A data profile of the people who buy, follow and care about Lawn in Italy — modelled from more than twelve digital signal sources. Lawn has an estimated audience of 5,915,678 people in Italy.
The average Lawn fan in Italy is 46.2 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Lawn mower, Modern architecture, HVAC, with strongest over-indexing on Lawn mower (13.02× the country average).
Demographically, the Lawn audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Indulgence, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Lawn fan in Italy is more male, around 46.2 years old, with strong Indulgence tendencies and a notable affinity for Lawn mower.
The key figures that characterise the Lawn profile in Italy.
44.1% are female, 55.9% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 46.2 |
| Estimated audience size | 5,915,678 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Lawn audience comes from Italy.
| Country | Share |
|---|---|
| United States | 36.5% |
| Germany | 5.9% |
| United Kingdom | 5.8% |
Where the Lawn audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aosta Valley | ~20K | 1.16× | |
| 02 | Lombardy | ~1M | 1.15× | |
| 03 | Tuscany | ~400K | 1.08× | |
| 04 | Molise | ~30K | 1.08× | |
| 05 | Veneto | ~500K | 1.02× | |
| 06 | Basilicata | ~50K | 1.01× | |
| 07 | Lazio | ~700K | 1.00× | |
| 08 | Friuli-Venezia Giulia | ~100K | 1.00× | |
| 09 | Emilia-Romagna | ~500K | 0.98× | |
| 10 | Trentino-Alto Adige/Südtirol | ~100K | 0.97× | |
| 11 | Umbria | ~90K | 0.97× | |
| 12 | Liguria | ~200K | 0.95× | |
| 13 | Marche | ~100K | 0.95× | |
| 14 | Abruzzo | ~100K | 0.95× | |
| 15 | Piedmont | ~400K | 0.94× | |
| 16 | Sardinia | ~200K | 0.94× | |
| 17 | Calabria | ~200K | 0.93× | |
| 18 | Puglia | ~400K | 0.90× | |
| 19 | Campania | ~600K | 0.88× | |
| 20 | Sicilia | ~500K | 0.88× |
The strongest cross-interests of the Lawn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lawn mower | Home & Garden | 13.02× | ||
| 02 | Fertilizer | Home & Garden | 5.77× | ||
| 03 | Flower bouquet | Home & Garden | 3.80× | ||
| 04 | Modern architecture | Arts & Culture | 3.76× | ||
| 05 | Master of Business Administration | Business & Career | 3.42× | ||
| 06 | Property finder | Home & Garden | 3.34× | ||
| 07 | HVAC | Home & Garden | 3.26× | ||
| 08 | Wood carving | Home & Garden | 2.96× | ||
| 09 | Air conditioning | Technology & Electronics | 2.90× | ||
| 10 | Red wine | Food & Beverages | 2.72× | ||
| 11 | White wine | Food & Beverages | 2.58× | ||
| 12 | Sustainable energy | Home & Garden | 2.57× | ||
| 13 | Cleanliness | Home & Garden | 2.57× | ||
| 14 | Wine tasting | Food & Beverages | 2.50× | ||
| 15 | Renewable energy | Business & Career | 2.10× | ||
| 16 | Decorative arts | Arts & Culture | 2.09× | ||
| 17 | Gymnastics | Sports | 1.97× | ||
| 18 | Gourmet Foods | Food & Beverages | 1.94× | ||
| 19 | Innovation | Business & Career | 1.71× | ||
| 20 | High-definition television | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.63× | |
| Individualism | JOY | 1.43× | |
| Career Orientation | POWER | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.71× | |
| Creativity | OPEN | 0.74× | |
| Mindfulness | BALANCE | 0.79× |
Lawn has an estimated audience of 5,915,678 people in Italy, concentrated in Lombardy and Lazio.
44.1% of Lawn fans are female, 55.9% are male, with an average age of 46.2 years.
Lawn fans show strongest brand affinity for Lawn mower (13.02×), Modern architecture (3.76×), and HVAC (3.26×) over the country average.
Lawn fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Lawn itself, the audience over-indexes on Modern architecture (3.76×), HVAC (3.26×), Wine tasting (2.5×), and Master of Business Administration (3.42×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Lawn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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