Tattoo ink Audience in Germany
Tattoo ink has an estimated audience of 3,861,239 people in Germany. 54.7% are female, 45.3% are male, average age 33.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Kieser Training, Staycation, Handmade Gifts, Personalised Gifts.
The average Tattoo ink fan in Germany is 33.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Kieser Training, Staycation, with strongest over-indexing on Progressive rock (2.84× the country average). Demographically, the Tattoo ink audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Tattoo / piercing
Demographics of Tattoo ink fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 33.7 |
| Estimated audience size | 3,861,239 |
Audience persona
The typical Tattoo ink fan in Germany is balanced, around 33.7 years old, with strong Extroversion tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 904,769 | 1.07× |
| Bayern | 575,264 | 0.93× |
| Baden-Württemberg | 500,283 | 0.95× |
| Niedersachsen | 412,617 | 1.1× |
| Hessen | 302,640 | 1.03× |
| Sachsen | 227,040 | 1.2× |
| Berlin | 195,504 | 1.13× |
| Rheinland-Pfalz | 183,613 | 0.95× |
| Brandenburg | 106,727 | 0.89× |
| Sachsen-Anhalt | 101,010 | 1.01× |
| Hamburg | 98,035 | 1.12× |
| Thüringen | 87,365 | 0.89× |
| Mecklenburg-Vorpommern | 78,178 | 1.06× |
| Schleswig-Holstein | 72,835 | 0.53× |
| Saarland | 49,456 | 1.04× |
| Bremen | 36,400 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.84× | Music & Radio |
| Kieser Training | 5.8× | Sports |
| Staycation | 4.27× | Home & Garden |
| Handmade Gifts | 2.13× | Kids & Family |
| Personalised Gifts | 1.61× | Home & Garden |
| Natural rubber | 1.74× | Cars & Mobility |
| Building insulation | 2.96× | Home & Garden |
| N'Golo Kanté | 3.7× | Sports |
| Fantasy Earth: Zero | 4.31× | Games |
| Nurse education | 1.53× | Kids & Family |
| Caprivi Strip | 5.9× | |
| myDealZ | 1.73× | Shopping |
| Buddy – The Buddy Holly Story | 2.9× | Music & Radio |
| Wolverine (comics) | 3.06× | Literature |
| Home Delivery | 1.52× | Food & Beverages |
| Information sensitivity | 2.87× | Technology & Electronics |
| Graham Greene (actor) | 2.16× | |
| Jason Clarke (actor) | 2.55× | Movies & TV |
| Timo Hildebrand | 4.8× | Sports |
| Picnic | 1.88× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.82 |
| Urban Lifestyle | OPEN | 1.37 |
| Sports Activity | POWER | 1.23 |
| Price Sensitivity | PREMIUM | 1.19 |
| Travelling | THRILL | 1.17 |
| Sustainability | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| China | 10.0% |
| Japan | 9.3% |
See Tattoo ink audiences in other countries
More Tattoo / piercing audiences in Germany
- Tattoo artist (3,124,639)
- Tattoo machine (2,392,491)
- Tattoos.com (1,427,476)
- Sleeve tattoo (217,537)
- Tattoo Lovers (102,050)
Frequently asked questions
How many fans does Tattoo ink have in Germany?
Tattoo ink has an estimated audience of 3,861,239 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tattoo ink fans?
54.7% of Tattoo ink fans are female, 45.3% are male, with an average age of 33.7 years.
Which brands do Tattoo ink fans like most?
Tattoo ink fans show strongest brand affinity for Progressive rock (2.84×), Kieser Training (5.8×), and Staycation (4.27×) over the country average.
Where do Tattoo ink fans live in Germany?
Tattoo ink fans in Germany are most concentrated in Nordrhein-Westfalen (reach 904,769), Bayern (reach 575,264), and Baden-Württemberg (reach 500,283). These three regions account for the largest share of the active audience.
What other brands do Tattoo ink fans also like?
Beyond Tattoo ink itself, the audience over-indexes on Kieser Training (5.8×), Staycation (4.27×), Handmade Gifts (2.13×), and Personalised Gifts (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tattoo ink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.