Rascasse Audience Intelligence

Lawn Audience in United States

A data profile of the people who buy, follow and care about Lawn in United States — modelled from more than twelve digital signal sources. Lawn has an estimated audience of 37,984,530 people in United States.

#447among Topic in United States#39in Home & Garden

The average Lawn fan in United States is 44.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Lawn mower, Planet Fitness, Golf Channel, with strongest over-indexing on Lawn mower (5.06× the country average).

Demographically, the Lawn audience skews more male with an average age of 44.1, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lawn fan in United States is more male, around 44.1 years old, with strong DIY Mentality tendencies and a notable affinity for Lawn mower.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lawn profile in United States.

Audience size
38M
in United States
Gender
41.4%♀
58.6% male
Age
44.1
average years
Country rank
#625
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lawn fans

41.4% are female, 58.6% are male, average age 44.1.

Fig. 02

Gender split

41.4%
Female
58.6%
Male
Demographic split for Lawn audience in United States
MetricValue
Female41.4%
Male58.6%
Average age44.1
Estimated audience size37,984,530
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Lawn audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3919%
40-4923%
50+32%
Fig. 04

Worldwide distribution

36.5%

of the worldwide Lawn audience comes from United States.

Worldwide audience distribution share by country for Lawn
CountryShare
United States36.5%
Germany5.9%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lawn audience in United States is strongest.

Fig. 05

Top regions by affinity

Lawn fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~400K1.39×
02Idaho~200K1.27×
03Texas~4M1.23×
04Nebraska~200K1.23×
05Minnesota~700K1.22×
06Tennessee~900K1.19×
07Oklahoma~500K1.16×
08Missouri~700K1.15×
09Arkansas~400K1.14×
10Michigan~1M1.13×
11Oregon~500K1.11×
12Louisiana~500K1.08×
13South Carolina~600K1.07×
14Mississippi~300K1.07×
15North Carolina~1M1.06×
16Iowa~300K1.06×
17Florida~2.5M1.05×
18Washington~800K1.05×
19Georgia~1M1.04×
20Wisconsin~600K1.04×
21Alabama~600K1.04×
22Indiana~700K1.02×
23Massachusetts~800K1.01×
24Pennsylvania~1.5M1.00×
25Virginia~900K1.00×
26Utah~300K1.00×
27Connecticut~400K0.99×
28South Dakota~90K0.99×
29Illinois~1M0.97×
30Ohio~1M0.97×
31Delaware~100K0.97×
32New York~2M0.96×
33New Jersey~900K0.96×
34Kentucky~500K0.96×
35Maryland~600K0.94×
36Maine~100K0.94×
37Rhode Island~100K0.94×
38Montana~100K0.94×
39North Dakota~70K0.94×
40West Virginia~200K0.93×
41Arizona~700K0.91×
42Vermont~60K0.90×
43New Hampshire~100K0.89×
44Colorado~500K0.87×
45Alaska~70K0.86×
46Hawaii~100K0.84×
47California~3.5M0.83×
48New Mexico~200K0.80×
49Washington, District of Columbia~90K0.76×
50Nevada~200K0.67×
Fig. 06

Affinity by region

Affinity by region — Lawn, United States
0.67×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lawn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lawn audience
#·InterestCategoryAffinity×
01Lawn mowerHome & Garden5.06×
02Largemouth bassFood & Beverages4.13×
03FertilizerHome & Garden3.63×
04Fly fishingSports2.98×
05Golf ChannelSports2.71×
06Diaper bagKids & Family2.70×
07CarpentryHome & Garden2.44×
08Tractor Supply CompanyShopping2.31×
09Planet FitnessSports2.27×
10Mechanical engineeringBusiness & Career2.23×
11Discount TireShopping2.20×
12Hardware storeHome & Garden2.17×
13Made in USABusiness & Career1.96×
14AuctionShopping1.87×
15Bass guitarMusic & Radio1.84×
16RenovationHome & Garden1.69×
17Home AppliancesHome & Garden1.61×
18GeneticsKids & Family1.57×
19GardeningHome & Garden1.56×
20ApartmentBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lawn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lawn audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.54×
Convenience OrientationPREMIUM1.43×
Career OrientationPOWER1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lawn audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
Healthy LifestyleBALANCE0.85×
Luxury OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lawn have in United States?

Lawn has an estimated audience of 37,984,530 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Lawn fans?

41.4% of Lawn fans are female, 58.6% are male, with an average age of 44.1 years.

03

Which brands do Lawn fans like most?

Lawn fans show strongest brand affinity for Lawn mower (5.06×), Planet Fitness (2.27×), and Golf Channel (2.71×) over the country average.

04

Where do Lawn fans live in United States?

Lawn fans in United States are most concentrated in Texas (reach ~4M), California (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Lawn fans also like?

Beyond Lawn itself, the audience over-indexes on Planet Fitness (2.27×), Golf Channel (2.71×), Fly fishing (2.98×), and Largemouth bass (4.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Lawn audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lawn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →