Nail polish Audience in Germany
Nail polish has an estimated audience of 3,976,661 people in Germany. 76.2% are female, 23.8% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Nail polish fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Category: Beauty & Wellness · Type: Topic · Subtype: Nails
Demographics of Nail polish fans
| Metric | Value |
|---|---|
| Female | 76.2% |
| Male | 23.8% |
| Average age | 37.6 |
| Estimated audience size | 3,976,661 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,006,925 | 1.16× |
| Bayern | 669,300 | 1.05× |
| Baden-Württemberg | 590,282 | 1.09× |
| Niedersachsen | 440,104 | 1.14× |
| Hessen | 284,896 | 0.94× |
| Rheinland-Pfalz | 206,980 | 1.04× |
| Sachsen | 178,867 | 0.92× |
| Berlin | 159,815 | 0.9× |
| Schleswig-Holstein | 149,221 | 1.05× |
| Brandenburg | 114,112 | 0.93× |
| Sachsen-Anhalt | 101,553 | 0.99× |
| Hamburg | 96,532 | 1.07× |
| Thüringen | 93,991 | 0.93× |
| Mecklenburg-Vorpommern | 71,353 | 0.94× |
| Saarland | 47,188 | 0.97× |
| Bremen | 30,937 | 0.91× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 12.4% |
| China | 6.5% |
See Nail polish audiences in other countries
More Nails audiences in Germany
- Pedicure (4,672,564)
- Manicure (4,585,670)
- Nail art (3,991,001)
- Artificial nails (3,420,032)
- Shellac (2,836,988)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nail polish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.