A data profile of the people who buy, follow and care about Luxury goods in United Kingdom — modelled from more than twelve digital signal sources. Luxury goods has an estimated audience of 23,782,749 people in United Kingdom.
The average Luxury goods fan in United Kingdom is 43.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Modeling agency, Fashion blog, Roland Garros, with strongest over-indexing on Modeling agency (1.56× the country average).
Demographically, the Luxury goods audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Creativity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 13 regions tracked by Rascasse.
The typical Luxury goods fan in United Kingdom is more female, around 43.2 years old, with strong Creativity tendencies and a notable affinity for Modeling agency.
The key figures that characterise the Luxury goods profile in United Kingdom.
62.8% are female, 37.2% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 43.2 |
| Estimated audience size | 23,782,749 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Luxury goods audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 6.0% |
| Italy | 4.8% |
Where the Luxury goods audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~5.5M | 1.77× | |
| 02 | England | ~18M | 1.38× | |
| 03 | East of England | ~2.5M | 1.11× | |
| 04 | South East | ~3M | 1.02× | |
| 05 | North West | ~2.5M | 0.99× | |
| 06 | South West | ~2M | 0.99× | |
| 07 | Northern Ireland | ~700K | 0.99× | |
| 08 | East Midlands | ~1.5M | 0.98× | |
| 09 | Wales | ~1.5M | 0.95× | |
| 10 | Scotland | ~2M | 0.94× | |
| 11 | North East | ~800K | 0.91× | |
| 12 | West Midlands | ~800K | 0.82× | |
| 13 | Yorkshire and the Humber | ~1.5M | 0.80× |
The strongest cross-interests of the Luxury goods audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kesha | Music & Radio | 1.57× | ||
| 02 | Modeling agency | Fashion & Accessoires | 1.56× | ||
| 03 | Alexandre Birman | Fashion & Accessoires | 1.56× | ||
| 04 | ATP World Tour Finals | Sports | 1.55× | ||
| 05 | ATP World Tour Masters 1000 | Sports | 1.55× | ||
| 06 | Belk | Fashion & Accessoires | 1.55× | ||
| 07 | Fashion blog | Fashion & Accessoires | 1.54× | ||
| 08 | Kohl (cosmetics) | Beauty & Wellness | 1.54× | ||
| 09 | Breuninger | Fashion & Accessoires | 1.54× | ||
| 10 | FragranceNet.com | Beauty & Wellness | 1.53× | ||
| 11 | Dominic Thiem | Sports | 1.52× | ||
| 12 | Roland Garros | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.99× | |
| Luxury Orientation | PREMIUM | 0.98× | |
| Early Adopter Mentality | POWER | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Spirituality | BALANCE | 0.70× | |
| Risk Appetite | THRILL | 0.71× |
Luxury goods has an estimated audience of 23,782,749 people in United Kingdom, concentrated in England and Greater London.
62.8% of Luxury goods fans are female, 37.2% are male, with an average age of 43.2 years.
Luxury goods fans show strongest brand affinity for Modeling agency (1.56×), Fashion blog (1.54×), and Roland Garros (1.5×) over the country average.
Luxury goods fans in United Kingdom are most concentrated in England (reach ~18M), Greater London (reach ~5.5M), and South East (reach ~3M). These three regions account for the largest share of the active audience.
Beyond Luxury goods itself, the audience over-indexes on Fashion blog (1.54×), Roland Garros (1.5×), Kesha (1.57×), and Kohl (cosmetics) (1.54×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Luxury goods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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