Luxury goods Audience in United Kingdom
Luxury goods has an estimated audience of 23,782,749 people in United Kingdom. 62.8% are female, 37.2% are male, average age 43.2. Top regions: England, Greater London, South East. Top brand affinities: Modeling agency, Fashion blog, Roland Garros, Kesha, Kohl (cosmetics).
The average Luxury goods fan in United Kingdom is 43.2 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Modeling agency, Fashion blog, Roland Garros, with strongest over-indexing on Modeling agency (1.56× the country average). Demographically, the Luxury goods audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 13 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster
Demographics of Luxury goods fans
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 43.2 |
| Estimated audience size | 23,782,749 |
Audience persona
The typical Luxury goods fan in United Kingdom is more female, around 43.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Modeling agency.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 17,837,062 | 1.4× |
| Greater London | 5,803,348 | 1.87× |
| South East | 3,273,048 | 1.02× |
| East of England | 2,567,641 | 1.18× |
| North West | 2,500,932 | 0.98× |
| South West | 1,926,951 | 0.99× |
| Scotland | 1,843,936 | 0.86× |
| East Midlands | 1,593,252 | 0.95× |
| Yorkshire and the Humber | 1,122,385 | 0.59× |
| Wales | 1,070,620 | 0.79× |
| West Midlands | 712,551 | 0.7× |
| Northern Ireland | 691,998 | 0.95× |
| North East | 660,143 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Modeling agency | 1.56× | Fashion & Accessoires |
| Fashion blog | 1.54× | Fashion & Accessoires |
| Roland Garros | 1.5× | Sports |
| Kesha | 1.57× | Music & Radio |
| Kohl (cosmetics) | 1.54× | Beauty & Wellness |
| ATP World Tour Finals | 1.55× | Sports |
| Dominic Thiem | 1.52× | Sports |
| Alexandre Birman | 1.56× | Fashion & Accessoires |
| FragranceNet.com | 1.53× | Beauty & Wellness |
| ATP World Tour Masters 1000 | 1.55× | Sports |
| Breuninger | 1.54× | Fashion & Accessoires |
| Belk | 1.55× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.58 |
| Indulgence | JOY | 1.57 |
| Community Orientation | OPEN | 1.4 |
| Price Sensitivity | PREMIUM | 1.19 |
| Quality Awareness | PREMIUM | 1.17 |
| LGBTQ+ Identity | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 6.0% |
| Italy | 4.8% |
See Luxury goods audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Luxury goods have in United Kingdom?
Luxury goods has an estimated audience of 23,782,749 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Luxury goods fans?
62.8% of Luxury goods fans are female, 37.2% are male, with an average age of 43.2 years.
Which brands do Luxury goods fans like most?
Luxury goods fans show strongest brand affinity for Modeling agency (1.56×), Fashion blog (1.54×), and Roland Garros (1.5×) over the country average.
Where do Luxury goods fans live in United Kingdom?
Luxury goods fans in United Kingdom are most concentrated in England (reach 17,837,062), Greater London (reach 5,803,348), and South East (reach 3,273,048). These three regions account for the largest share of the active audience.
What other brands do Luxury goods fans also like?
Beyond Luxury goods itself, the audience over-indexes on Fashion blog (1.54×), Roland Garros (1.5×), Kesha (1.57×), and Kohl (cosmetics) (1.54×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Luxury goods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.