A data profile of the people who buy, follow and care about Lawn in France — modelled from more than twelve digital signal sources. Lawn has an estimated audience of 3,270,614 people in France.
The average Lawn fan in France is 46.7 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Kitchen garden, Broadcasting of sports events, with strongest over-indexing on Love & Sex (178.72× the country average).
Demographically, the Lawn audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Lawn fan in France is balanced, around 46.7 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Lawn profile in France.
48.3% are female, 51.7% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 46.7 |
| Estimated audience size | 3,270,614 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Lawn audience comes from France.
| Country | Share |
|---|---|
| United States | 36.5% |
| Germany | 5.9% |
| United Kingdom | 5.8% |
Where the Lawn audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~900K | 1.46× | |
| 02 | Auvergne-Rhône-Alpes | ~400K | 1.08× | |
| 03 | Corsica | ~20K | 1.05× | |
| 04 | Grand Est | ~300K | 1.01× | |
| 05 | Provence-Alpes-Côte d'Azur | ~200K | 1.01× | |
| 06 | Hauts-de-France | ~300K | 0.97× | |
| 07 | Nouvelle-Aquitaine | ~300K | 0.97× | |
| 08 | Occitanie | ~300K | 0.97× | |
| 09 | Normandy | ~200K | 0.97× | |
| 10 | Brittany | ~200K | 0.95× | |
| 11 | Bourgogne-Franche-Comté | ~100K | 0.94× | |
| 12 | Centre-Val de Loire | ~100K | 0.94× | |
| 13 | Pays de la Loire | ~200K | 0.91× |
The strongest cross-interests of the Lawn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 178.72× | ||
| 02 | Selfridges | Shopping | 174.81× | ||
| 03 | Kitchen garden | Home & Garden | 27.95× | ||
| 04 | Christmas Gift | Kids & Family | 25.84× | ||
| 05 | Broadcasting of sports events | Movies & TV | 21.67× | ||
| 06 | Christmas tree | Kids & Family | 20.83× | ||
| 07 | Girl power | Politics & Society | 12.29× | ||
| 08 | Dentistry | Business & Career | 10.97× | ||
| 09 | Breast Cancer awareness | Health | 10.84× | ||
| 10 | Lawn mower | Home & Garden | 10.26× | ||
| 11 | Zoom lens | Technology & Electronics | 9.75× | ||
| 12 | Sustainable products | Politics & Society | 9.19× | ||
| 13 | Hormone | Health | 5.71× | ||
| 14 | Improvisation | Music & Radio | 4.36× | ||
| 15 | Patio | Home & Garden | 4.36× | ||
| 16 | Tinder | Internet & Social Media | 4.00× | ||
| 17 | EBay | Shopping | 2.13× | ||
| 18 | Burger King | Food & Beverages | 2.13× | ||
| 19 | Energy | Home & Garden | 2.00× | ||
| 20 | Ligue 1 | Sports | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.24× | |
| Quality Awareness | PREMIUM | 1.89× | |
| Convenience Orientation | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.73× | |
| Design Affinity | PREMIUM | 0.76× | |
| Family Orientation | CONSERVATISM | 0.78× |
Lawn has an estimated audience of 3,270,614 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
48.3% of Lawn fans are female, 51.7% are male, with an average age of 46.7 years.
Lawn fans show strongest brand affinity for Love & Sex (178.72×), Kitchen garden (27.95×), and Broadcasting of sports events (21.67×) over the country average.
Lawn fans in France are most concentrated in Île-de-France (reach ~900K), Auvergne-Rhône-Alpes (reach ~400K), and Hauts-de-France (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Lawn itself, the audience over-indexes on Kitchen garden (27.95×), Broadcasting of sports events (21.67×), Christmas Gift (25.84×), and Christmas tree (20.83×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Lawn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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