Rascasse Audience Intelligence

Body modification Audience in Germany

A data profile of the people who buy, follow and care about Body modification in Germany — modelled from more than twelve digital signal sources. Body modification has an estimated audience of 3,840,955 people in Germany.

#3among Body in Germany#961among Topic in Germany#27in Beauty & Wellness

The average Body modification fan in Germany is 32.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Body art, Tattoo ink, Body piercing, with strongest over-indexing on Body art (3.5× the country average).

Demographically, the Body modification audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Body modification fan in Germany is more female, around 32.4 years old, with strong Extroversion tendencies and a notable affinity for Body art.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Body modification profile in Germany.

Audience size
3.8M
in Germany
Gender
60.0%♀
40.0% male
Age
32.4
average years
Country rank
#1553
Topic in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Body modification fans

60.0% are female, 40.0% are male, average age 32.4.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Body modification audience in Germany
MetricValue
Female60.0%
Male40.0%
Average age32.4
Estimated audience size3,840,955
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Body modification audience in Germany
Age bracketShare%
16-1933%
20-2926%
30-3921%
40-4915%
50+5%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Body modification audience comes from Germany.

Worldwide audience distribution share by country for Body modification
CountryShare
United States25.4%
China6.7%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Body modification audience in Germany is strongest.

Fig. 05

Top regions by affinity

Body modification fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~40K1.15×
02Sachsen~200K1.14×
03Berlin~200K1.07×
04Saarland~50K1.06×
05Thüringen~100K1.04×
06Bayern~600K0.99×
07Rheinland-Pfalz~200K0.98×
08Sachsen-Anhalt~100K0.97×
09Mecklenburg-Vorpommern~70K0.97×
10Nordrhein-Westfalen~800K0.96×
11Hessen~300K0.96×
12Schleswig-Holstein~100K0.96×
13Baden-Württemberg~500K0.95×
14Hamburg~80K0.92×
15Brandenburg~100K0.91×
16Niedersachsen~300K0.90×
Fig. 06

Affinity by region

Affinity by region — Body modification, Germany
0.90×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Body modification audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Body modification audience
#·InterestCategoryAffinity×
01Tattoo (2002 film)Movies & TV4.05×
02DermisHealth3.74×
03Body artBeauty & Wellness3.50×
04Body piercingFashion & Accessoires3.26×
05Tattoo inkBeauty & Wellness3.21×
06Tattoos and Tattoo ArtFashion & Accessoires2.95×
07Tattoo artistBeauty & Wellness2.82×
08Watercolor paintingArts & Culture2.15×
09Anime and manga fandomLiterature1.91×
10SkinBeauty & Wellness1.80×
11Pet storePets & Animals1.67×
12French BulldogPets & Animals1.65×
13KittenPets & Animals1.64×
14KPop Demon HuntersMovies & TV1.63×
15BarbieMovies & TV1.57×
16Dog loversPets & Animals1.55×
17Modern artArts & Culture1.55×
18DrawingHome & Garden1.55×
19Dog collarPets & Animals1.54×
20Self careHealth1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Body modification audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Body modification audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.97×
Pet OwnershipJOY1.41×
CreativityOPEN1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Body modification audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.67×
Need for SecurityCONSERVATISM0.70×
Quality AwarenessPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Body modification have in Germany?

Body modification has an estimated audience of 3,840,955 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Body modification fans?

60.0% of Body modification fans are female, 40.0% are male, with an average age of 32.4 years.

03

Which brands do Body modification fans like most?

Body modification fans show strongest brand affinity for Body art (3.5×), Tattoo ink (3.21×), and Body piercing (3.26×) over the country average.

04

Where do Body modification fans live in Germany?

Body modification fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Body modification fans also like?

Beyond Body modification itself, the audience over-indexes on Tattoo ink (3.21×), Body piercing (3.26×), Dermis (3.74×), and Barbie (1.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Body audiences in Germany

See Body modification audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Body modification. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →