A data profile of the people who buy, follow and care about Comics in Brazil — modelled from more than twelve digital signal sources. Comics has an estimated audience of 8,028,106 people in Brazil.
The average Comics fan in Brazil is 36.0 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Harry Potter, BTS, Paris Saint-Germain, with strongest over-indexing on Harry Potter (2.02× the country average).
Demographically, the Comics audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Comics fan in Brazil is balanced, around 36.0 years old, with strong Pet Ownership tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Comics profile in Brazil.
54.8% are female, 45.2% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 36.0 |
| Estimated audience size | 8,028,106 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Comics audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.1% |
| China | 9.6% |
| Japan | 9.0% |
Where the Comics audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Roraima | ~30K | 1.31× | |
| 02 | Amazonas | ~200K | 1.26× | |
| 03 | Pará | ~300K | 1.17× | |
| 04 | Maranhão | ~200K | 1.11× | |
| 05 | Amapá | ~30K | 1.08× | |
| 06 | Ceará | ~400K | 1.07× | |
| 07 | Rondônia | ~70K | 1.07× | |
| 08 | Tocantins | ~60K | 1.07× | |
| 09 | Pernambuco | ~400K | 1.04× | |
| 10 | Piauí | ~100K | 1.03× | |
| 11 | Sergipe | ~90K | 1.02× | |
| 12 | Acre | ~30K | 1.02× | |
| 13 | Alagoas | ~100K | 1.01× | |
| 14 | Mato Grosso do Sul | ~100K | 1.01× | |
| 15 | Rio Grande do Norte | ~100K | 1.00× | |
| 16 | Paraíba | ~200K | 0.97× | |
| 17 | Rio Grande do Sul | ~400K | 0.94× | |
| 18 | Mato Grosso | ~100K | 0.91× | |
| 19 | Goiás | ~300K | 0.88× | |
| 20 | Santa Catarina | ~300K | 0.87× | |
| 21 | Espírito Santo | ~100K | 0.86× | |
| 22 | Bahia | ~400K | 0.84× | |
| 23 | Federal District | ~100K | 0.82× | |
| 24 | São Paulo | ~1.5M | 0.81× | |
| 25 | Minas Gerais | ~700K | 0.79× | |
| 26 | Rio de Janeiro | ~600K | 0.78× | |
| 27 | Paraná | ~400K | 0.75× |
The strongest cross-interests of the Comics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | romantic comedies | Movies & TV | 2.79× | ||
| 02 | BTS | Music & Radio | 2.78× | ||
| 03 | One Piece | Movies & TV | 2.78× | ||
| 04 | Anime and manga fandom | Literature | 2.58× | ||
| 05 | Korean hip hop | Music & Radio | 2.47× | ||
| 06 | Manga | Literature | 2.45× | ||
| 07 | Comic book | Literature | 2.42× | ||
| 08 | Illustration | Arts & Culture | 2.04× | ||
| 09 | Harry Potter | Movies & TV | 2.02× | ||
| 10 | Beetlejuice | Movies & TV | 1.94× | ||
| 11 | Anime movies | Movies & TV | 1.87× | ||
| 12 | Roblox | Games | 1.87× | ||
| 13 | Wattpad | Internet & Social Media | 1.87× | ||
| 14 | Paris Saint-Germain | Sports | 1.84× | ||
| 15 | Epic Games | Games | 1.78× | ||
| 16 | Role-playing games | Games | 1.78× | ||
| 17 | Nerd | Technology & Electronics | 1.71× | ||
| 18 | Animated movies | Movies & TV | 1.68× | ||
| 19 | Godzilla | Movies & TV | 1.62× | ||
| 20 | Superhero | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.19× | |
| Early Adopter Mentality | POWER | 1.08× | |
| Extroversion | THRILL | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| Convenience Orientation | PREMIUM | 0.80× | |
| Risk Appetite | THRILL | 0.81× |
Comics has an estimated audience of 8,028,106 people in Brazil, concentrated in São Paulo and Minas Gerais.
54.8% of Comics fans are female, 45.2% are male, with an average age of 36.0 years.
Comics fans show strongest brand affinity for Harry Potter (2.02×), BTS (2.78×), and Paris Saint-Germain (1.84×) over the country average.
Comics fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~700K), and Rio de Janeiro (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Comics itself, the audience over-indexes on BTS (2.78×), Paris Saint-Germain (1.84×), One Piece (2.78×), and Manga (2.45×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Comics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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