Korean hip hop Audience in Germany
Korean hip hop has an estimated audience of 2,749,120 people in Germany. 51.0% are female, 49.0% are male, average age 30.1. Top regions: Nordrhein-Westfalen, Bayern, Thüringen. Top brand affinities: Christian hip hop, West Coast hip hop, Japanese hip hop, British hip hop, French hip hop.
The average Korean hip hop fan in Germany is 30.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Thüringen. Top brand affinities include Christian hip hop, West Coast hip hop, Japanese hip hop, with strongest over-indexing on Christian hip hop (9.59× the country average). Demographically, the Korean hip hop audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Korean hip hop fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 30.1 |
| Estimated audience size | 2,749,120 |
Audience persona
The typical Korean hip hop fan in Germany is balanced, around 30.1 years old, with strong Sports Activity tendencies and a notable affinity for Christian hip hop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 223,534 | 0.37× |
| Bayern | 187,714 | 0.42× |
| Thüringen | 167,764 | 2.39× |
| Rheinland-Pfalz | 153,197 | 1.11× |
| Baden-Württemberg | 150,301 | 0.4× |
| Niedersachsen | 145,653 | 0.55× |
| Brandenburg | 141,976 | 1.66× |
| Sachsen | 133,303 | 0.99× |
| Schleswig-Holstein | 130,130 | 1.32× |
| Hessen | 113,507 | 0.54× |
| Berlin | 97,454 | 0.79× |
| Hamburg | 89,592 | 1.44× |
| Mecklenburg-Vorpommern | 82,400 | 1.57× |
| Sachsen-Anhalt | 79,784 | 1.12× |
| Bremen | 40,193 | 1.71× |
| Saarland | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Christian hip hop | 9.59× | Music & Radio |
| West Coast hip hop | 7.33× | Music & Radio |
| Japanese hip hop | 8.37× | Music & Radio |
| British hip hop | 8.04× | Music & Radio |
| French hip hop | 7.6× | Music & Radio |
| Atlanta hip hop | 8.18× | Music & Radio |
| Midwest hip hop | 7.75× | Music & Radio |
| Country rap | 7.81× | Music & Radio |
| Southern hip hop | 7.01× | Music & Radio |
| Chicano rap | 7.33× | Music & Radio |
| Electronic music | 2.52× | Music & Radio |
| Lieferando.de | 2.25× | Food & Beverages |
| Yahoo!ショッピング | 2.65× | |
| Hip hop music | 2.4× | Music & Radio |
| Funk | 3.11× | Music & Radio |
| B.I | 7.37× | Music & Radio |
| Bild | 1.68× | News |
| SV Werder Bremen | 2.01× | Sports |
| EBay | 1.84× | Shopping |
| Software | 1.56× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.09 |
| Indulgence | JOY | 1.08 |
| Early Adopter Mentality | POWER | 1.06 |
| Pet Ownership | JOY | 1.03 |
| Extroversion | THRILL | 1.03 |
| Social Media Usage | JOY | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| China | 17.0% |
| Japan | 12.8% |
See Korean hip hop audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Korean hip hop have in Germany?
Korean hip hop has an estimated audience of 2,749,120 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Korean hip hop fans?
51.0% of Korean hip hop fans are female, 49.0% are male, with an average age of 30.1 years.
Which brands do Korean hip hop fans like most?
Korean hip hop fans show strongest brand affinity for Christian hip hop (9.59×), West Coast hip hop (7.33×), and Japanese hip hop (8.37×) over the country average.
Where do Korean hip hop fans live in Germany?
Korean hip hop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 223,534), Bayern (reach 187,714), and Thüringen (reach 167,764). These three regions account for the largest share of the active audience.
What other brands do Korean hip hop fans also like?
Beyond Korean hip hop itself, the audience over-indexes on West Coast hip hop (7.33×), Japanese hip hop (8.37×), British hip hop (8.04×), and French hip hop (7.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Korean hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.