Rascasse Audience Intelligence

Machine Audience in Germany

A data profile of the people who buy, follow and care about Machine in Germany — modelled from more than twelve digital signal sources. Machine has an estimated audience of 7,591,058 people in Germany.

#341among Topic in Germany#69in Business & Career

The average Machine fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tour de France, Solar energy, Ornamental plant, with strongest over-indexing on Tour de France (3.77× the country average).

Demographically, the Machine audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Machine fan in Germany is more male, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Tour de France.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Machine profile in Germany.

Audience size
7.6M
in Germany
Gender
35.6%♀
64.4% male
Age
41.3
average years
Country rank
#562
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Machine fans

35.6% are female, 64.4% are male, average age 41.3.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for Machine audience in Germany
MetricValue
Female35.6%
Male64.4%
Average age41.3
Estimated audience size7,591,058
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Machine audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3923%
40-4925%
50+22%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Machine audience comes from Germany.

Worldwide audience distribution share by country for Machine
CountryShare
United States20.3%
Brazil6.7%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Machine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Machine fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~500K1.32×
02Sachsen-Anhalt~200K1.24×
03Thüringen~200K1.19×
04Brandenburg~300K1.09×
05Mecklenburg-Vorpommern~200K1.06×
06Rheinland-Pfalz~400K1.00×
07Hessen~600K0.99×
08Baden-Württemberg~1M0.98×
09Nordrhein-Westfalen~1.5M0.97×
10Niedersachsen~700K0.94×
11Saarland~90K0.94×
12Berlin~300K0.93×
13Bayern~1M0.92×
14Hamburg~200K0.90×
15Bremen~50K0.83×
16Schleswig-Holstein~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Machine, Germany
0.81×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Machine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Machine audience
#·InterestCategoryAffinity×
01HertzCars & Mobility5.67×
02Sandra BullockMovies & TV4.03×
03Tour de FranceSports3.77×
04Electric guitarMusic & Radio3.05×
05Ornamental plantHome & Garden2.87×
06Automobile repair shopCars & Mobility2.75×
07Solar energyHome & Garden2.73×
08PianoMusic & Radio2.68×
09VolunteeringPolitics & Society2.12×
10Musical instrumentMusic & Radio2.10×
11Used carCars & Mobility1.97×
12RyanairTravel & Leisure1.94×
13Efficient energy useTechnology & Electronics1.91×
14Home AppliancesHome & Garden1.88×
15TattoosFashion & Accessoires1.87×
16DessertsFood & Beverages1.84×
17EnergyHome & Garden1.75×
18House musicMusic & Radio1.70×
19NatureHome & Garden1.59×
20AutoScout24Cars & Mobility1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Machine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Machine audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.39×
PatriotismCONSERVATISM1.37×
IndulgenceJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Machine audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
Healthy LifestyleBALANCE0.82×
Price SensitivityPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Machine have in Germany?

Machine has an estimated audience of 7,591,058 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Machine fans?

35.6% of Machine fans are female, 64.4% are male, with an average age of 41.3 years.

03

Which brands do Machine fans like most?

Machine fans show strongest brand affinity for Tour de France (3.77×), Solar energy (2.73×), and Ornamental plant (2.87×) over the country average.

04

Where do Machine fans live in Germany?

Machine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Machine fans also like?

Beyond Machine itself, the audience over-indexes on Solar energy (2.73×), Ornamental plant (2.87×), Ryanair (1.94×), and Nature (1.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Machine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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