Lawn Audience in United States

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Lawn has an estimated audience of 37,984,530 people in United States. 41.4% are female, 58.6% are male, average age 44.1. Top regions: Texas, California, Florida. Top brand affinities: Planet Fitness, Diaper bag, Lawn mower, Staples (Canada), MSN.

The average Lawn fan in United States is 44.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Planet Fitness, Diaper bag, Lawn mower, with strongest over-indexing on Planet Fitness (3.77× the country average). Demographically, the Lawn audience skews more male with an average age of 44.1, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Lawn fans

Demographic split for Lawn audience in United States
MetricValue
Female41.4%
Male58.6%
Average age44.1
Estimated audience size37,984,530

Audience persona

The typical Lawn fan in United States is more male, around 44.1 years old, with strong DIY Mentality tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Lawn in United States
RegionReachAffinity
Texas3,811,1091.17×
California3,604,7830.86×
Florida2,834,1031.1×
New York2,219,2561.05×
Illinois1,291,5871.02×
Pennsylvania1,248,1000.98×
Georgia1,238,5791.06×
Michigan1,174,9911.18×
North Carolina1,165,1501.02×
Ohio1,121,3250.96×
Virginia978,2621.06×
New Jersey960,5760.99×
Tennessee884,3941.16×
Washington864,4901.13×
Massachusetts820,2201.1×
Indiana753,1061.09×
Missouri730,5081.19×
Minnesota696,1871.28×
Arizona694,6320.9×
Wisconsin621,1561.09×
South Carolina614,0831.07×
Maryland608,4120.93×
Colorado574,7290.96×
Alabama540,8151.02×
Oklahoma508,4081.21×
Oregon485,1261.11×
Louisiana461,1130.94×
Kentucky437,0140.92×
Kansas426,9881.43×
Connecticut393,1151.03×
Arkansas366,5161.17×
Utah342,3321.01×
Iowa334,6311.07×
Mississippi317,7571.02×
Idaho258,6181.36×
Nevada230,4310.63×
Nebraska200,8321.05×
West Virginia154,7050.87×
New Mexico135,9500.71×
Maine130,3370.96×
New Hampshire129,0120.86×
Hawaii126,2520.77×
Rhode Island116,2760.96×
Delaware101,9500.97×
Montana89,8980.85×
Washington, District of Columbia78,6880.69×
South Dakota75,1100.86×
North Dakota66,9730.86×
Alaska53,7110.66×
Vermont53,5930.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lawn audience
BrandAffinityCategory
Planet Fitness3.77×Sports
Diaper bag5.18×Kids & Family
Lawn mower5.61×Home & Garden
Staples (Canada)3.66×Business & Career
MSN2.65×News
Bass guitar3.08×Music & Radio
Clarinet5.3×Music & Radio
Funko5.84×Kids & Family
Saxophone5.09×Music & Radio
Great Clips3.13×Beauty & Wellness
Jack Black5.72×Movies & TV
Tractor Supply Company3.11×Shopping
Cello4.32×Music & Radio
Aubrey Plaza5.62×Movies & TV
Hiking trails4.38×Sports
Metaphysics2.56×Business & Career
Lowe's1.58×Shopping
Violin3.09×Music & Radio
Princess Polly4.63×Fashion & Accessoires
Plant nursery3.21×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lawn audience
TraitClusterScore
DIY MentalityTHRILL1.35
Price SensitivityPREMIUM1.15
Convenience OrientationPREMIUM1.13
Quality AwarenessPREMIUM1.07
IndividualismJOY1.06
Family OrientationCONSERVATISM1.05

Worldwide distribution

Worldwide audience distribution share by country for Lawn
CountryShare
United States36.5%
Germany5.9%
United Kingdom5.8%

See Lawn audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Lawn have in United States?

Lawn has an estimated audience of 37,984,530 people in United States, concentrated in Texas and California.

What is the gender split and age of Lawn fans?

41.4% of Lawn fans are female, 58.6% are male, with an average age of 44.1 years.

Which brands do Lawn fans like most?

Lawn fans show strongest brand affinity for Planet Fitness (3.77×), Diaper bag (5.18×), and Lawn mower (5.61×) over the country average.

Where do Lawn fans live in United States?

Lawn fans in United States are most concentrated in Texas (reach 3,811,109), California (reach 3,604,783), and Florida (reach 2,834,103). These three regions account for the largest share of the active audience.

What other brands do Lawn fans also like?

Beyond Lawn itself, the audience over-indexes on Diaper bag (5.18×), Lawn mower (5.61×), Staples (Canada) (3.66×), and MSN (2.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lawn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.