Rascasse Audience Intelligence

Korean hip hop Audience in United States

A data profile of the people who buy, follow and care about Korean hip hop in United States — modelled from more than twelve digital signal sources. Korean hip hop has an estimated audience of 19,732,224 people in United States.

#49among Musical genre in United States#1152among Topic in United States#102in Music & Radio

The average Korean hip hop fan in United States is 30.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Korean hip hop profile in United States.

Audience size
19.7M
in United States
Gender
54.4%♀
45.6% male
Age
30.1
average years
Country rank
#1676
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Korean hip hop fans

54.4% are female, 45.6% are male, average age 30.1.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Korean hip hop audience in United States
MetricValue
Female54.4%
Male45.6%
Average age30.1
Estimated audience size19,732,224
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Korean hip hop audience in United States
Age bracketShare%
16-1943%
20-2924%
30-3915%
40-4911%
50+6%
Fig. 04

Worldwide distribution

18.2%

of the worldwide Korean hip hop audience comes from United States.

Worldwide audience distribution share by country for Korean hip hop
CountryShare
United States18.2%
China17.0%
Japan12.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Korean hip hop audience in United States is strongest.

Fig. 05

Top regions by affinity

Korean hip hop fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~50K1.34×
02North Dakota~50K1.33×
03Montana~70K1.25×
04Hawaii~100K1.22×
05West Virginia~100K1.17×
06Maine~80K1.17×
07Rhode Island~70K1.17×
08Delaware~60K1.14×
09New Hampshire~90K1.11×
10Mississippi~200K1.07×
11Idaho~100K1.07×
12Alaska~50K1.07×
13New Mexico~100K1.05×
14Washington, District of Columbia~60K1.05×
15South Dakota~50K1.05×
16Arkansas~200K1.03×
17Nebraska~100K1.03×
18Iowa~200K0.99×
19Kansas~200K0.99×
20Utah~200K0.98×
21Louisiana~200K0.97×
22Oklahoma~200K0.97×
23Nevada~200K0.97×
24Connecticut~200K0.96×
25Kentucky~200K0.95×
26Alabama~300K0.94×
27Oregon~200K0.94×
28South Carolina~300K0.93×
29Wisconsin~300K0.92×
30Missouri~300K0.91×
31Minnesota~300K0.91×
32Tennessee~400K0.90×
33Indiana~300K0.90×
34Colorado~300K0.90×
35Maryland~300K0.89×
36Arizona~400K0.88×
37Massachusetts~300K0.88×
38Washington~300K0.87×
39Georgia~500K0.86×
40Michigan~400K0.86×
41Virginia~400K0.86×
42Ohio~500K0.85×
43North Carolina~500K0.85×
44New Jersey~400K0.85×
45Pennsylvania~600K0.84×
46Illinois~500K0.82×
47New York~800K0.76×
48California~1.5M0.74×
49Florida~1M0.74×
50Texas~1M0.70×
Fig. 06

Affinity by region

Affinity by region — Korean hip hop, United States
0.70×1.00×1.34×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Korean hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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