Machine Audience in United States

Machine logo

Machine has an estimated audience of 53,724,825 people in United States. 39.8% are female, 60.2% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Israel, Noodle (Gorillaz), Nebraska Cornhuskers football, MK, N1 road (South Africa).

The average Machine fan in United States is 42.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Noodle (Gorillaz), Nebraska Cornhuskers football, with strongest over-indexing on Israel (2.38× the country average). Demographically, the Machine audience skews more male with an average age of 42.9, and over-indexes on personality traits such as DIY Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Machine fans

Demographic split for Machine audience in United States
MetricValue
Female39.8%
Male60.2%
Average age42.9
Estimated audience size53,724,825

Audience persona

The typical Machine fan in United States is more male, around 42.9 years old, with strong DIY Mentality tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Machine in United States
RegionReachAffinity
California7,162,3561.21×
Texas5,231,4281.13×
Florida3,548,5350.98×
New York2,957,0090.98×
Illinois1,936,6371.08×
Pennsylvania1,927,9561.07×
Georgia1,911,5471.15×
North Carolina1,729,8531.07×
Ohio1,722,8341.04×
Michigan1,584,6421.13×
Virginia1,397,4501.07×
New Jersey1,238,8790.91×
Washington1,125,4441.04×
Arizona1,124,3921.03×
Tennessee1,118,7851.04×
Indiana1,082,2661.1×
Missouri924,8281.07×
Massachusetts912,0100.86×
Maryland891,3020.96×
Alabama828,9601.1×
South Carolina814,5711.01×
Minnesota799,7601.04×
Wisconsin778,3720.96×
Louisiana754,4911.09×
Kentucky732,7001.09×
Oklahoma713,8801.2×
Oregon707,4951.15×
Colorado703,5330.83×
Arkansas510,8141.15×
Nevada509,0010.98×
Iowa506,1991.14×
Mississippi502,6551.14×
Utah489,8851.02×
Connecticut468,7610.87×
Kansas458,2471.08×
New Mexico284,5151.06×
Nebraska265,0060.98×
Idaho260,1790.97×
West Virginia248,8260.99×
Hawaii201,9400.87×
Maine181,4170.94×
New Hampshire178,5270.84×
Washington, District of Columbia144,1600.89×
Rhode Island127,3120.74×
Delaware125,4680.85×
Montana123,8820.83×
South Dakota107,8130.87×
North Dakota104,3340.95×
Alaska103,9080.9×
Vermont69,5000.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Machine audience
BrandAffinityCategory
Israel2.38×Travel & Leisure
Noodle (Gorillaz)2.41×Music & Radio
Nebraska Cornhuskers football2.3×Sports
MK2.54×Music & Radio
N1 road (South Africa)2.47×Travel & Leisure
JDSU1.75×Business & Career
Jesse Plemons1.95×Movies & TV
Urban horticulture1.63×Home & Garden
Home staging2.22×Home & Garden
Jeep Wagoneer2.28×Cars & Mobility
Queens College, City University of New York2.8×Business & Career
Glossier2×Beauty & Wellness
Jaws1.96×Movies & TV
ABC 7 Chicago1.52×Movies & TV
Northrop Grumman2.27×Business & Career
WESH1.67×Movies & TV
UK garage1.85×Music & Radio
Grammarly1.53×Business & Career
Charlamagne Tha God3.02×Movies & TV
Hocus Pocus1.51×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Machine audience
TraitClusterScore
DIY MentalityTHRILL1.37
IndividualismJOY1.25
Family OrientationCONSERVATISM1.19
Quality AwarenessPREMIUM1.19
Luxury OrientationPREMIUM1.18
Convenience OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Machine
CountryShare
United States20.3%
Brazil6.7%
Italy5.7%

See Machine audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Machine have in United States?

Machine has an estimated audience of 53,724,825 people in United States, concentrated in California and Texas.

What is the gender split and age of Machine fans?

39.8% of Machine fans are female, 60.2% are male, with an average age of 42.9 years.

Which brands do Machine fans like most?

Machine fans show strongest brand affinity for Israel (2.38×), Noodle (Gorillaz) (2.41×), and Nebraska Cornhuskers football (2.3×) over the country average.

Where do Machine fans live in United States?

Machine fans in United States are most concentrated in California (reach 7,162,356), Texas (reach 5,231,428), and Florida (reach 3,548,535). These three regions account for the largest share of the active audience.

What other brands do Machine fans also like?

Beyond Machine itself, the audience over-indexes on Noodle (Gorillaz) (2.41×), Nebraska Cornhuskers football (2.3×), MK (2.54×), and N1 road (South Africa) (2.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.