Rascasse Audience Intelligence

Korean hip hop Audience in Brazil

A data profile of the people who buy, follow and care about Korean hip hop in Brazil — modelled from more than twelve digital signal sources. Korean hip hop has an estimated audience of 3,508,739 people in Brazil.

#54among Musical genre in Brazil#1275among Topic in Brazil#169in Music & Radio

The average Korean hip hop fan in Brazil is 30.2 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Korean hip hop profile in Brazil.

Audience size
3.5M
in Brazil
Gender
56.5%♀
43.5% male
Age
30.2
average years
Country rank
#1954
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Korean hip hop fans

56.5% are female, 43.5% are male, average age 30.2.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Korean hip hop audience in Brazil
MetricValue
Female56.5%
Male43.5%
Average age30.2
Estimated audience size3,508,739
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Korean hip hop audience in Brazil
Age bracketShare%
16-1943%
20-2925%
30-3915%
40-4910%
50+7%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Korean hip hop audience comes from Brazil.

Worldwide audience distribution share by country for Korean hip hop
CountryShare
United States18.2%
China17.0%
Japan12.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Korean hip hop audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Korean hip hop fans by region: top regions in Brazil
#RegionReachAffinity×
01Amapá~10K1.11×
02Amazonas~60K1.03×
03Mato Grosso do Sul~50K1.03×
04Tocantins~20K1.03×
05Paraíba~70K1.02×
06Rio Grande do Norte~60K1.01×
07Sergipe~40K1.01×
08Rondônia~30K1.01×
09Maranhão~90K1.00×
10Mato Grosso~70K1.00×
11Acre~10K1.00×
12Roraima~10K1.00×
13Pernambuco~200K0.99×
14Espírito Santo~70K0.99×
15Federal District~60K0.99×
16Alagoas~50K0.99×
17Piauí~50K0.99×
18Ceará~100K0.98×
19Pará~100K0.98×
20Goiás~100K0.97×
21Bahia~200K0.96×
22Santa Catarina~200K0.96×
23Rio Grande do Sul~200K0.95×
24Paraná~200K0.94×
25Minas Gerais~300K0.92×
26Rio de Janeiro~300K0.92×
27São Paulo~800K0.83×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Brazil

See Korean hip hop audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Korean hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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