Top 50 Beauty & Wellness brands in Germany
This curated ranking covers the 50 largest beauty & wellness brands in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1,249 beauty & wellness brands tracked in Germany, the 50 ranked here account for the largest measured audience reach. Beauty, Cosmetics and Hair products lead the list with a combined estimated audience of 62,084,003 people. Across all 50 entries the average audience size is 5,570,843, and the largest, Beauty, reaches around 29,225,664 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each beauty & wellness brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Beauty |
29,225,664 | 3.9% | Beauty | Beauty & Wellness |
| 2 |  Cosmetics |
20,134,027 | 3.2% | Cosmetics | Beauty & Wellness |
| 3 |  Hair products |
12,724,312 | 2.8% | Hair | Beauty & Wellness |
| 4 |  Beauty salons |
11,178,493 | 2.5% | Treatment | Beauty & Wellness |
| 5 |  Spas |
10,944,870 | 2.7% | Treatment | Beauty & Wellness |
| 6 |  Fragrances |
9,516,177 | 2.7% | Fragrances | Beauty & Wellness |
| 7 |  Hairstyle |
9,029,656 | 3.2% | Hairstyles | Beauty & Wellness |
| 8 |  Hygiene |
8,245,073 | 5.5% | Body | Beauty & Wellness |
| 9 |  Skin care |
8,184,983 | 2.9% | Skin | Beauty & Wellness |
| 10 |  Skin |
7,841,677 | 2.2% | Skin | Beauty & Wellness |
| 11 |  Hair care |
6,279,332 | 2.8% | Hair | Beauty & Wellness |
| 12 |  Body art |
5,730,385 | 5.0% | Body | Beauty & Wellness |
| 13 |  Shampoo |
5,066,009 | 2.8% | Hair | Beauty & Wellness |
| 14 |  Pedicure |
4,672,564 | 3.6% | Nails | Beauty & Wellness |
| 15 |  Eyelash |
4,587,912 | 3.0% | Cosmetics | Beauty & Wellness |
| 16 |  Manicure |
4,585,669 | 3.1% | Nails | Beauty & Wellness |
| 17 |  Permanent makeup |
4,582,270 | 4.0% | Cosmetics | Beauty & Wellness |
| 18 |  Health And Beauty |
4,292,249 | 4.1% | Beauty & Wellness | |
| 19 |  Natural skin care |
4,095,593 | 2.6% | Skin | Beauty & Wellness |
| 20 |  Nail art |
3,991,001 | 2.8% | Nails | Beauty & Wellness |
| 21 |  Nail polish |
3,976,661 | 3.2% | Nails | Beauty & Wellness |
| 22 |  Hair coloring |
3,945,375 | 2.6% | Hair | Beauty & Wellness |
| 23 |  Hair conditioner |
3,884,757 | 3.0% | Hair | Beauty & Wellness |
| 24 |  Tattoo ink |
3,861,239 | 5.0% | Tattoo / piercing | Beauty & Wellness |
| 25 |  Waxing |
3,852,658 | 3.4% | Hair removal | Beauty & Wellness |
| 26 |  Body modification |
3,840,955 | 5.4% | Body | Beauty & Wellness |
| 27 |  Long hair |
3,773,366 | 3.4% | Hairstyle | Beauty & Wellness |
| 28 |  Makeup Tutorials |
3,724,441 | 3.1% | Cosmetics | Beauty & Wellness |
| 29 |  Anti-aging cream |
3,700,638 | 2.4% | Skin | Beauty & Wellness |
| 30 |  Mascara |
3,662,872 | 3.3% | Cosmetics | Beauty & Wellness |
| 31 |  Eyebrow |
3,648,939 | 2.4% | Cosmetics | Beauty & Wellness |
| 32 |  Hair follicle |
3,558,509 | 3.8% | Hair | Beauty & Wellness |
| 33 |  Hair removal |
3,513,338 | 2.8% | Hair removal | Beauty & Wellness |
| 34 |  Eyelash extensions |
3,481,775 | 2.9% | Lashes | Beauty & Wellness |
| 35 |  Artificial nails |
3,420,031 | 3.2% | Nails | Beauty & Wellness |
| 36 |  Buzz cut |
3,390,988 | 19.5% | Beauty & Wellness | |
| 37 |  Wig |
3,383,677 | 3.0% | Hair extensions | Beauty & Wellness |
| 38 |  Hair straightening |
3,382,067 | 2.8% | Hair | Beauty & Wellness |
| 39 |  L'Oréal |
3,375,575 | 5.3% | Personal care | Beauty & Wellness |
| 40 |  Nail salon |
3,325,543 | 2.9% | Nails | Beauty & Wellness |
| 41 |  Lip |
3,233,445 | 2.7% | Beauty | Beauty & Wellness |
| 42 |  Smile |
3,191,979 | 2.1% | Beauty | Beauty & Wellness |
| 43 |  Lipstick |
3,189,243 | 2.3% | Cosmetics | Beauty & Wellness |
| 44 |  Shaving |
3,162,348 | 3.1% | Beard | Beauty & Wellness |
| 45 |  Eye shadow |
3,127,741 | 2.7% | Cosmetics | Beauty & Wellness |
| 46 |  Tattoo artist |
3,124,639 | 4.6% | Tattoo / piercing | Beauty & Wellness |
| 47 |  Face powder |
3,091,598 | 3.8% | Cosmetics | Beauty & Wellness |
| 48 |  Laser |
3,077,270 | 3.5% | Treatment | Beauty & Wellness |
| 49 |  Lip gloss |
2,895,592 | 3.3% | Cosmetics | Beauty & Wellness |
| 50 |  Shellac |
2,836,988 | 4.3% | Nails | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each beauty & wellness brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest beauty & wellness brand in Germany?
Beauty currently leads with an estimated audience of 29,225,664 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.