A data profile of the people who buy, follow and care about Ornamental plant in United Kingdom — modelled from more than twelve digital signal sources. Ornamental plant has an estimated audience of 6,168,544 people in United Kingdom.
The average Ornamental plant fan in United Kingdom is 46.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Home Renovations, Bedroom furniture, Decoration, with strongest over-indexing on Home Renovations (13.08× the country average).
Demographically, the Ornamental plant audience skews more female with an average age of 46.5, and over-indexes on personality traits such as DIY Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Ornamental plant fan in United Kingdom is more female, around 46.5 years old, with strong DIY Mentality tendencies and a notable affinity for Home Renovations.
The key figures that characterise the Ornamental plant profile in United Kingdom.
62.6% are female, 37.4% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 46.5 |
| Estimated audience size | 6,168,544 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Ornamental plant audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.2% |
| Japan | 9.0% |
| Germany | 6.1% |
Where the Ornamental plant audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~4.5M | 1.17× | |
| 02 | East of England | ~600K | 1.08× | |
| 03 | West Midlands | ~300K | 1.08× | |
| 04 | South East | ~900K | 1.04× | |
| 05 | South West | ~500K | 1.03× | |
| 06 | North East | ~200K | 1.03× | |
| 07 | Northern Ireland | ~200K | 1.00× | |
| 08 | Wales | ~300K | 0.99× | |
| 09 | East Midlands | ~400K | 0.97× | |
| 10 | Scotland | ~500K | 0.95× | |
| 11 | Yorkshire and the Humber | ~500K | 0.95× | |
| 12 | North West | ~600K | 0.90× |
The strongest cross-interests of the Ornamental plant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Renovations | Home & Garden | 13.08× | ||
| 02 | Decoration | Home & Garden | 9.98× | ||
| 03 | Bedroom furniture | Home & Garden | 8.69× | ||
| 04 | English landscape garden | Home & Garden | 7.07× | ||
| 05 | Farmhouse | Travel & Leisure | 6.98× | ||
| 06 | Architectural style | Home & Garden | 6.80× | ||
| 07 | Wood carving | Home & Garden | 6.11× | ||
| 08 | Backyard | Home & Garden | 5.70× | ||
| 09 | Home construction | Home & Garden | 5.16× | ||
| 10 | Home decorating ideas | Home & Garden | 4.70× | ||
| 11 | Home repair | Home & Garden | 4.29× | ||
| 12 | Landscape design | Business & Career | 4.20× | ||
| 13 | Mortgage calculator | Home & Garden | 4.15× | ||
| 14 | Plant nursery | Home & Garden | 3.96× | ||
| 15 | Pet store | Pets & Animals | 3.94× | ||
| 16 | Cat food | Pets & Animals | 3.82× | ||
| 17 | Flowering plant | Home & Garden | 3.57× | ||
| 18 | Home Bargains | Shopping | 3.02× | ||
| 19 | Toolstation | Home & Garden | 2.46× | ||
| 20 | Garden | Home & Garden | 1.95× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.84× | |
| Individualism | JOY | 1.72× | |
| Pet Ownership | JOY | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.80× | |
| Career Orientation | POWER | 0.92× | |
| Social Media Usage | JOY | 0.94× |
Ornamental plant has an estimated audience of 6,168,544 people in United Kingdom, concentrated in England and South East.
62.6% of Ornamental plant fans are female, 37.4% are male, with an average age of 46.5 years.
Ornamental plant fans show strongest brand affinity for Home Renovations (13.08×), Bedroom furniture (8.69×), and Decoration (9.98×) over the country average.
Ornamental plant fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~900K), and East of England (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Ornamental plant itself, the audience over-indexes on Bedroom furniture (8.69×), Decoration (9.98×), Home construction (5.16×), and Home repair (4.29×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ornamental plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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