A data profile of the people who buy, follow and care about Illustration in Spain — modelled from more than twelve digital signal sources. Illustration has an estimated audience of 4,638,956 people in Spain.
Illustration has an estimated audience of 4,638,956 people in Spain. 54.9% are female, 45.1% are male, average age 37.9. Top brand affinities: Watercolor painting, Abstract art, Modern art, Oil painting, Digital art.
Top brand affinities include Watercolor painting, Abstract art, Modern art, with strongest over-indexing on Watercolor painting (5.74× the country average).
Demographically, the Illustration audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Design Affinity, Extroversion.
The typical Illustration fan in Spain is balanced, around 37.9 years old, with strong Design Affinity tendencies and a notable affinity for Watercolor painting.
The key figures that characterise the Illustration profile in Spain.
54.9% are female, 45.1% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 37.9 |
| Estimated audience size | 4,638,956 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Illustration audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.0% |
| China | 13.6% |
| Japan | 12.1% |
The strongest cross-interests of the Illustration audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oil painting | Arts & Culture | 5.88× | ||
| 02 | Acrylic paint | Arts & Culture | 5.79× | ||
| 03 | Watercolor painting | Arts & Culture | 5.74× | ||
| 04 | Abstract art | Arts & Culture | 5.68× | ||
| 05 | Digital art | Arts & Culture | 4.31× | ||
| 06 | Modern art | Arts & Culture | 3.71× | ||
| 07 | Fine-art photography | Technology & Electronics | 3.33× | ||
| 08 | Art exhibition | Arts & Culture | 2.98× | ||
| 09 | Anime and manga fandom | Literature | 2.92× | ||
| 10 | Contemporary art | Arts & Culture | 2.81× | ||
| 11 | Fine art | Business & Career | 2.71× | ||
| 12 | Travel photography | Technology & Electronics | 2.67× | ||
| 13 | Uniqlo | Shopping | 2.31× | ||
| 14 | Superman | Movies & TV | 2.15× | ||
| 15 | Museum | Arts & Culture | 2.10× | ||
| 16 | Art museum | Arts & Culture | 2.10× | ||
| 17 | Renovation | Home & Garden | 1.80× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.79× | ||
| 19 | Harry Potter | Movies & TV | 1.62× | ||
| 20 | Crafts | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.58× | |
| Extroversion | THRILL | 1.54× | |
| Travelling | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.29× | |
| Family Orientation | CONSERVATISM | 0.78× | |
| Need for Security | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Illustration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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