Lawn Audience in United States

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Lawn has an estimated audience of 37,984,530 people in United States. 41.4% are female, 58.6% are male, average age 44.1. Top regions: Texas, California, Florida. Top brand affinities: Israel, Nebraska Cornhuskers football, Jesse Plemons, 3D printing, JDSU.

The average Lawn fan in United States is 44.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Israel, Nebraska Cornhuskers football, Jesse Plemons, with strongest over-indexing on Israel (2.56× the country average). Demographically, the Lawn audience skews more male with an average age of 44.1, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Lawn fans

Demographic split for Lawn audience in United States
MetricValue
Female41.4%
Male58.6%
Average age44.1
Estimated audience size37,984,530

Audience persona

The typical Lawn fan in United States is more male, around 44.1 years old, with strong DIY Mentality tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Lawn in United States
RegionReachAffinity
Texas3,811,1091.17×
California3,604,7830.86×
Florida2,834,1031.1×
New York2,219,2561.05×
Illinois1,291,5871.02×
Pennsylvania1,248,1000.98×
Georgia1,238,5791.06×
Michigan1,174,9911.18×
North Carolina1,165,1501.02×
Ohio1,121,3250.96×
Virginia978,2621.06×
New Jersey960,5760.99×
Tennessee884,3941.16×
Washington864,4901.13×
Massachusetts820,2201.1×
Indiana753,1061.09×
Missouri730,5081.19×
Minnesota696,1871.28×
Arizona694,6320.9×
Wisconsin621,1561.09×
South Carolina614,0831.07×
Maryland608,4120.93×
Colorado574,7290.96×
Alabama540,8151.02×
Oklahoma508,4081.21×
Oregon485,1261.11×
Louisiana461,1130.94×
Kentucky437,0140.92×
Kansas426,9881.43×
Connecticut393,1151.03×
Arkansas366,5161.17×
Utah342,3321.01×
Iowa334,6311.07×
Mississippi317,7571.02×
Idaho258,6181.36×
Nevada230,4310.63×
Nebraska200,8321.05×
West Virginia154,7050.87×
New Mexico135,9500.71×
Maine130,3370.96×
New Hampshire129,0120.86×
Hawaii126,2520.77×
Rhode Island116,2760.96×
Delaware101,9500.97×
Montana89,8980.85×
Washington, District of Columbia78,6880.69×
South Dakota75,1100.86×
North Dakota66,9730.86×
Alaska53,7110.66×
Vermont53,5930.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lawn audience
BrandAffinityCategory
Israel2.56×Travel & Leisure
Nebraska Cornhuskers football3.49×Sports
Jesse Plemons2.48×Movies & TV
3D printing1.66×Technology & Electronics
JDSU1.8×Business & Career
Jaws3.03×Movies & TV
Charlamagne Tha God4.79×Movies & TV
Glossier2.67×Beauty & Wellness
Jeep Wagoneer2.86×Cars & Mobility
Urban horticulture1.75×Home & Garden
Queens College, City University of New York3.44×Business & Career
Home staging2.29×Home & Garden
Noodle (Gorillaz)1.55×Music & Radio
MK1.76×Music & Radio
Nipsey Hussle2.46×Music & Radio
Jeep Grand Cherokee (WJ)2.61×Cars & Mobility
Grammarly1.78×Business & Career
Vicky Kaushal5.15×Movies & TV
The Rain5.56×Movies & TV
Kodiak, Alaska2.78×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lawn audience
TraitClusterScore
DIY MentalityTHRILL1.35
Price SensitivityPREMIUM1.15
Convenience OrientationPREMIUM1.13
Quality AwarenessPREMIUM1.07
IndividualismJOY1.06
Family OrientationCONSERVATISM1.05

Worldwide distribution

Worldwide audience distribution share by country for Lawn
CountryShare
United States36.5%
Germany5.9%
United Kingdom5.8%

See Lawn audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Lawn have in United States?

Lawn has an estimated audience of 37,984,530 people in United States, concentrated in Texas and California.

What is the gender split and age of Lawn fans?

41.4% of Lawn fans are female, 58.6% are male, with an average age of 44.1 years.

Which brands do Lawn fans like most?

Lawn fans show strongest brand affinity for Israel (2.56×), Nebraska Cornhuskers football (3.49×), and Jesse Plemons (2.48×) over the country average.

Where do Lawn fans live in United States?

Lawn fans in United States are most concentrated in Texas (reach 3,811,109), California (reach 3,604,783), and Florida (reach 2,834,103). These three regions account for the largest share of the active audience.

What other brands do Lawn fans also like?

Beyond Lawn itself, the audience over-indexes on Nebraska Cornhuskers football (3.49×), Jesse Plemons (2.48×), 3D printing (1.66×), and JDSU (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lawn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.