Machine Audience in Germany
Machine has an estimated audience of 7,591,058 people in Germany. 35.6% are female, 64.4% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Transfermarkt, Casino, Fachhochschule, ICloud.
The average Machine fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Transfermarkt, Casino, with strongest over-indexing on Tagesschau (2.55× the country average). Demographically, the Machine audience skews more male with an average age of 41.3, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Machine fans
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 41.3 |
| Estimated audience size | 7,591,058 |
Audience persona
The typical Machine fan in Germany is more male, around 41.3 years old, with strong DIY Mentality tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,592,555 | 0.96× |
| Bayern | 1,144,538 | 0.94× |
| Baden-Württemberg | 1,035,681 | 1× |
| Niedersachsen | 687,888 | 0.93× |
| Hessen | 599,884 | 1.04× |
| Sachsen | 503,104 | 1.35× |
| Rheinland-Pfalz | 380,311 | 1× |
| Berlin | 335,193 | 0.99× |
| Brandenburg | 261,847 | 1.11× |
| Sachsen-Anhalt | 249,281 | 1.27× |
| Thüringen | 230,215 | 1.19× |
| Schleswig-Holstein | 212,180 | 0.78× |
| Mecklenburg-Vorpommern | 152,917 | 1.06× |
| Hamburg | 152,525 | 0.89× |
| Saarland | 80,091 | 0.86× |
| Bremen | 49,501 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.55× | Movies & TV |
| Transfermarkt | 2.99× | Sports |
| Casino | 5.74× | Games |
| Fachhochschule | 7.27× | Business & Career |
| ICloud | 4.64× | Technology & Electronics |
| Ryanair | 2.44× | Travel & Leisure |
| Sports betting | 5.95× | Games |
| Kurdistan | 8.47× | Travel & Leisure |
| Hygiene | 2.87× | Beauty & Wellness |
| Ornamental plant | 2.99× | Home & Garden |
| Wrench | 4.25× | Home & Garden |
| Arnold Schwarzenegger | 4.94× | Movies & TV |
| Musical instrument | 2.45× | Music & Radio |
| Electric guitar | 3.29× | Music & Radio |
| Satire | 3.24× | Literature |
| Automobiles | 1.51× | Cars & Mobility |
| Alpine skiing | 2.4× | Sports |
| Iron Maiden | 5.55× | Music & Radio |
| Used car | 2.12× | Cars & Mobility |
| North Rhine-Westphalia | 1.76× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.6 |
| Sustainability | BALANCE | 1.45 |
| Indulgence | JOY | 1.41 |
| Sports Activity | POWER | 1.36 |
| Convenience Orientation | PREMIUM | 1.26 |
| Luxury Orientation | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.7% |
| Italy | 5.7% |
See Machine audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Machine have in Germany?
Machine has an estimated audience of 7,591,058 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Machine fans?
35.6% of Machine fans are female, 64.4% are male, with an average age of 41.3 years.
Which brands do Machine fans like most?
Machine fans show strongest brand affinity for Tagesschau (2.55×), Transfermarkt (2.99×), and Casino (5.74×) over the country average.
Where do Machine fans live in Germany?
Machine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,592,555), Bayern (reach 1,144,538), and Baden-Württemberg (reach 1,035,681). These three regions account for the largest share of the active audience.
What other brands do Machine fans also like?
Beyond Machine itself, the audience over-indexes on Transfermarkt (2.99×), Casino (5.74×), Fachhochschule (7.27×), and ICloud (4.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.