Rascasse Audience Intelligence

Nail polish Audience in Germany

A data profile of the people who buy, follow and care about Nail polish in Germany — modelled from more than twelve digital signal sources. Nail polish has an estimated audience of 3,976,661 people in Germany.

#4among Nails in Germany#916among Topic in Germany#22in Beauty & Wellness

The average Nail polish fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Beauty & Wellness · Type: Topic · Subtype: Nails

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nail polish profile in Germany.

Audience size
4M
in Germany
Gender
76.2%♀
23.8% male
Age
37.6
average years
Country rank
#1481
Topic in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nail polish fans

76.2% are female, 23.8% are male, average age 37.6.

Fig. 02

Gender split

76.2%
Female
23.8%
Male
Demographic split for Nail polish audience in Germany
MetricValue
Female76.2%
Male23.8%
Average age37.6
Estimated audience size3,976,661
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Nail polish audience in Germany
Age bracketShare%
16-1921%
20-2922%
30-3921%
40-4920%
50+15%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Nail polish audience comes from Germany.

Worldwide audience distribution share by country for Nail polish
CountryShare
United States15.0%
Japan12.4%
China6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nail polish audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nail polish fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1M1.15×
02Niedersachsen~400K1.08×
03Saarland~50K1.06×
04Baden-Württemberg~600K1.05×
05Rheinland-Pfalz~200K1.05×
06Hamburg~90K1.03×
07Schleswig-Holstein~100K1.02×
08Bayern~600K1.01×
09Sachsen-Anhalt~100K0.99×
10Hessen~300K0.98×
11Brandenburg~100K0.96×
12Thüringen~100K0.95×
13Mecklenburg-Vorpommern~70K0.95×
14Bremen~30K0.94×
15Sachsen~200K0.92×
16Berlin~200K0.92×
Fig. 06

Affinity by region

Affinity by region — Nail polish, Germany
0.92×1.00×1.15×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Nail polish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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