Wig Audience in Germany
Wig has an estimated audience of 3,383,677 people in Germany. 70.0% are female, 30.0% are male, average age 33.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hair tutorials, Ariana Grande, Shellac, Zendaya, Spiegel Online.
The average Wig fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hair tutorials, Ariana Grande, Shellac, with strongest over-indexing on Hair tutorials (9.46× the country average). Demographically, the Wig audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair extensions
Demographics of Wig fans
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 33.8 |
| Estimated audience size | 3,383,677 |
Audience persona
The typical Wig fan in Germany is more female, around 33.8 years old, with strong Extroversion tendencies and a notable affinity for Hair tutorials.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 842,455 | 1.14× |
| Bayern | 501,181 | 0.92× |
| Baden-Württemberg | 452,037 | 0.98× |
| Niedersachsen | 374,481 | 1.14× |
| Hessen | 240,458 | 0.93× |
| Sachsen | 169,122 | 1.02× |
| Rheinland-Pfalz | 163,623 | 0.97× |
| Berlin | 150,843 | 1× |
| Brandenburg | 119,786 | 1.14× |
| Schleswig-Holstein | 117,587 | 0.97× |
| Sachsen-Anhalt | 94,085 | 1.07× |
| Thüringen | 90,422 | 1.05× |
| Hamburg | 74,270 | 0.97× |
| Mecklenburg-Vorpommern | 60,509 | 0.94× |
| Saarland | 37,036 | 0.89× |
| Bremen | 25,404 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hair tutorials | 9.46× | Beauty & Wellness |
| Ariana Grande | 6.25× | Music & Radio |
| Shellac | 6.73× | Beauty & Wellness |
| Zendaya | 8.61× | Movies & TV |
| Spiegel Online | 1.96× | News |
| Natural foods | 4.02× | Food & Beverages |
| Livemusic | 2.6× | Music & Radio |
| Do it yourself (DIY) | 1.8× | Home & Garden |
| Vegetable Gardening | 4.86× | Food & Beverages |
| Skin care | 2.59× | Beauty & Wellness |
| Charlotte Tilbury | 5.01× | Beauty & Wellness |
| Sephora | 3.48× | Shopping |
| Makeup Tutorials | 3.63× | Beauty & Wellness |
| Primark | 2.16× | Shopping |
| Airbnb | 1.77× | Travel & Leisure |
| Natural skin care | 3.3× | Beauty & Wellness |
| Eyelash extensions | 3.49× | Beauty & Wellness |
| Rossmann | 1.73× | Shopping |
| Lip gloss | 3.8× | Beauty & Wellness |
| Gala | 1.63× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.55 |
| Luxury Orientation | PREMIUM | 1.34 |
| Price Sensitivity | PREMIUM | 1.26 |
| Travelling | THRILL | 1.25 |
| Creativity | OPEN | 1.2 |
| Sustainability | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.4% |
| United Kingdom | 4.6% |
| Japan | 4.6% |
See Wig audiences in other countries
More Hair extensions audiences in Germany
- Hair Extensions (2,798,942)
- Lace wig (2,480,118)
- Human Hair Extensions (274,639)
- Cliphair Extensions (65,694)
- Hairdreams (38,860)
Frequently asked questions
How many fans does Wig have in Germany?
Wig has an estimated audience of 3,383,677 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wig fans?
70.0% of Wig fans are female, 30.0% are male, with an average age of 33.8 years.
Which brands do Wig fans like most?
Wig fans show strongest brand affinity for Hair tutorials (9.46×), Ariana Grande (6.25×), and Shellac (6.73×) over the country average.
Where do Wig fans live in Germany?
Wig fans in Germany are most concentrated in Nordrhein-Westfalen (reach 842,455), Bayern (reach 501,181), and Baden-Württemberg (reach 452,037). These three regions account for the largest share of the active audience.
What other brands do Wig fans also like?
Beyond Wig itself, the audience over-indexes on Ariana Grande (6.25×), Shellac (6.73×), Zendaya (8.61×), and Spiegel Online (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.