A data profile of the people who buy, follow and care about Wig in Italy — modelled from more than twelve digital signal sources. Wig has an estimated audience of 3,886,818 people in Italy.
Wig has an estimated audience of 3,886,818 people in Italy. 73.0% are female, 27.0% are male, average age 37.0. Top brand affinities: Eyelash extensions, Do it yourself (DIY), Luxury goods, Artificial nails, Curly Hair.
Top brand affinities include Eyelash extensions, Do it yourself (DIY), Luxury goods, with strongest over-indexing on Eyelash extensions (4.49× the country average).
Demographically, the Wig audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Quality Awareness, Mindfulness.
The typical Wig fan in Italy is more female, around 37.0 years old, with strong Quality Awareness tendencies and a notable affinity for Eyelash extensions.
The key figures that characterise the Wig profile in Italy.
73.0% are female, 27.0% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 37.0 |
| Estimated audience size | 3,886,818 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Wig audience comes from Italy.
| Country | Share |
|---|---|
| United States | 32.4% |
| United Kingdom | 4.6% |
| Japan | 4.6% |
The strongest cross-interests of the Wig audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Curly Hair | Beauty & Wellness | 5.01× | ||
| 02 | Korean drama | Movies & TV | 4.99× | ||
| 03 | Eyelash extensions | Beauty & Wellness | 4.49× | ||
| 04 | Breaking Bad | Movies & TV | 4.47× | ||
| 05 | Hair iron | Beauty & Wellness | 3.85× | ||
| 06 | Hairbrush | Beauty & Wellness | 3.59× | ||
| 07 | Hair straightening | Beauty & Wellness | 3.12× | ||
| 08 | Lip gloss | Beauty & Wellness | 2.99× | ||
| 09 | Artificial nails | Beauty & Wellness | 2.90× | ||
| 10 | Nail salon | Beauty & Wellness | 2.88× | ||
| 11 | Long hair | Beauty & Wellness | 2.85× | ||
| 12 | Shellac | Beauty & Wellness | 2.75× | ||
| 13 | Hair conditioner | Beauty & Wellness | 2.69× | ||
| 14 | Manicure | Beauty & Wellness | 2.35× | ||
| 15 | Permanent makeup | Beauty & Wellness | 2.31× | ||
| 16 | Skin care | Beauty & Wellness | 2.28× | ||
| 17 | Primark | Shopping | 2.26× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 2.01× | ||
| 19 | Hair care | Beauty & Wellness | 1.96× | ||
| 20 | Luxury goods | Fashion & Accessoires | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.85× | |
| Mindfulness | BALANCE | 1.35× | |
| Individualism | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Need for Security | CONSERVATISM | 0.79× | |
| Early Adopter Mentality | POWER | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Wig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.