A data profile of the people who buy, follow and care about Lawn in United Kingdom — modelled from more than twelve digital signal sources. Lawn has an estimated audience of 6,073,918 people in United Kingdom.
The average Lawn fan in United Kingdom is 46.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Bonsai, Ornamental plant, Garden furniture, with strongest over-indexing on Bonsai (5.99× the country average).
Demographically, the Lawn audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Lawn fan in United Kingdom is balanced, around 46.9 years old, with strong Quality Awareness tendencies and a notable affinity for Bonsai.
The key figures that characterise the Lawn profile in United Kingdom.
51.2% are female, 48.8% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 46.9 |
| Estimated audience size | 6,073,918 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Lawn audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 36.5% |
| Germany | 5.9% |
| United Kingdom | 5.8% |
Where the Lawn audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~600K | 1.74× | |
| 02 | England | ~4.5M | 1.51× | |
| 03 | Northern Ireland | ~200K | 1.27× | |
| 04 | Scotland | ~600K | 1.16× | |
| 05 | Yorkshire and the Humber | ~400K | 0.76× | |
| 06 | West Midlands | ~200K | 0.76× | |
| 07 | South West | ~400K | 0.71× | |
| 08 | North East | ~200K | 0.71× | |
| 09 | East Midlands | ~300K | 0.63× | |
| 10 | East of England | ~300K | 0.55× | |
| 11 | South East | ~400K | 0.54× | |
| 12 | North West | ~300K | 0.45× |
The strongest cross-interests of the Lawn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bonsai | Home & Garden | 5.99× | ||
| 02 | Lawn mower | Home & Garden | 4.70× | ||
| 03 | Handmade | Home & Garden | 3.45× | ||
| 04 | Ornamental plant | Home & Garden | 3.42× | ||
| 05 | Houseplant | Home & Garden | 3.16× | ||
| 06 | Garden furniture | Home & Garden | 2.92× | ||
| 07 | Forestry | Home & Garden | 2.69× | ||
| 08 | HVAC | Home & Garden | 2.44× | ||
| 09 | Hot tub | Home & Garden | 2.27× | ||
| 10 | Refrigerator | Home & Garden | 2.25× | ||
| 11 | Mobile home | Cars & Mobility | 2.17× | ||
| 12 | Esso | Cars & Mobility | 2.05× | ||
| 13 | Home Appliances | Home & Garden | 2.03× | ||
| 14 | Hobby | Home & Garden | 1.85× | ||
| 15 | Wikipedia | Internet & Social Media | 1.78× | ||
| 16 | B&Q | Shopping | 1.77× | ||
| 17 | IKEA | Home & Garden | 1.69× | ||
| 18 | Screwfix | Home & Garden | 1.60× | ||
| 19 | Renovation | Home & Garden | 1.60× | ||
| 20 | Home improvement | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.66× | |
| DIY Mentality | THRILL | 1.61× | |
| Convenience Orientation | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.81× | |
| Sports Activity | POWER | 0.91× | |
| Career Orientation | POWER | 0.91× |
Lawn has an estimated audience of 6,073,918 people in United Kingdom, concentrated in England and Scotland.
51.2% of Lawn fans are female, 48.8% are male, with an average age of 46.9 years.
Lawn fans show strongest brand affinity for Bonsai (5.99×), Ornamental plant (3.42×), and Garden furniture (2.92×) over the country average.
Lawn fans in United Kingdom are most concentrated in England (reach ~4.5M), Scotland (reach ~600K), and Wales (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Lawn itself, the audience over-indexes on Ornamental plant (3.42×), Garden furniture (2.92×), Hobby (1.85×), and Home improvement (1.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Lawn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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