A data profile of the people who buy, follow and care about Body modification in Spain — modelled from more than twelve digital signal sources. Body modification has an estimated audience of 2,010,259 people in Spain.
The average Body modification fan in Spain is 34.8 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Tattoo ink, Tattoos and Tattoo Art, Body piercing, with strongest over-indexing on Tattoo ink (3.73× the country average).
Demographically, the Body modification audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Extroversion, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
The typical Body modification fan in Spain is more female, around 34.8 years old, with strong Extroversion tendencies and a notable affinity for Tattoo ink.
The key figures that characterise the Body modification profile in Spain.
57.9% are female, 42.1% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 34.8 |
| Estimated audience size | 2,010,259 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 8% |
of the worldwide Body modification audience comes from Spain.
| Country | Share |
|---|---|
| United States | 25.4% |
| China | 6.7% |
| Germany | 5.4% |
Where the Body modification audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Extremadura | ~50K | 1.15× | |
| 02 | Principality of Asturias | ~50K | 1.09× | |
| 03 | Region of Murcia | ~70K | 1.05× | |
| 04 | Aragon | ~60K | 1.05× | |
| 05 | Balearic Islands | ~60K | 1.02× | |
| 06 | Castilla-La Mancha | ~80K | 1.01× | |
| 07 | Castile and León | ~90K | 0.99× | |
| 08 | Canary Islands | ~100K | 0.97× | |
| 09 | Galicia | ~90K | 0.96× | |
| 10 | Basque Autonomous Country | ~70K | 0.96× | |
| 11 | Comunidad Valenciana | ~200K | 0.92× | |
| 12 | Andalusia | ~400K | 0.89× | |
| 13 | Community of Madrid | ~300K | 0.88× | |
| 14 | Catalonia | ~300K | 0.87× |
The strongest cross-interests of the Body modification audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tattoos and Tattoo Art | Fashion & Accessoires | 3.78× | ||
| 02 | Tattoo ink | Beauty & Wellness | 3.73× | ||
| 03 | Body piercing | Fashion & Accessoires | 3.66× | ||
| 04 | Tattoo artist | Beauty & Wellness | 3.36× | ||
| 05 | Tattoo machine | Beauty & Wellness | 2.88× | ||
| 06 | Anime and manga fandom | Literature | 2.23× | ||
| 07 | Illustration | Arts & Culture | 1.80× | ||
| 08 | Art exhibition | Arts & Culture | 1.77× | ||
| 09 | Natural skin care | Beauty & Wellness | 1.73× | ||
| 10 | Pet store | Pets & Animals | 1.73× | ||
| 11 | Self-love | Health | 1.65× | ||
| 12 | Modern art | Arts & Culture | 1.63× | ||
| 13 | Manicure | Beauty & Wellness | 1.63× | ||
| 14 | Organic product | Food & Beverages | 1.61× | ||
| 15 | Self-awareness | Health | 1.58× | ||
| 16 | Maquillaje Profesional | Beauty & Wellness | 1.57× | ||
| 17 | Drawing | Home & Garden | 1.56× | ||
| 18 | Contemporary art | Arts & Culture | 1.55× | ||
| 19 | Sephora | Shopping | 1.54× | ||
| 20 | Pet food | Pets & Animals | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.65× | |
| Pet Ownership | JOY | 1.32× | |
| Mindfulness | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Quality Awareness | PREMIUM | 0.72× | |
| Career Orientation | POWER | 0.82× |
Body modification has an estimated audience of 2,010,259 people in Spain, concentrated in Andalusia and Catalonia.
57.9% of Body modification fans are female, 42.1% are male, with an average age of 34.8 years.
Body modification fans show strongest brand affinity for Tattoo ink (3.73×), Tattoos and Tattoo Art (3.78×), and Body piercing (3.66×) over the country average.
Body modification fans in Spain are most concentrated in Andalusia (reach ~400K), Catalonia (reach ~300K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Body modification itself, the audience over-indexes on Tattoos and Tattoo Art (3.78×), Body piercing (3.66×), Tattoo artist (3.36×), and Self-love (1.65×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Body modification. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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