Machine Audience in Spain
Machine has an estimated audience of 8,026,777 people in Spain. 46.8% are female, 53.2% are male, average age 46.8. Top brand affinities: Singer-songwriter, MSN, Sports nutrition, Movistar, CAC 40.
Top brand affinities include Singer-songwriter, MSN, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Machine audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Need for Security, Luxury Orientation.
Category: Business & Career · Type: Topic
Demographics of Machine fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 46.8 |
| Estimated audience size | 8,026,777 |
Audience persona
The typical Machine fan in Spain is balanced, around 46.8 years old, with strong Need for Security tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 4.25× | News |
| Sports nutrition | 7.93× | Food & Beverages |
| Movistar | 2.44× | Technology & Electronics |
| CAC 40 | 2.84× | Business & Career |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Lunch | 3.31× | Food & Beverages |
| Solar energy | 3.23× | Home & Garden |
| Julio Iglesias | 2.24× | Music & Radio |
| Škoda Auto | 2.65× | Cars & Mobility |
| Oncology | 5.64× | Health |
| Used car | 3.35× | Cars & Mobility |
| Stradivarius | 2.15× | Shopping |
| Orange | 2.72× | Technology & Electronics |
| SUVs | 1.96× | Cars & Mobility |
| 1.64× | Internet & Social Media | |
| Wedding dress | 3.06× | Fashion & Accessoires |
| Mapfre | 2.36× | Business & Career |
| Formentera | 4.71× | Travel & Leisure |
| Girona | 2.67× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.49 |
| Luxury Orientation | PREMIUM | 1.37 |
| Quality Awareness | PREMIUM | 1.32 |
| DIY Mentality | THRILL | 1.3 |
| Community Orientation | OPEN | 1.15 |
| Social Media Usage | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.7% |
| Italy | 5.7% |
See Machine audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.