Mechanical engineering Audience in United States

Mechanical engineering logo

Mechanical engineering has an estimated audience of 21,201,556 people in United States. 27.8% are female, 72.2% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Sports, Arts and music, Music, Outdoor recreation, Movies.

The average Mechanical engineering fan in United States is 37.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sports, Arts and music, Music, with strongest over-indexing on Sports (1.64× the country average). Demographically, the Mechanical engineering audience skews more male with an average age of 37.4, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Mechanical engineering fans

Demographic split for Mechanical engineering audience in United States
MetricValue
Female27.8%
Male72.2%
Average age37.4
Estimated audience size21,201,556

Audience persona

The typical Mechanical engineering fan in United States is more male, around 37.4 years old, with strong DIY Mentality tendencies and a notable affinity for Sports.

Top regions in United States

Top regions ranked by reach for Mechanical engineering in United States
RegionReachAffinity
California3,507,0281.5×
Texas2,875,9131.58×
Florida1,683,5391.17×
New York1,392,6671.18×
Georgia867,5971.33×
Illinois823,7291.17×
North Carolina707,0851.11×
Pennsylvania683,4370.96×
New Jersey624,6491.16×
Virginia613,4711.19×
Michigan588,5271.06×
Ohio573,8050.88×
Washington533,5621.25×
Arizona477,5301.1×
Massachusetts453,7131.09×
Maryland414,8131.14×
Tennessee411,4850.97×
Indiana371,7670.96×
Louisiana354,5771.3×
Alabama336,1681.13×
South Carolina329,5301.03×
Colorado315,6870.94×
Minnesota309,2001.02×
Missouri278,2160.81×
Wisconsin273,7570.86×
Oklahoma248,0921.05×
Kentucky223,3220.84×
Mississippi221,7981.27×
Oregon219,5770.9×
Connecticut217,0921.02×
Nevada185,3470.9×
Utah183,4840.97×
Arkansas176,4851.01×
Kansas155,9870.93×
Iowa151,6500.87×
New Mexico135,5471.27×
Hawaii107,3851.18×
Idaho91,5810.86×
Nebraska90,3470.85×
West Virginia69,5030.7×
New Hampshire59,2770.71×
Washington, District of Columbia57,6070.9×
Rhode Island57,4000.85×
Maine51,5480.68×
Delaware51,1140.87×
Alaska40,1550.89×
North Dakota39,5880.91×
Montana38,7170.66×
South Dakota36,9940.75×
Vermont22,4240.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mechanical engineering audience
BrandAffinityCategory
Sports1.64×Sports
Arts and music1.62×Arts & Culture
Music1.57×Business & Career
Outdoor recreation1.71×Sports
Movies1.52×Movies & TV
Entertainment1.56×Movies & TV
Adventure2.06×Travel & Leisure
Machine2.37×Business & Career
Popular music1.96×Music & Radio
Garden1.91×Home & Garden
Transport1.78×Cars & Mobility
College football2.23×Sports
Hand tool2.51×Home & Garden
Energy1.75×Home & Garden
Wildlife1.85×Travel & Leisure
Machining3.75×Business & Career
Technology1.53×Technology & Electronics
Freight transport2.12×Cars & Mobility
Lawn2.23×Home & Garden
Comic book2.15×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mechanical engineering audience
TraitClusterScore
DIY MentalityTHRILL1.78
PatriotismCONSERVATISM1.77
Need for SecurityCONSERVATISM1.62
IndividualismJOY1.39
Luxury OrientationPREMIUM1.39
Quality AwarenessPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Mechanical engineering
CountryShare
United States17.0%
Germany6.8%
Brazil4.3%

See Mechanical engineering audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Mechanical engineering have in United States?

Mechanical engineering has an estimated audience of 21,201,556 people in United States, concentrated in California and Texas.

What is the gender split and age of Mechanical engineering fans?

27.8% of Mechanical engineering fans are female, 72.2% are male, with an average age of 37.4 years.

Which brands do Mechanical engineering fans like most?

Mechanical engineering fans show strongest brand affinity for Sports (1.64×), Arts and music (1.62×), and Music (1.57×) over the country average.

Where do Mechanical engineering fans live in United States?

Mechanical engineering fans in United States are most concentrated in California (reach 3,507,028), Texas (reach 2,875,913), and Florida (reach 1,683,539). These three regions account for the largest share of the active audience.

What other brands do Mechanical engineering fans also like?

Beyond Mechanical engineering itself, the audience over-indexes on Arts and music (1.62×), Music (1.57×), Outdoor recreation (1.71×), and Movies (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mechanical engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.