Rascasse Audience Intelligence

Mechanical engineering Audience in United States

A data profile of the people who buy, follow and care about Mechanical engineering in United States — modelled from more than twelve digital signal sources. Mechanical engineering has an estimated audience of 21,201,556 people in United States.

#1048among Topic in United States#175in Business & Career

The average Mechanical engineering fan in United States is 37.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sports, Arts and music, Music, with strongest over-indexing on Sports (1.64× the country average).

Demographically, the Mechanical engineering audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mechanical engineering fan in United States is more male, around 37.4 years old, with strong Career Orientation tendencies and a notable affinity for Sports.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mechanical engineering profile in United States.

Audience size
21.2M
in United States
Gender
27.8%♀
72.2% male
Age
37.4
average years
Country rank
#1526
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mechanical engineering fans

27.8% are female, 72.2% are male, average age 37.4.

Fig. 02

Gender split

27.8%
Female
72.2%
Male
Demographic split for Mechanical engineering audience in United States
MetricValue
Female27.8%
Male72.2%
Average age37.4
Estimated audience size21,201,556
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Mechanical engineering audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3918%
40-4918%
50+19%
Fig. 04

Worldwide distribution

17.0%

of the worldwide Mechanical engineering audience comes from United States.

Worldwide audience distribution share by country for Mechanical engineering
CountryShare
United States17.0%
Germany6.8%
Brazil4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mechanical engineering audience in United States is strongest.

Fig. 05

Top regions by affinity

Mechanical engineering fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3M1.67×
02California~3.5M1.40×
03New Mexico~100K1.40×
04Georgia~900K1.34×
05Mississippi~200K1.34×
06Louisiana~400K1.30×
07Alabama~400K1.21×
08Hawaii~100K1.19×
09Illinois~800K1.14×
10Virginia~600K1.13×
11New Jersey~600K1.12×
12Washington~500K1.10×
13Arizona~500K1.09×
14South Carolina~300K1.09×
15Arkansas~200K1.09×
16North Carolina~700K1.08×
17Maryland~400K1.07×
18Indiana~400K1.05×
19New York~1M1.03×
20Florida~1.5M1.02×
21Michigan~600K1.02×
22Massachusetts~400K1.00×
23Connecticut~200K1.00×
24Utah~200K0.99×
25North Dakota~40K0.99×
26Oklahoma~200K0.98×
27Pennsylvania~700K0.97×
28Minnesota~300K0.97×
29Delaware~60K0.96×
30Idaho~100K0.95×
31Alaska~40K0.94×
32Tennessee~400K0.93×
33Nevada~200K0.93×
34Kansas~200K0.93×
35Ohio~600K0.92×
36Kentucky~200K0.91×
37Colorado~300K0.90×
38Nebraska~100K0.90×
39South Dakota~40K0.90×
40Oregon~200K0.89×
41Rhode Island~60K0.87×
42Wisconsin~300K0.86×
43Iowa~100K0.86×
44Washington, District of Columbia~50K0.85×
45Missouri~300K0.80×
46New Hampshire~60K0.76×
47West Virginia~70K0.75×
48Maine~60K0.75×
49Montana~40K0.75×
50Vermont~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Mechanical engineering, United States
0.70×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mechanical engineering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mechanical engineering audience
#·InterestCategoryAffinity×
01MachiningBusiness & Career3.75×
02Hand toolHome & Garden2.51×
03MachineBusiness & Career2.37×
04College footballSports2.23×
05LawnHome & Garden2.23×
06Comic bookLiterature2.15×
07Freight transportCars & Mobility2.12×
08AdventureTravel & Leisure2.06×
09Popular musicMusic & Radio1.96×
10GardenHome & Garden1.91×
11WildlifeTravel & Leisure1.85×
12TransportCars & Mobility1.78×
13EnergyHome & Garden1.75×
14Outdoor recreationSports1.71×
15SportsSports1.64×
16Arts and musicArts & Culture1.62×
17MusicBusiness & Career1.57×
18EntertainmentMovies & TV1.56×
19TechnologyTechnology & Electronics1.53×
20MoviesMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mechanical engineering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mechanical engineering audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.38×
Urban LifestyleOPEN1.26×
Healthy LifestyleBALANCE1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mechanical engineering audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.78×
CreativityOPEN0.80×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mechanical engineering have in United States?

Mechanical engineering has an estimated audience of 21,201,556 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mechanical engineering fans?

27.8% of Mechanical engineering fans are female, 72.2% are male, with an average age of 37.4 years.

03

Which brands do Mechanical engineering fans like most?

Mechanical engineering fans show strongest brand affinity for Sports (1.64×), Arts and music (1.62×), and Music (1.57×) over the country average.

04

Where do Mechanical engineering fans live in United States?

Mechanical engineering fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Mechanical engineering fans also like?

Beyond Mechanical engineering itself, the audience over-indexes on Arts and music (1.62×), Music (1.57×), Outdoor recreation (1.71×), and Movies (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Mechanical engineering audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mechanical engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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