Rascasse Audience Intelligence

Permanent makeup Audience in Germany

A data profile of the people who buy, follow and care about Permanent makeup in Germany — modelled from more than twelve digital signal sources. Permanent makeup has an estimated audience of 4,582,270 people in Germany.

#3among Cosmetics in Germany#754among Topic in Germany#18in Beauty & Wellness

The average Permanent makeup fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Eyelash extensions, Eyebrow, Microblading, with strongest over-indexing on Eyelash extensions (10.11× the country average).

Demographically, the Permanent makeup audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Permanent makeup fan in Germany is more female, around 36.5 years old, with strong Extroversion tendencies and a notable affinity for Eyelash extensions.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Permanent makeup profile in Germany.

Audience size
4.6M
in Germany
Gender
75.8%♀
24.2% male
Age
36.5
average years
Country rank
#1210
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Permanent makeup fans

75.8% are female, 24.2% are male, average age 36.5.

Fig. 02

Gender split

75.8%
Female
24.2%
Male
Demographic split for Permanent makeup audience in Germany
MetricValue
Female75.8%
Male24.2%
Average age36.5
Estimated audience size4,582,270
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Permanent makeup audience in Germany
Age bracketShare%
16-1924%
20-2923%
30-3921%
40-4919%
50+13%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Permanent makeup audience comes from Germany.

Worldwide audience distribution share by country for Permanent makeup
CountryShare
Japan14.0%
United States13.9%
Italy6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Permanent makeup audience in Germany is strongest.

Fig. 05

Top regions by affinity

Permanent makeup fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~200K1.19×
02Rheinland-Pfalz~300K1.14×
03Mecklenburg-Vorpommern~100K1.14×
04Sachsen-Anhalt~100K1.12×
05Thüringen~100K1.12×
06Bayern~800K1.10×
07Baden-Württemberg~700K1.07×
08Saarland~60K1.04×
09Sachsen~200K1.01×
10Nordrhein-Westfalen~1M0.98×
11Niedersachsen~400K0.95×
12Schleswig-Holstein~200K0.94×
13Hessen~300K0.85×
14Hamburg~90K0.83×
15Berlin~200K0.78×
16Bremen~30K0.77×
Fig. 06

Affinity by region

Affinity by region — Permanent makeup, Germany
0.77×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Permanent makeup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Permanent makeup audience
#·InterestCategoryAffinity×
01MicrobladingBeauty & Wellness11.93×
02Eyelash extensionsBeauty & Wellness10.11×
03EyebrowBeauty & Wellness9.64×
04Long LashesBeauty & Wellness9.20×
05Eye linerBeauty & Wellness8.00×
06EyelashBeauty & Wellness7.31×
07Face powderBeauty & Wellness7.02×
08Nail salonBeauty & Wellness5.77×
09Hair ExtensionsBeauty & Wellness5.48×
10Artificial nailsBeauty & Wellness5.21×
11MoisturizerHome & Garden5.09×
12PedicureBeauty & Wellness5.08×
13ManicureBeauty & Wellness5.05×
14Anti-aging creamBeauty & Wellness5.04×
15LipBeauty & Wellness5.04×
16Lip glossBeauty & Wellness4.84×
17Eye shadowBeauty & Wellness4.83×
18MascaraBeauty & Wellness4.81×
19Nail polishBeauty & Wellness4.23×
20Nail artBeauty & Wellness4.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Permanent makeup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Permanent makeup audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.79×
IndulgenceJOY1.53×
Design AffinityPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Permanent makeup audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.55×
Need for SecurityCONSERVATISM0.59×
Career OrientationPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Permanent makeup have in Germany?

Permanent makeup has an estimated audience of 4,582,270 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Permanent makeup fans?

75.8% of Permanent makeup fans are female, 24.2% are male, with an average age of 36.5 years.

03

Which brands do Permanent makeup fans like most?

Permanent makeup fans show strongest brand affinity for Eyelash extensions (10.11×), Eyebrow (9.64×), and Microblading (11.93×) over the country average.

04

Where do Permanent makeup fans live in Germany?

Permanent makeup fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Permanent makeup fans also like?

Beyond Permanent makeup itself, the audience over-indexes on Eyebrow (9.64×), Microblading (11.93×), Eyelash (7.31×), and Eye liner (8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in Germany

See Permanent makeup audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Permanent makeup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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