Permanent makeup Audience in Germany
Permanent makeup has an estimated audience of 4,582,270 people in Germany. 75.8% are female, 24.2% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eyelash extensions, Eyebrow, Microblading, Eyelash, Eye liner.
The average Permanent makeup fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eyelash extensions, Eyebrow, Microblading, with strongest over-indexing on Eyelash extensions (10.11× the country average). Demographically, the Permanent makeup audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Creativity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics
Demographics of Permanent makeup fans
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 36.5 |
| Estimated audience size | 4,582,270 |
Audience persona
The typical Permanent makeup fan in Germany is more female, around 36.5 years old, with strong Creativity tendencies and a notable affinity for Eyelash extensions.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,027,196 | 1.02× |
| Bayern | 843,305 | 1.14× |
| Baden-Württemberg | 685,182 | 1.1× |
| Niedersachsen | 426,188 | 0.96× |
| Hessen | 301,549 | 0.86× |
| Rheinland-Pfalz | 267,659 | 1.17× |
| Sachsen | 230,284 | 1.02× |
| Berlin | 169,619 | 0.83× |
| Brandenburg | 167,429 | 1.18× |
| Schleswig-Holstein | 155,231 | 0.94× |
| Sachsen-Anhalt | 128,253 | 1.08× |
| Thüringen | 123,426 | 1.06× |
| Mecklenburg-Vorpommern | 97,225 | 1.11× |
| Hamburg | 86,103 | 0.83× |
| Saarland | 55,792 | 0.99× |
| Bremen | 27,510 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eyelash extensions | 10.11× | Beauty & Wellness |
| Eyebrow | 9.64× | Beauty & Wellness |
| Microblading | 11.93× | Beauty & Wellness |
| Eyelash | 7.31× | Beauty & Wellness |
| Eye liner | 8× | Beauty & Wellness |
| Long Lashes | 9.2× | Beauty & Wellness |
| Face powder | 7.02× | Beauty & Wellness |
| Pedicure | 5.08× | Beauty & Wellness |
| Manicure | 5.05× | Beauty & Wellness |
| Nail salon | 5.77× | Beauty & Wellness |
| Anti-aging cream | 5.04× | Beauty & Wellness |
| Artificial nails | 5.21× | Beauty & Wellness |
| Mascara | 4.81× | Beauty & Wellness |
| Hair Extensions | 5.48× | Beauty & Wellness |
| Lip | 5.04× | Beauty & Wellness |
| Eye shadow | 4.83× | Beauty & Wellness |
| Nail polish | 4.23× | Beauty & Wellness |
| Lip gloss | 4.84× | Beauty & Wellness |
| Moisturizer | 5.09× | Home & Garden |
| Nail art | 4.02× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.56 |
| Luxury Orientation | PREMIUM | 1.53 |
| Design Affinity | PREMIUM | 1.48 |
| Indulgence | JOY | 1.27 |
| Extroversion | THRILL | 1.26 |
| Price Sensitivity | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 14.0% |
| United States | 13.9% |
| Italy | 6.4% |
See Permanent makeup audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
- Eyebrow (3,648,939)
Frequently asked questions
How many fans does Permanent makeup have in Germany?
Permanent makeup has an estimated audience of 4,582,270 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Permanent makeup fans?
75.8% of Permanent makeup fans are female, 24.2% are male, with an average age of 36.5 years.
Which brands do Permanent makeup fans like most?
Permanent makeup fans show strongest brand affinity for Eyelash extensions (10.11×), Eyebrow (9.64×), and Microblading (11.93×) over the country average.
Where do Permanent makeup fans live in Germany?
Permanent makeup fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,027,196), Bayern (reach 843,305), and Baden-Württemberg (reach 685,182). These three regions account for the largest share of the active audience.
What other brands do Permanent makeup fans also like?
Beyond Permanent makeup itself, the audience over-indexes on Eyebrow (9.64×), Microblading (11.93×), Eyelash (7.31×), and Eye liner (8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Permanent makeup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.