Body modification Audience in Germany
Body modification has an estimated audience of 3,840,955 people in Germany. 60.0% are female, 40.0% are male, average age 32.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Body art, Tattoo ink, Body piercing, Barbie, Dermis.
The average Body modification fan in Germany is 32.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Body art, Tattoo ink, Body piercing, with strongest over-indexing on Body art (3.5× the country average). Demographically, the Body modification audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Extroversion, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Body
Demographics of Body modification fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 32.4 |
| Estimated audience size | 3,840,955 |
Audience persona
The typical Body modification fan in Germany is more female, around 32.4 years old, with strong Extroversion tendencies and a notable affinity for Body art.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 878,677 | 1.05× |
| Bayern | 640,165 | 1.04× |
| Baden-Württemberg | 494,031 | 0.94× |
| Niedersachsen | 306,562 | 0.82× |
| Hessen | 283,850 | 0.97× |
| Sachsen | 265,447 | 1.41× |
| Rheinland-Pfalz | 186,974 | 0.97× |
| Berlin | 177,968 | 1.04× |
| Schleswig-Holstein | 122,209 | 0.89× |
| Thüringen | 116,501 | 1.19× |
| Sachsen-Anhalt | 82,287 | 0.83× |
| Brandenburg | 71,501 | 0.6× |
| Hamburg | 66,553 | 0.77× |
| Mecklenburg-Vorpommern | 54,279 | 0.74× |
| Saarland | 53,959 | 1.14× |
| Bremen | 52,952 | 1.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Body art | 3.5× | Beauty & Wellness |
| Tattoo ink | 3.21× | Beauty & Wellness |
| Body piercing | 3.26× | Fashion & Accessoires |
| Barbie | 1.57× | Movies & TV |
| Dermis | 3.74× | Health |
| Tattoo (2002 film) | 4.05× | Movies & TV |
| Tattoos and Tattoo Art | 2.95× | Fashion & Accessoires |
| Skin | 1.8× | Beauty & Wellness |
| Tattoo artist | 2.82× | Beauty & Wellness |
| Kitten | 1.64× | Pets & Animals |
| Dog lovers | 1.55× | Pets & Animals |
| Pet store | 1.67× | Pets & Animals |
| Modern art | 1.55× | Arts & Culture |
| Watercolor painting | 2.15× | Arts & Culture |
| Anime and manga fandom | 1.91× | Literature |
| Dog collar | 1.54× | Pets & Animals |
| French Bulldog | 1.65× | Pets & Animals |
| Wirtz | 1.59× | Music & Radio |
| Self care | 1.52× | Health |
| Drawing | 1.55× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.35 |
| Pet Ownership | JOY | 1.36 |
| Indulgence | JOY | 1.24 |
| Sports Activity | POWER | 1.18 |
| Tradition | CONSERVATISM | 1.15 |
| DIY Mentality | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| China | 6.7% |
| Germany | 5.4% |
See Body modification audiences in other countries
More Body audiences in Germany
Frequently asked questions
How many fans does Body modification have in Germany?
Body modification has an estimated audience of 3,840,955 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Body modification fans?
60.0% of Body modification fans are female, 40.0% are male, with an average age of 32.4 years.
Which brands do Body modification fans like most?
Body modification fans show strongest brand affinity for Body art (3.5×), Tattoo ink (3.21×), and Body piercing (3.26×) over the country average.
Where do Body modification fans live in Germany?
Body modification fans in Germany are most concentrated in Nordrhein-Westfalen (reach 878,677), Bayern (reach 640,165), and Baden-Württemberg (reach 494,031). These three regions account for the largest share of the active audience.
What other brands do Body modification fans also like?
Beyond Body modification itself, the audience over-indexes on Tattoo ink (3.21×), Body piercing (3.26×), Barbie (1.57×), and Dermis (3.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Body modification. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.