Luxury goods Audience in Italy

Demographics of Luxury goods fans

Audience persona

The typical Luxury goods fan in Italy is more female, around 42.7 years old, with strong Extroversion tendencies and a notable affinity for Friends.

Top regions in Italy

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Luxury goods audiences in other countries

• Luxury goods — Germany
• Luxury goods — United States
• Luxury goods — United Kingdom
• Luxury goods — France
• Luxury goods — Spain
• Luxury goods — Brazil
• Luxury goods — Japan
• Luxury goods — South Korea
• Luxury goods — India
• Luxury goods — Canada
• Luxury goods — Mexico

More Lifestyle cluster audiences in Italy

• Shopping (40,184,269)
• Food (39,361,997)
• Sports and outdoors (39,246,828)
• Arts and music (38,946,005)
• Movies (37,585,509)

Frequently asked questions

How many fans does Luxury goods have in Italy?

Luxury goods has an estimated audience of 25,953,732 people in Italy, concentrated in Campania and Lombardy.

What is the gender split and age of Luxury goods fans?

57.1% of Luxury goods fans are female, 42.9% are male, with an average age of 42.7 years.

Which brands do Luxury goods fans like most?

Luxury goods fans show strongest brand affinity for Friends (1.51×), Solidarity (1.61×), and OVS (1.56×) over the country average.

Where do Luxury goods fans live in Italy?

Luxury goods fans in Italy are most concentrated in Campania (reach 3,240,792), Lombardy (reach 2,976,934), and Tuscany (reach 1,687,385). These three regions account for the largest share of the active audience.

What other brands do Luxury goods fans also like?

Beyond Luxury goods itself, the audience over-indexes on Solidarity (1.61×), OVS (1.56×), Novak Djokovic (1.61×), and S.S. Lazio (1.59×) compared to the Italy average.

How to read this data

Audience size is the estimated number of people in Italy who actively search for Luxury goods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.