A data profile of the people who buy, follow and care about Illustration in Brazil — modelled from more than twelve digital signal sources. Illustration has an estimated audience of 4,515,868 people in Brazil.
Illustration has an estimated audience of 4,515,868 people in Brazil. 57.7% are female, 42.3% are male, average age 35.3. Top brand affinities: Superman, One Piece, Riachuelo, Manga, Comics.
Top brand affinities include Superman, One Piece, Riachuelo, with strongest over-indexing on Superman (1.62× the country average).
Demographically, the Illustration audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Illustration fan in Brazil is more female, around 35.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the Illustration profile in Brazil.
57.7% are female, 42.3% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 35.3 |
| Estimated audience size | 4,515,868 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 14% |
of the worldwide Illustration audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.0% |
| China | 13.6% |
| Japan | 12.1% |
The strongest cross-interests of the Illustration audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Otaku | Literature | 3.33× | ||
| 02 | One Piece | Movies & TV | 2.94× | ||
| 03 | Art exhibition | Arts & Culture | 2.50× | ||
| 04 | Contemporary art | Arts & Culture | 2.41× | ||
| 05 | Rede Record | Movies & TV | 2.36× | ||
| 06 | Film festival | Movies & TV | 2.35× | ||
| 07 | Manga | Literature | 2.29× | ||
| 08 | Comics | Literature | 2.04× | ||
| 09 | GitHub | Internet & Social Media | 1.96× | ||
| 10 | Millie Bobby Brown | Movies & TV | 1.94× | ||
| 11 | Epic Games | Games | 1.84× | ||
| 12 | JusBrasil | Internet & Social Media | 1.81× | ||
| 13 | BTS | Music & Radio | 1.75× | ||
| 14 | Riachuelo | Shopping | 1.68× | ||
| 15 | mulheres | Movies & TV | 1.65× | ||
| 16 | True Detective | Movies & TV | 1.63× | ||
| 17 | Superman | Movies & TV | 1.62× | ||
| 18 | PCI Concursos | Shopping | 1.61× | ||
| 19 | Lojas Renner | Fashion & Accessoires | 1.59× | ||
| 20 | Michael Jackson | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.88× | |
| Community Orientation | OPEN | 1.81× | |
| Sustainability | BALANCE | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.40× | |
| Tradition | CONSERVATISM | 0.55× | |
| Spirituality | BALANCE | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Illustration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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