A data profile of the people who buy, follow and care about Home decorating ideas in United Kingdom — modelled from more than twelve digital signal sources. Home decorating ideas has an estimated audience of 6,441,479 people in United Kingdom.
The average Home decorating ideas fan in United Kingdom is 39.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Do it yourself (DIY), Property finder, Ornamental plant, with strongest over-indexing on Do it yourself (DIY) (5.01× the country average).
Demographically, the Home decorating ideas audience skews more female with an average age of 39.9, and over-indexes on personality traits such as DIY Mentality, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Home decorating ideas fan in United Kingdom is more female, around 39.9 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Home decorating ideas profile in United Kingdom.
78.4% are female, 21.6% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 78.4% |
| Male | 21.6% |
| Average age | 39.9 |
| Estimated audience size | 6,441,479 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Home decorating ideas audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 35.1% |
| United Kingdom | 9.6% |
| Germany | 6.1% |
Where the Home decorating ideas audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.89× | |
| 02 | Yorkshire and the Humber | ~700K | 1.42× | |
| 03 | England | ~5M | 1.13× | |
| 04 | Scotland | ~600K | 1.04× | |
| 05 | North East | ~200K | 0.99× | |
| 06 | Wales | ~400K | 0.98× | |
| 07 | Northern Ireland | ~200K | 0.91× | |
| 08 | South West | ~500K | 0.90× | |
| 09 | South East | ~700K | 0.86× | |
| 10 | East Midlands | ~400K | 0.86× | |
| 11 | East of England | ~500K | 0.81× | |
| 12 | North West | ~500K | 0.65× |
The strongest cross-interests of the Home decorating ideas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gypsy style | Fashion & Accessoires | 6.10× | ||
| 02 | Property finder | Home & Garden | 5.17× | ||
| 03 | Do it yourself (DIY) | Home & Garden | 5.01× | ||
| 04 | Ornamental plant | Home & Garden | 4.70× | ||
| 05 | Handmade | Home & Garden | 4.38× | ||
| 06 | Bohemian style | Fashion & Accessoires | 4.15× | ||
| 07 | Starter home | Home & Garden | 3.97× | ||
| 08 | Boho-chic | Fashion & Accessoires | 3.93× | ||
| 09 | First-time home buyer grant | Home & Garden | 3.81× | ||
| 10 | Luxury yacht | Travel & Leisure | 3.68× | ||
| 11 | Houseplant | Home & Garden | 3.50× | ||
| 12 | Modern architecture | Arts & Culture | 3.13× | ||
| 13 | Philanthropy | Arts & Culture | 3.02× | ||
| 14 | Livemusic | Music & Radio | 2.73× | ||
| 15 | Mattress | Home & Garden | 2.69× | ||
| 16 | IKEA | Home & Garden | 2.44× | ||
| 17 | Dunelm | Home & Garden | 2.29× | ||
| 18 | Matalan | Shopping | 1.97× | ||
| 19 | Energy | Home & Garden | 1.88× | ||
| 20 | Home improvement | Home & Garden | 1.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.56× | |
| Indulgence | JOY | 2.44× | |
| Pet Ownership | JOY | 2.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.89× | |
| Spirituality | BALANCE | 0.96× | |
| Extroversion | THRILL | 1.00× |
Home decorating ideas has an estimated audience of 6,441,479 people in United Kingdom, concentrated in England and South East.
78.4% of Home decorating ideas fans are female, 21.6% are male, with an average age of 39.9 years.
Home decorating ideas fans show strongest brand affinity for Do it yourself (DIY) (5.01×), Property finder (5.17×), and Ornamental plant (4.7×) over the country average.
Home decorating ideas fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~700K), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Home decorating ideas itself, the audience over-indexes on Property finder (5.17×), Ornamental plant (4.7×), Starter home (3.97×), and IKEA (2.44×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Home decorating ideas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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