Rascasse Audience Intelligence

Machine Audience in United States

A data profile of the people who buy, follow and care about Machine in United States — modelled from more than twelve digital signal sources. Machine has an estimated audience of 53,724,825 people in United States.

#265among Topic in United States#61in Business & Career

The average Machine fan in United States is 42.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, CarGurus, Lumber, with strongest over-indexing on Planet Fitness (1.61× the country average).

Demographically, the Machine audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Machine fan in United States is more male, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Machine profile in United States.

Audience size
53.7M
in United States
Gender
39.8%♀
60.2% male
Age
42.9
average years
Country rank
#364
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Machine fans

39.8% are female, 60.2% are male, average age 42.9.

Fig. 02

Gender split

39.8%
Female
60.2%
Male
Demographic split for Machine audience in United States
MetricValue
Female39.8%
Male60.2%
Average age42.9
Estimated audience size53,724,825
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Machine audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4923%
50+28%
Fig. 04

Worldwide distribution

20.3%

of the worldwide Machine audience comes from United States.

Worldwide audience distribution share by country for Machine
CountryShare
United States20.3%
Brazil6.7%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Machine audience in United States is strongest.

Fig. 05

Top regions by affinity

Machine fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~500K1.21×
02Texas~5.5M1.19×
03Kansas~500K1.19×
04Oklahoma~700K1.17×
05Louisiana~800K1.14×
06Georgia~2M1.13×
07Alabama~800K1.13×
08California~6.5M1.12×
09Indiana~1M1.12×
10Kentucky~800K1.12×
11New Mexico~300K1.11×
12North Carolina~2M1.10×
13Missouri~1M1.10×
14Mississippi~500K1.10×
15North Dakota~100K1.09×
16Michigan~1.5M1.06×
17South Carolina~900K1.05×
18Utah~500K1.05×
19Pennsylvania~2M1.04×
20Illinois~2M1.04×
21Ohio~1.5M1.04×
22West Virginia~300K1.04×
23South Dakota~100K1.04×
24Iowa~500K1.03×
25Nebraska~300K1.03×
26Virginia~1.5M1.02×
27Arizona~1M1.00×
28Alaska~100K1.00×
29Wisconsin~800K0.99×
30Washington~1M0.98×
31Tennessee~1M0.97×
32Minnesota~700K0.97×
33Idaho~300K0.97×
34Nevada~500K0.96×
35Montana~100K0.95×
36Maryland~900K0.94×
37Oregon~600K0.93×
38Hawaii~200K0.93×
39Maine~200K0.90×
40Delaware~100K0.89×
41Vermont~80K0.89×
42Florida~3M0.88×
43New York~2.5M0.88×
44New Hampshire~200K0.88×
45Connecticut~500K0.87×
46New Jersey~1M0.85×
47Rhode Island~100K0.85×
48Colorado~700K0.83×
49Massachusetts~800K0.76×
50Washington, District of Columbia~100K0.74×
Fig. 06

Affinity by region

Affinity by region — Machine, United States
0.74×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Machine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Machine audience
#·InterestCategoryAffinity×
01Industrial engineeringBusiness & Career3.88×
02Largemouth bassFood & Beverages2.87×
03LumberHome & Garden2.69×
04Mechanical engineeringBusiness & Career2.37×
05CarGurusCars & Mobility2.27×
06Fly fishingSports2.20×
07Discount TireShopping2.18×
08Dump truckCars & Mobility2.15×
09Solar energyHome & Garden2.09×
10KitchenwareHome & Garden2.05×
11CarpentryHome & Garden2.01×
12Golf ChannelSports1.92×
13InnovationBusiness & Career1.88×
14Made in USABusiness & Career1.83×
15Used CarsCars & Mobility1.81×
16PlumbingHome & Garden1.76×
17Hardware storeHome & Garden1.72×
18LogisticsBusiness & Career1.66×
19Planet FitnessSports1.61×
20Bass guitarMusic & Radio1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Machine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Machine audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.38×
Need for SecurityCONSERVATISM1.32×
DIY MentalityTHRILL1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Machine audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.82×
CreativityOPEN0.82×
MindfulnessBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Machine have in United States?

Machine has an estimated audience of 53,724,825 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Machine fans?

39.8% of Machine fans are female, 60.2% are male, with an average age of 42.9 years.

03

Which brands do Machine fans like most?

Machine fans show strongest brand affinity for Planet Fitness (1.61×), CarGurus (2.27×), and Lumber (2.69×) over the country average.

04

Where do Machine fans live in United States?

Machine fans in United States are most concentrated in California (reach ~6.5M), Texas (reach ~5.5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Machine fans also like?

Beyond Machine itself, the audience over-indexes on CarGurus (2.27×), Lumber (2.69×), Solar energy (2.09×), and Kitchenware (2.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Machine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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