A data profile of the people who buy, follow and care about Machine in Spain — modelled from more than twelve digital signal sources. Machine has an estimated audience of 8,026,777 people in Spain.
Machine has an estimated audience of 8,026,777 people in Spain. 46.8% are female, 53.2% are male, average age 46.8. Top brand affinities: Refrigerator, Energy, Iberia (airline), Solar energy, WhatsApp.
Top brand affinities include Refrigerator, Energy, Iberia (airline), with strongest over-indexing on Refrigerator (3.36× the country average).
Demographically, the Machine audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Individualism, Indulgence.
The typical Machine fan in Spain is balanced, around 46.8 years old, with strong Individualism tendencies and a notable affinity for Refrigerator.
The key figures that characterise the Machine profile in Spain.
46.8% are female, 53.2% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 46.8 |
| Estimated audience size | 8,026,777 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 34% |
of the worldwide Machine audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.7% |
| Italy | 5.7% |
The strongest cross-interests of the Machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 3.50× | ||
| 02 | Betfair | Games | 3.39× | ||
| 03 | Refrigerator | Home & Garden | 3.36× | ||
| 04 | Rayo Vallecano | Travel & Leisure | 3.21× | ||
| 05 | Solar energy | Home & Garden | 3.00× | ||
| 06 | Anthropology | Business & Career | 2.38× | ||
| 07 | Used car | Cars & Mobility | 2.34× | ||
| 08 | Energy | Home & Garden | 2.20× | ||
| 09 | Innovation | Business & Career | 2.10× | ||
| 10 | Wikipedia | Internet & Social Media | 1.96× | ||
| 11 | Travel website | Travel & Leisure | 1.94× | ||
| 12 | IBEX 35 | Business & Career | 1.83× | ||
| 13 | Škoda Auto | Cars & Mobility | 1.77× | ||
| 14 | Internet & Social Media | 1.69× | |||
| 15 | Apartment | Business & Career | 1.68× | ||
| 16 | Distilled beverage | Food & Beverages | 1.67× | ||
| 17 | Iberia (airline) | Travel & Leisure | 1.66× | ||
| 18 | Bankinter | Business & Career | 1.59× | ||
| 19 | Home Appliances | Home & Garden | 1.58× | ||
| 20 | Caixabank | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.46× | |
| Indulgence | JOY | 1.45× | |
| Convenience Orientation | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.77× | |
| Creativity | OPEN | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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