta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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