A data profile of the people who buy, follow and care about Modern architecture in United Kingdom — modelled from more than twelve digital signal sources. Modern architecture has an estimated audience of 5,648,533 people in United Kingdom.
The average Modern architecture fan in United Kingdom is 43.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Architecture & Design, Home Interior Design, Home construction, with strongest over-indexing on Architecture & Design (4.09× the country average).
Demographically, the Modern architecture audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Modern architecture fan in United Kingdom is more female, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for Architecture & Design.
The key figures that characterise the Modern architecture profile in United Kingdom.
58.0% are female, 42.0% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 43.8 |
| Estimated audience size | 5,648,533 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Modern architecture audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 6.9% |
| China | 4.3% |
Where the Modern architecture audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~4M | 1.32× | |
| 02 | West Midlands | ~300K | 1.27× | |
| 03 | Yorkshire and the Humber | ~600K | 1.24× | |
| 04 | South East | ~900K | 1.14× | |
| 05 | East of England | ~600K | 1.12× | |
| 06 | Scotland | ~600K | 1.11× | |
| 07 | North East | ~200K | 0.98× | |
| 08 | Wales | ~300K | 0.90× | |
| 09 | South West | ~400K | 0.89× | |
| 10 | Northern Ireland | ~200K | 0.89× | |
| 11 | East Midlands | ~300K | 0.85× | |
| 12 | North West | ~400K | 0.74× |
The strongest cross-interests of the Modern architecture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Architecture & Interior Design | Home & Garden | 4.79× | ||
| 02 | Wallpaper (magazine) | Home & Garden | 4.58× | ||
| 03 | Architecture & Design | Business & Career | 4.09× | ||
| 04 | Home Interior Design | Home & Garden | 3.79× | ||
| 05 | Home Renovations | Home & Garden | 3.75× | ||
| 06 | H.O.M.E. | Home & Garden | 3.58× | ||
| 07 | Home construction | Home & Garden | 3.33× | ||
| 08 | Home Interiors | Home & Garden | 3.31× | ||
| 09 | Home Design | Home & Garden | 3.18× | ||
| 10 | Home decorating ideas | Home & Garden | 3.13× | ||
| 11 | Property finder | Home & Garden | 2.66× | ||
| 12 | Starter home | Home & Garden | 2.66× | ||
| 13 | Home repair | Home & Garden | 2.65× | ||
| 14 | Renovation | Home & Garden | 2.26× | ||
| 15 | First-time buyer | Shopping | 2.18× | ||
| 16 | Architecture | Business & Career | 2.00× | ||
| 17 | IKEA | Home & Garden | 1.63× | ||
| 18 | Restaurants | Food & Beverages | 1.54× | ||
| 19 | Cooking | Food & Beverages | 1.54× | ||
| 20 | Luxury goods | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 3.14× | |
| Quality Awareness | PREMIUM | 1.90× | |
| Luxury Orientation | PREMIUM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Spirituality | BALANCE | 0.90× | |
| Social Media Usage | JOY | 0.92× |
Modern architecture has an estimated audience of 5,648,533 people in United Kingdom, concentrated in England and South East.
58.0% of Modern architecture fans are female, 42.0% are male, with an average age of 43.8 years.
Modern architecture fans show strongest brand affinity for Architecture & Design (4.09×), Home Interior Design (3.79×), and Home construction (3.33×) over the country average.
Modern architecture fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~900K), and East of England (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Modern architecture itself, the audience over-indexes on Home Interior Design (3.79×), Home construction (3.33×), Architecture (2×), and H.O.M.E. (3.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Modern architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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